Comments on: "The New Rules of Marketing and PR" Gets an Update http://gigaom.com/collaboration/the-new-rules-of-marketing-and-pr-gets-an-update/ Sat, 11 Feb 2012 03:38:10 +0000 hourly 1 http://wordpress.com/ By: lerato http://gigaom.com/collaboration/the-new-rules-of-marketing-and-pr-gets-an-update/#comment-563242 Thu, 30 Dec 2010 12:33:11 +0000 http://webworkerdaily.com/?p=28581#comment-563242 well. I’m new in the PR industry and i just bought the book for reference. and from what i have had and read from the comment. i’m sure i wont regret. and thamk you very much for the book, hope i can put some of the thoery into pratice to boost my career.

]]> By: Ronnie Saini Design http://gigaom.com/collaboration/the-new-rules-of-marketing-and-pr-gets-an-update/#comment-92672 Mon, 29 Mar 2010 15:31:01 +0000 http://webworkerdaily.com/?p=28581#comment-92672 Excellent! I would be buying the book right away as my reference guide now! thanks for sharing!

]]> By: David Meerman Scott http://gigaom.com/collaboration/the-new-rules-of-marketing-and-pr-gets-an-update/#comment-92671 Wed, 24 Feb 2010 19:20:43 +0000 http://webworkerdaily.com/?p=28581#comment-92671 Thursday — Wow — thanks so much for the review! I really appreciate it.

Al — I wrote the first edition in 2006 (it came out June 2007). At that time Twitter didn’t exist, Faxcebook was only for those with a .edu email address and we all thought Second Life was the next big thing. So obviously I needed to update throughout. I also added about 20 new case examples.

Best – David

]]> By: Al http://gigaom.com/collaboration/the-new-rules-of-marketing-and-pr-gets-an-update/#comment-92670 Wed, 24 Feb 2010 00:08:04 +0000 http://webworkerdaily.com/?p=28581#comment-92670 I read the first edition cover to cover, and it’s one of the most helpful guides available. Something that David does well is provide clear and detailed examples both in the form of case studies and in step-by-step processes. Whether you’re a novice or a pro, it’s worth checking out. I’ll have to see how different the second edition is from the first.

]]> By: Shankar Saikia http://gigaom.com/collaboration/the-new-rules-of-marketing-and-pr-gets-an-update/#comment-92669 Tue, 23 Feb 2010 22:40:53 +0000 http://webworkerdaily.com/?p=28581#comment-92669 FANTASTIC BOOK: NEW RULES OF MARKETING & PR

I am an active user of social networks such as Facebook, LinkedIn and Twitter. I am well-versed in online video marketing using tools like Youtube, Vimeo and Ustream. David Meerman Scott’s book (the latest version which is the only one I have read) is simply fantastic. It is a combination of theory (i.e., what is the purpose of this tool) and practice (i.e., how do I use this tool). For non-marketing folks it explains the differences between marketing and PR. I love this book. I recommend it to anyone interested in learning about how to do marketing in the modern age.

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