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	<title>Comments on: 3 Reasons Why Mobile Browsing Doubled Last Year</title>
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		<title>By: Adrian Hall</title>
		<link>http://gigaom.com/mobile/3-reasons-why-mobile-browsing-doubled-last-year/#comment-414691</link>
		<dc:creator><![CDATA[Adrian Hall]]></dc:creator>
		<pubDate>Mon, 16 Mar 2009 21:49:50 +0000</pubDate>
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		<description><![CDATA[With the growth of mobile data subscriptions and the rise of innovative web applications on devices such as the iPhone, wireless network operators have seen a dramatic increase in data consumption and the resulting effects of limited bandwidth on network capacity. Data management capabilities such as smart optimization and intelligent service control have become imperative even for operators of HSPA and other high-speed networks. As Kevin Tofel points out, there are specific solutions that optimize and compress web data to alleviate this problem, but operators need to do more to protect their network infrastructure as data traffic continues to grow. By increasing network efficiency and capacity and enforcing fair use policies, operators can manage the effects of continued traffic growth within the footprint of their existing installation and scale their networks ahead of rising data usage trends. This will also ensure a compelling user experience while building brand loyalty and reducing churn.]]></description>
		<content:encoded><![CDATA[<p>With the growth of mobile data subscriptions and the rise of innovative web applications on devices such as the iPhone, wireless network operators have seen a dramatic increase in data consumption and the resulting effects of limited bandwidth on network capacity. Data management capabilities such as smart optimization and intelligent service control have become imperative even for operators of HSPA and other high-speed networks. As Kevin Tofel points out, there are specific solutions that optimize and compress web data to alleviate this problem, but operators need to do more to protect their network infrastructure as data traffic continues to grow. By increasing network efficiency and capacity and enforcing fair use policies, operators can manage the effects of continued traffic growth within the footprint of their existing installation and scale their networks ahead of rising data usage trends. This will also ensure a compelling user experience while building brand loyalty and reducing churn.</p>
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		<title>By: James Kendrick</title>
		<link>http://gigaom.com/mobile/3-reasons-why-mobile-browsing-doubled-last-year/#comment-414690</link>
		<dc:creator><![CDATA[James Kendrick]]></dc:creator>
		<pubDate>Mon, 16 Mar 2009 15:35:04 +0000</pubDate>
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		<description><![CDATA[Gavin, just received a Mugen battery for the HTC Advantage.  I&#039;ll be covering it soon so stay tuned.  :)]]></description>
		<content:encoded><![CDATA[<p>Gavin, just received a Mugen battery for the HTC Advantage.  I&#8217;ll be covering it soon so stay tuned.  :)</p>
]]></content:encoded>
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		<title>By: Gavin Miller</title>
		<link>http://gigaom.com/mobile/3-reasons-why-mobile-browsing-doubled-last-year/#comment-414689</link>
		<dc:creator><![CDATA[Gavin Miller]]></dc:creator>
		<pubDate>Mon, 16 Mar 2009 15:01:39 +0000</pubDate>
		<guid isPermaLink="false">http://jkontherun.com/?p=31826#comment-414689</guid>
		<description><![CDATA[Well, certainly here in the UK there&#039;s been two significant factors - reduced cost of plans with free hardware, and blanket advertising!  No complaints here though, I have 4 different plans, O2 3Gb in my HTC Advantage, 3 1Gb that my partner users in her mini 9, 3 15Gb I use as my main plan, and an Orange data plan for my iPhone (only 250mb though).  Total monthly costs for these 4 data plans, which included free modems (apart from orange) is £25 per month. Last year I was paying Vodafone £29 for one 3Gb plan.]]></description>
		<content:encoded><![CDATA[<p>Well, certainly here in the UK there&#8217;s been two significant factors &#8211; reduced cost of plans with free hardware, and blanket advertising!  No complaints here though, I have 4 different plans, O2 3Gb in my HTC Advantage, 3 1Gb that my partner users in her mini 9, 3 15Gb I use as my main plan, and an Orange data plan for my iPhone (only 250mb though).  Total monthly costs for these 4 data plans, which included free modems (apart from orange) is £25 per month. Last year I was paying Vodafone £29 for one 3Gb plan.</p>
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