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	<title>Comments on: The 3 Laws of Online Personal Branding</title>
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		<title>By: Andrea</title>
		<link>http://gigaom.com/collaboration/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-573871</link>
		<dc:creator><![CDATA[Andrea]]></dc:creator>
		<pubDate>Wed, 12 Jan 2011 02:08:58 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-573871</guid>
		<description><![CDATA[Three great, very easy to follow laws for personal branding even now in 2011! The only thing I would add would be to Law #3, if you are unsure if you are sending the the message you want (or intended to) try to poll your audience or those close to you to make sure you are in fact on the right track. Your other commenters had it right when they mentioned branding is mostly about perceptions. How are others perceiving your image?]]></description>
		<content:encoded><![CDATA[<p>Three great, very easy to follow laws for personal branding even now in 2011! The only thing I would add would be to Law #3, if you are unsure if you are sending the the message you want (or intended to) try to poll your audience or those close to you to make sure you are in fact on the right track. Your other commenters had it right when they mentioned branding is mostly about perceptions. How are others perceiving your image?</p>
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		<title>By: Lucy</title>
		<link>http://gigaom.com/collaboration/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62166</link>
		<dc:creator><![CDATA[Lucy]]></dc:creator>
		<pubDate>Thu, 19 Mar 2009 18:20:14 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62166</guid>
		<description><![CDATA[Consistency is the key, you have to maintain your personal brand. Doing something opposite of what you say only depreciates your value if not nullifies it. Thanks for the tips...also check out personavita.com its a helpful personal branding site.]]></description>
		<content:encoded><![CDATA[<p>Consistency is the key, you have to maintain your personal brand. Doing something opposite of what you say only depreciates your value if not nullifies it. Thanks for the tips&#8230;also check out personavita.com its a helpful personal branding site.</p>
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		<title>By: balabo3_qv</title>
		<link>http://gigaom.com/collaboration/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62165</link>
		<dc:creator><![CDATA[balabo3_qv]]></dc:creator>
		<pubDate>Fri, 06 Mar 2009 03:25:47 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62165</guid>
		<description><![CDATA[&lt;a href=&quot;http://index4.4-suki.ru&quot; rel=&quot;nofollow&quot;&gt;âîññòàíîâëåíèå ïàðîëÿ&lt;/a&gt; &lt;a href=&quot;http://index5.4-suki.ru&quot; rel=&quot;nofollow&quot;&gt;siemens s 75&lt;/a&gt; &lt;a href=&quot;http://index3.4-suki.ru&quot; rel=&quot;nofollow&quot;&gt;äåøåâûé õîñòèíã&lt;/a&gt; &lt;a href=&quot;http://index1.4-suki.ru&quot; rel=&quot;nofollow&quot;&gt;êîíñòèòóöèîííûé ñòàòóñ ïðîêóðàòóðû ðô&lt;/a&gt; &lt;a href=&quot;http://index2.4-suki.ru&quot; rel=&quot;nofollow&quot;&gt;ñêà÷àòü ïîñëåäíèé qip pda&lt;/a&gt;]]></description>
		<content:encoded><![CDATA[<p><a href="http://index4.4-suki.ru" rel="nofollow">âîññòàíîâëåíèå ïàðîëÿ</a> <a href="http://index5.4-suki.ru" rel="nofollow">siemens s 75</a> <a href="http://index3.4-suki.ru" rel="nofollow">äåøåâûé õîñòèíã</a> <a href="http://index1.4-suki.ru" rel="nofollow">êîíñòèòóöèîííûé ñòàòóñ ïðîêóðàòóðû ðô</a> <a href="http://index2.4-suki.ru" rel="nofollow">ñêà÷àòü ïîñëåäíèé qip pda</a></p>
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		<title>By: WebWorkerDaily &#187; Archive WWD Roundup: Surviving the Coming Shakeout &#171;</title>
		<link>http://gigaom.com/collaboration/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62164</link>
		<dc:creator><![CDATA[WebWorkerDaily &#187; Archive WWD Roundup: Surviving the Coming Shakeout &#171;]]></dc:creator>
		<pubDate>Tue, 18 Nov 2008 17:36:53 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62164</guid>
		<description><![CDATA[[...] The 3 Laws of Online Personal Branding [...]]]></description>
		<content:encoded><![CDATA[<p>[...] The 3 Laws of Online Personal Branding [...]</p>
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		<title>By: Mathijs van der Kooi &#187; Blog Archive &#187; Personal Branding - Read On!</title>
		<link>http://gigaom.com/collaboration/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62163</link>
		<dc:creator><![CDATA[Mathijs van der Kooi &#187; Blog Archive &#187; Personal Branding - Read On!]]></dc:creator>
		<pubDate>Thu, 24 Jan 2008 15:35:10 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62163</guid>
		<description><![CDATA[[...] Some interesting stuff to read: The Three laws of online personal branding [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Some interesting stuff to read: The Three laws of online personal branding [...]</p>
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		<title>By: Blogging Satisfaction Part II &#171; Shoot the Virginia Breeze</title>
		<link>http://gigaom.com/collaboration/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62162</link>
		<dc:creator><![CDATA[Blogging Satisfaction Part II &#171; Shoot the Virginia Breeze]]></dc:creator>
		<pubDate>Sun, 30 Dec 2007 12:16:55 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62162</guid>
		<description><![CDATA[[...] http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-mig... It&#8217;s not easy finding something new that will help people in a meaningful way in such a crowded field.  It&#8217;s a real challenge.  I guess we will just have to see how it goes. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] <a href="http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-mig.." rel="nofollow">http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-mig..</a>. It&#8217;s not easy finding something new that will help people in a meaningful way in such a crowded field.  It&#8217;s a real challenge.  I guess we will just have to see how it goes. [...]</p>
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		<title>By: Digital Scrapbooking Info &#187; More ideas on Personal Branding</title>
		<link>http://gigaom.com/collaboration/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62161</link>
		<dc:creator><![CDATA[Digital Scrapbooking Info &#187; More ideas on Personal Branding]]></dc:creator>
		<pubDate>Fri, 03 Aug 2007 01:43:58 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62161</guid>
		<description><![CDATA[[...] blog article has some good common sense ideas for establishing your prersonal brand.&#160; Web Worker Daily » Blog Archive The 3 Laws of Online Personal Branding «&#160;&#160; And they also have another article that talks about&#160;reasons why you [...]]]></description>
		<content:encoded><![CDATA[<p>[...] blog article has some good common sense ideas for establishing your prersonal brand.&nbsp; Web Worker Daily » Blog Archive The 3 Laws of Online Personal Branding «&nbsp;&nbsp; And they also have another article that talks about&nbsp;reasons why you [...]</p>
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		<title>By: Beautiful minds &#8211; Thinky post: personal branding*</title>
		<link>http://gigaom.com/collaboration/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62160</link>
		<dc:creator><![CDATA[Beautiful minds &#8211; Thinky post: personal branding*]]></dc:creator>
		<pubDate>Thu, 02 Aug 2007 23:08:04 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62160</guid>
		<description><![CDATA[[...]  The 3 laws of online personal branding (Web Worker Daily) [...]]]></description>
		<content:encoded><![CDATA[<p>[...]  The 3 laws of online personal branding (Web Worker Daily) [...]</p>
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		<title>By: doransky &#8211; Munka stratégia, személyes branding</title>
		<link>http://gigaom.com/collaboration/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62159</link>
		<dc:creator><![CDATA[doransky &#8211; Munka stratégia, személyes branding]]></dc:creator>
		<pubDate>Thu, 02 Aug 2007 07:19:51 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62159</guid>
		<description><![CDATA[[...] Web Worker-en némi tanács. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Web Worker-en némi tanács. [...]</p>
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		<title>By: Mike</title>
		<link>http://gigaom.com/collaboration/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62158</link>
		<dc:creator><![CDATA[Mike]]></dc:creator>
		<pubDate>Tue, 31 Jul 2007 01:46:40 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62158</guid>
		<description><![CDATA[one of them should be myspace forsure]]></description>
		<content:encoded><![CDATA[<p>one of them should be myspace forsure</p>
]]></content:encoded>
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		<title>By: William Arruda</title>
		<link>http://gigaom.com/collaboration/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62157</link>
		<dc:creator><![CDATA[William Arruda]]></dc:creator>
		<pubDate>Mon, 30 Jul 2007 14:58:44 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62157</guid>
		<description><![CDATA[Thanks for acknowledging the importance of virtual world branding. It is critical to career-minded professionals. If you want to see where your current online profile stands, you can use this complimentary calculator we created: www.careerdistinction.com/onlineid

Happy Branding.

Best.
William]]></description>
		<content:encoded><![CDATA[<p>Thanks for acknowledging the importance of virtual world branding. It is critical to career-minded professionals. If you want to see where your current online profile stands, you can use this complimentary calculator we created: <a href="http://www.careerdistinction.com/onlineid" rel="nofollow">http://www.careerdistinction.com/onlineid</a></p>
<p>Happy Branding.</p>
<p>Best.<br />
William</p>
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		<title>By: Jason the Content Librarian &#187; Blog Archive &#187; Hakia additions, online personal branding, older attorney work program</title>
		<link>http://gigaom.com/collaboration/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62156</link>
		<dc:creator><![CDATA[Jason the Content Librarian &#187; Blog Archive &#187; Hakia additions, online personal branding, older attorney work program]]></dc:creator>
		<pubDate>Fri, 27 Jul 2007 21:19:44 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62156</guid>
		<description><![CDATA[[...] Worker Daily has some great tips for &#8220;online personal branding&#8220;, something many of us (myself included) could do [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Worker Daily has some great tips for &#8220;online personal branding&#8220;, something many of us (myself included) could do [...]</p>
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		<title>By: Dan Schawbel</title>
		<link>http://gigaom.com/collaboration/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62155</link>
		<dc:creator><![CDATA[Dan Schawbel]]></dc:creator>
		<pubDate>Fri, 27 Jul 2007 12:29:12 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62155</guid>
		<description><![CDATA[You want to have a consistent message with a clear value proposition that will stimulate a transactions between you and the customer.  Personal Branding is about preparing yourself for such an engagement by discovering who you are and what you can provide.]]></description>
		<content:encoded><![CDATA[<p>You want to have a consistent message with a clear value proposition that will stimulate a transactions between you and the customer.  Personal Branding is about preparing yourself for such an engagement by discovering who you are and what you can provide.</p>
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		<title>By: Dorothea Stuart</title>
		<link>http://gigaom.com/collaboration/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62154</link>
		<dc:creator><![CDATA[Dorothea Stuart]]></dc:creator>
		<pubDate>Fri, 27 Jul 2007 07:53:55 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62154</guid>
		<description><![CDATA[Yes branding is all about clarity, consistency and constancy.  A couple of additions I would suggest:
1.A brand message needs to be repeated but not necessarily to millions of people.  If you are selling a niche information product or service you want to be talking to a smaller pool of people.  The more focused your message is the more credibility you are likely to have with your target audience.
2.Clearly you want to offer something of value.  However, it may not be possible to come with a significantly different product or service in a crowded market (although I agree you should do everything you can to find a differentiator).  This is where personal branding comes in.  I think you are picking up on this when you say “It’s only valuable if &lt;b&gt;you’re different&lt;/b&gt; in a way that’s valuable to people”.  Two people could give advice on the same technical area and yet appeal to different audiences because their style, their approach gels with different people.]]></description>
		<content:encoded><![CDATA[<p>Yes branding is all about clarity, consistency and constancy.  A couple of additions I would suggest:<br />
1.A brand message needs to be repeated but not necessarily to millions of people.  If you are selling a niche information product or service you want to be talking to a smaller pool of people.  The more focused your message is the more credibility you are likely to have with your target audience.<br />
2.Clearly you want to offer something of value.  However, it may not be possible to come with a significantly different product or service in a crowded market (although I agree you should do everything you can to find a differentiator).  This is where personal branding comes in.  I think you are picking up on this when you say “It’s only valuable if <b>you’re different</b> in a way that’s valuable to people”.  Two people could give advice on the same technical area and yet appeal to different audiences because their style, their approach gels with different people.</p>
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		<title>By: teliczan</title>
		<link>http://gigaom.com/collaboration/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62153</link>
		<dc:creator><![CDATA[teliczan]]></dc:creator>
		<pubDate>Fri, 27 Jul 2007 04:09:20 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62153</guid>
		<description><![CDATA[Branding is about perceptions. Too often people don&#039;t pay enough attention to that and wind up projecting the wrong image.]]></description>
		<content:encoded><![CDATA[<p>Branding is about perceptions. Too often people don&#8217;t pay enough attention to that and wind up projecting the wrong image.</p>
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		<title>By: Top Posts &#171; WordPress.com</title>
		<link>http://gigaom.com/collaboration/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62152</link>
		<dc:creator><![CDATA[Top Posts &#171; WordPress.com]]></dc:creator>
		<pubDate>Thu, 26 Jul 2007 23:59:55 +0000</pubDate>
		<guid isPermaLink="false">http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-62152</guid>
		<description><![CDATA[[...] The 3 Laws of Online Personal Branding We&#8217;ve written about creating your personal brand and an online persona before, but given the importance of that [&#8230;] [...]]]></description>
		<content:encoded><![CDATA[<p>[...] The 3 Laws of Online Personal Branding We&#8217;ve written about creating your personal brand and an online persona before, but given the importance of that [&#8230;] [...]</p>
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