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	<title>Comments on: Three Steps to Introduce Social Software to Your Employer</title>
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		<title>By: acidlabs &#187; New Web Worker Daily post&#160;up</title>
		<link>http://gigaom.com/collaboration/three-steps-to-introduce-social-software/#comment-59012</link>
		<dc:creator><![CDATA[acidlabs &#187; New Web Worker Daily post&#160;up]]></dc:creator>
		<pubDate>Tue, 22 Jul 2008 07:24:49 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/05/11/three-steps-to-introduce-social-software/#comment-59012</guid>
		<description><![CDATA[[...] Collins or subscribe to the RSS feed. Thanks for visiting!My latest guest post at Web Worker Daily, Three Steps to Introduce Social Software to Your Employer, is up and readable for your mind-expanding pleasure as of 0600 [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Collins or subscribe to the RSS feed. Thanks for visiting!My latest guest post at Web Worker Daily, Three Steps to Introduce Social Software to Your Employer, is up and readable for your mind-expanding pleasure as of 0600 [...]</p>
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		<title>By: Corporate Social Media &#171; Messaging&#8230;.. Technology&#8230;&#8230; Life&#8230;..</title>
		<link>http://gigaom.com/collaboration/three-steps-to-introduce-social-software/#comment-59011</link>
		<dc:creator><![CDATA[Corporate Social Media &#171; Messaging&#8230;.. Technology&#8230;&#8230; Life&#8230;..]]></dc:creator>
		<pubDate>Thu, 09 Aug 2007 19:45:54 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/05/11/three-steps-to-introduce-social-software/#comment-59011</guid>
		<description><![CDATA[[...] posts of wisdom for some time now, but lately I have started to see other posts like this one at Web Worker Daily putting out nuggets of knowledge for anyone interested in getting their company connected to the [...]]]></description>
		<content:encoded><![CDATA[<p>[...] posts of wisdom for some time now, but lately I have started to see other posts like this one at Web Worker Daily putting out nuggets of knowledge for anyone interested in getting their company connected to the [...]</p>
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	<item>
		<title>By: links for 2007-05-15 &#124; mad dog in the fog</title>
		<link>http://gigaom.com/collaboration/three-steps-to-introduce-social-software/#comment-59010</link>
		<dc:creator><![CDATA[links for 2007-05-15 &#124; mad dog in the fog]]></dc:creator>
		<pubDate>Tue, 15 May 2007 23:27:39 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/05/11/three-steps-to-introduce-social-software/#comment-59010</guid>
		<description><![CDATA[[...] Web Worker Daily » Blog Archive Three Steps to Introduce Social Software to Your Employer « &#8220;&#8230;get IT on your side - you’re going to need to play with these folks eventually and they may end up being the implementers of your quiet revolution. With IT on your team, you have another ally in the fight.&#8221; (tags: enterprise2.0) [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Web Worker Daily » Blog Archive Three Steps to Introduce Social Software to Your Employer « &#8220;&#8230;get IT on your side &#8211; you’re going to need to play with these folks eventually and they may end up being the implementers of your quiet revolution. With IT on your team, you have another ally in the fight.&#8221; (tags: enterprise2.0) [...]</p>
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		<title>By: Give me social computing or give me death! &#171; Matt&#8217;s Musings</title>
		<link>http://gigaom.com/collaboration/three-steps-to-introduce-social-software/#comment-59009</link>
		<dc:creator><![CDATA[Give me social computing or give me death! &#171; Matt&#8217;s Musings]]></dc:creator>
		<pubDate>Tue, 15 May 2007 00:11:41 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/05/11/three-steps-to-introduce-social-software/#comment-59009</guid>
		<description><![CDATA[[...] me&#160;death!  Stephen Collins has made his first blog post at Web Worker Daily, titled &#8220;Three Steps to Introduce Social Software to Your Employer&#8220;. It reminded me of my ninja turtle days, fighting the good fight, trying in the mid 90s to [...]]]></description>
		<content:encoded><![CDATA[<p>[...] me&nbsp;death!  Stephen Collins has made his first blog post at Web Worker Daily, titled &#8220;Three Steps to Introduce Social Software to Your Employer&#8220;. It reminded me of my ninja turtle days, fighting the good fight, trying in the mid 90s to [...]</p>
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		<title>By: Puneet Gupta</title>
		<link>http://gigaom.com/collaboration/three-steps-to-introduce-social-software/#comment-59008</link>
		<dc:creator><![CDATA[Puneet Gupta]]></dc:creator>
		<pubDate>Mon, 14 May 2007 16:35:06 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/05/11/three-steps-to-introduce-social-software/#comment-59008</guid>
		<description><![CDATA[Stephen:
Great post. One of the best and succinct outlines I have seen on this subject.
There has been a lot of debate on whether to bypass IT or involve them. We have been firm believers that IT should be involved right from the begining.]]></description>
		<content:encoded><![CDATA[<p>Stephen:<br />
Great post. One of the best and succinct outlines I have seen on this subject.<br />
There has been a lot of debate on whether to bypass IT or involve them. We have been firm believers that IT should be involved right from the begining.</p>
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		<title>By: Stephen</title>
		<link>http://gigaom.com/collaboration/three-steps-to-introduce-social-software/#comment-59007</link>
		<dc:creator><![CDATA[Stephen]]></dc:creator>
		<pubDate>Mon, 14 May 2007 13:31:36 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/05/11/three-steps-to-introduce-social-software/#comment-59007</guid>
		<description><![CDATA[Touching on the last point, research, I am currently about to undertake some with a corporate client, government and university based consortium (in the UK) and have posted a rough outline on my blog &lt;a href=&quot;http://trans4mbiz.blogspot.com/2007/04/enterprise-20-round-up.html &quot; rel=&quot;nofollow&quot;&gt;here&lt;/a&gt;. I&#039;d appreciate any input since by definition, we would like to canvass very broad based participation.

It&#039;s a nice way to learn more and results will be shared with valid contributors...]]></description>
		<content:encoded><![CDATA[<p>Touching on the last point, research, I am currently about to undertake some with a corporate client, government and university based consortium (in the UK) and have posted a rough outline on my blog <a href="http://trans4mbiz.blogspot.com/2007/04/enterprise-20-round-up.html " rel="nofollow">here</a>. I&#8217;d appreciate any input since by definition, we would like to canvass very broad based participation.</p>
<p>It&#8217;s a nice way to learn more and results will be shared with valid contributors&#8230;</p>
]]></content:encoded>
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		<title>By: magia3e</title>
		<link>http://gigaom.com/collaboration/three-steps-to-introduce-social-software/#comment-59006</link>
		<dc:creator><![CDATA[magia3e]]></dc:creator>
		<pubDate>Mon, 14 May 2007 05:02:35 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/05/11/three-steps-to-introduce-social-software/#comment-59006</guid>
		<description><![CDATA[Good article Stephen, particularly as a bottom-up approach to getting social software tools for knowledge workers.

&lt;blockquote cite=&quot;http://magia3e.wordpress.com/2007/05/11/the-taxonomy-of-social-computing/&quot;&gt;Many companies approach social computing as a list of technologies to be deployed as needed – a blog here, a podcast there – to achieve a marketing goal. You need to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for.&lt;/blockquote&gt;

If you&#039;re wanting to get your hands on social software, your friendly-neighbourhood knowledge manager and your comms manager might be your best allies.

M]]></description>
		<content:encoded><![CDATA[<p>Good article Stephen, particularly as a bottom-up approach to getting social software tools for knowledge workers.</p>
<blockquote cite="http://magia3e.wordpress.com/2007/05/11/the-taxonomy-of-social-computing/"><p>Many companies approach social computing as a list of technologies to be deployed as needed – a blog here, a podcast there – to achieve a marketing goal. You need to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for.</p></blockquote>
<p>If you&#8217;re wanting to get your hands on social software, your friendly-neighbourhood knowledge manager and your comms manager might be your best allies.</p>
<p>M</p>
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		<title>By: Skype prime, and networked China &#171; 卦Trigram</title>
		<link>http://gigaom.com/collaboration/three-steps-to-introduce-social-software/#comment-59005</link>
		<dc:creator><![CDATA[Skype prime, and networked China &#171; 卦Trigram]]></dc:creator>
		<pubDate>Sun, 13 May 2007 02:10:46 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/05/11/three-steps-to-introduce-social-software/#comment-59005</guid>
		<description><![CDATA[[...] steps to introduce social software to your [...]]]></description>
		<content:encoded><![CDATA[<p>[...] steps to introduce social software to your [...]</p>
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		<title>By: links for 2007-05-12 &#124; SoulSoup: e-learning blog, elearning blog, knowledge management, e-learning strategy, learning experience design, usability</title>
		<link>http://gigaom.com/collaboration/three-steps-to-introduce-social-software/#comment-59004</link>
		<dc:creator><![CDATA[links for 2007-05-12 &#124; SoulSoup: e-learning blog, elearning blog, knowledge management, e-learning strategy, learning experience design, usability]]></dc:creator>
		<pubDate>Sat, 12 May 2007 06:25:50 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/05/11/three-steps-to-introduce-social-software/#comment-59004</guid>
		<description><![CDATA[[...] Web Worker Daily » Blog Archive Three Steps to Introduce Social Software to Your Employer « For web workers inside businesses, gaining access to social computing tools can be a significant uphill battle against a world that seems not only to not know or care about del.icio.us, LinkedIn, corporate blogging and wikis &#8230;.. (tags: business collaboration community) [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Web Worker Daily » Blog Archive Three Steps to Introduce Social Software to Your Employer « For web workers inside businesses, gaining access to social computing tools can be a significant uphill battle against a world that seems not only to not know or care about del.icio.us, LinkedIn, corporate blogging and wikis &#8230;.. (tags: business collaboration community) [...]</p>
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		<title>By: New Web Worker Daily post up at acidlabs</title>
		<link>http://gigaom.com/collaboration/three-steps-to-introduce-social-software/#comment-59003</link>
		<dc:creator><![CDATA[New Web Worker Daily post up at acidlabs]]></dc:creator>
		<pubDate>Sat, 12 May 2007 06:10:46 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/05/11/three-steps-to-introduce-social-software/#comment-59003</guid>
		<description><![CDATA[[...] latest guest post at Web Worker Daily, Three Steps to Introduce Social Software to Your Employer, is up and readable for your mind-expanding pleasure as of 0600 PST [...]]]></description>
		<content:encoded><![CDATA[<p>[...] latest guest post at Web Worker Daily, Three Steps to Introduce Social Software to Your Employer, is up and readable for your mind-expanding pleasure as of 0600 PST [...]</p>
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		<title>By: Stephen Collins</title>
		<link>http://gigaom.com/collaboration/three-steps-to-introduce-social-software/#comment-59002</link>
		<dc:creator><![CDATA[Stephen Collins]]></dc:creator>
		<pubDate>Sat, 12 May 2007 05:42:58 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/05/11/three-steps-to-introduce-social-software/#comment-59002</guid>
		<description><![CDATA[@Michael - Couldn&#039;t agree more.  My wife, who works in HR, longs desperately for good social computing tools to help her with the knowledge worker aspects of her work.

Social software has an important role to play as one of several in a suite of &lt;em&gt;tools&lt;/em&gt; in use by knowledge workers.  Those tools aren&#039;t all necessarily systems based, but they are &lt;em&gt;all about people&lt;/em&gt;.  Business is learning that in the 21st Century, engagement of people within and external to your organisation is a critical factor in ongoing success.

You can have all the greatest systems in the world, but if they don&#039;t facilitate the engagement of people in collaborative work, they are likely to be ultimately unsuccessful.  Which is what Martin said, above.]]></description>
		<content:encoded><![CDATA[<p>@Michael &#8211; Couldn&#8217;t agree more.  My wife, who works in HR, longs desperately for good social computing tools to help her with the knowledge worker aspects of her work.</p>
<p>Social software has an important role to play as one of several in a suite of <em>tools</em> in use by knowledge workers.  Those tools aren&#8217;t all necessarily systems based, but they are <em>all about people</em>.  Business is learning that in the 21st Century, engagement of people within and external to your organisation is a critical factor in ongoing success.</p>
<p>You can have all the greatest systems in the world, but if they don&#8217;t facilitate the engagement of people in collaborative work, they are likely to be ultimately unsuccessful.  Which is what Martin said, above.</p>
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		<title>By: &#187; Blog Archive &#187; links for 2007-05-12</title>
		<link>http://gigaom.com/collaboration/three-steps-to-introduce-social-software/#comment-59001</link>
		<dc:creator><![CDATA[&#187; Blog Archive &#187; links for 2007-05-12]]></dc:creator>
		<pubDate>Sat, 12 May 2007 03:24:05 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/05/11/three-steps-to-introduce-social-software/#comment-59001</guid>
		<description><![CDATA[[...] Web Worker Daily » Blog Archive Three Steps to Introduce Social Software to Your Employer « For web workers inside businesses, gaining access to social computing tools can be a significant uphill battle against a world that seems not only to not know or care about del.icio.us, LinkedIn, corporate blogging and wikis &#8230;.. (tags: business collaboration community) [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Web Worker Daily » Blog Archive Three Steps to Introduce Social Software to Your Employer « For web workers inside businesses, gaining access to social computing tools can be a significant uphill battle against a world that seems not only to not know or care about del.icio.us, LinkedIn, corporate blogging and wikis &#8230;.. (tags: business collaboration community) [...]</p>
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		<title>By: Martin Koser</title>
		<link>http://gigaom.com/collaboration/three-steps-to-introduce-social-software/#comment-59000</link>
		<dc:creator><![CDATA[Martin Koser]]></dc:creator>
		<pubDate>Fri, 11 May 2007 20:00:12 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/05/11/three-steps-to-introduce-social-software/#comment-59000</guid>
		<description><![CDATA[Stephen, I really enjoyed this post. It offers a pragmatic perspective and down to earth advice for adoption which is often overlooked.

I would hold that most of the times &quot;easy does it best&quot;, slowly building up acceptance and adoption, gaining traction by good example and viral marketing.

And yes, there&#039;s no point in playing the revolutionary (especially when dealing with risk averse players): Instead of fighting endless battles that are doomed (as the incumbents are well entrenched), it&#039;s better to go with the flow and adopt one&#039;s language and arguments to those who decide after all ...

Well, and Howard, I guess it depends on who you talk to ... my take would be that it&#039;s perfectly possible to interpret PM from the perspectives of social software, especially when you think of it as a social media aiming at employee engagement ...]]></description>
		<content:encoded><![CDATA[<p>Stephen, I really enjoyed this post. It offers a pragmatic perspective and down to earth advice for adoption which is often overlooked.</p>
<p>I would hold that most of the times &#8220;easy does it best&#8221;, slowly building up acceptance and adoption, gaining traction by good example and viral marketing.</p>
<p>And yes, there&#8217;s no point in playing the revolutionary (especially when dealing with risk averse players): Instead of fighting endless battles that are doomed (as the incumbents are well entrenched), it&#8217;s better to go with the flow and adopt one&#8217;s language and arguments to those who decide after all &#8230;</p>
<p>Well, and Howard, I guess it depends on who you talk to &#8230; my take would be that it&#8217;s perfectly possible to interpret PM from the perspectives of social software, especially when you think of it as a social media aiming at employee engagement &#8230;</p>
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		<title>By: Howard Rauscher</title>
		<link>http://gigaom.com/collaboration/three-steps-to-introduce-social-software/#comment-58999</link>
		<dc:creator><![CDATA[Howard Rauscher]]></dc:creator>
		<pubDate>Fri, 11 May 2007 15:57:23 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/05/11/three-steps-to-introduce-social-software/#comment-58999</guid>
		<description><![CDATA[Would predictive markets be considered social software?]]></description>
		<content:encoded><![CDATA[<p>Would predictive markets be considered social software?</p>
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		<title>By: Michael</title>
		<link>http://gigaom.com/collaboration/three-steps-to-introduce-social-software/#comment-58998</link>
		<dc:creator><![CDATA[Michael]]></dc:creator>
		<pubDate>Fri, 11 May 2007 14:13:49 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/05/11/three-steps-to-introduce-social-software/#comment-58998</guid>
		<description><![CDATA[Also, look sideways - who are the teams that have the most to gain from introducing social software or even engaging with (gasp) the outside world?  Try the recruitment people or marketing department.  Or new business - networking is supposed to be their lifeblood, after all.]]></description>
		<content:encoded><![CDATA[<p>Also, look sideways &#8211; who are the teams that have the most to gain from introducing social software or even engaging with (gasp) the outside world?  Try the recruitment people or marketing department.  Or new business &#8211; networking is supposed to be their lifeblood, after all.</p>
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