Comments on: Taking Content Strategy Personally

By: Writeonbro

Writeonbro — Sun, 29 Aug 2010 04:25:32 +0000

Sister Poole hit the nail squarely on the head when she noted two key things bloggers often take for granted, useful and usable. They are the ultimate goals of any purpose driven content strategy.

By: How Mel Gibson Can Help Your Content Strategy – WebWorkerDaily

How Mel Gibson Can Help Your Content Strategy – WebWorkerDaily — Sat, 06 Feb 2010 16:23:38 +0000

[...] wrote about content strategy not too long ago. It’s a hot topic and a rising career field. So if you create content (and who doesn’t [...]

By: CuriousWorks Blog - Thinking About Social Content Strategy

CuriousWorks Blog - Thinking About Social Content Strategy — Thu, 19 Nov 2009 00:27:34 +0000

[...] Tape Marketing Social Media Engagement by John Cass A Simple Presence Framework by Chris Brogan Taking Content Strategy Personally by Web Worker Daily The Discipline of Content Strategy by Kristina [...]

By: You need a plan « Pamela Poole

You need a plan « Pamela Poole — Tue, 17 Nov 2009 15:20:41 +0000

[...] I give some tips for getting a plan and making your content valuable in my Web Worker Daily article Taking Content Strategy Personally. [...]

By: Steve

Steve — Tue, 17 Nov 2009 12:18:15 +0000

I’ve been running a blog for about 2 years now. When I started it I paid little attention to the categories that posts were going into – I have really vaguely-named categories like: Thoughts, Information and stuff like that.

Now, 2 years down the line, I have a lot of posts and a fair few visitors and I realise that a better content strategy in terms of the category taxonomy would have paid off big time. A good taxonomy would have made it much easier for visitors to find the info they came looking for.

By: Priyanka D

Priyanka D — Tue, 17 Nov 2009 09:05:59 +0000

With content playing a huge role in online ventures, many careers like content strategizing, content management are cropping up as people start paying attention to their content.

We have been doing something similar with our Twitter for quite some time now. Tweeting interesting articles related to web workers (often from this blog) and teamwork and team-building. We have an online collaboration tool so we figured these articles would provide value to them!

By: Jeff Yablon

Jeff Yablon — Mon, 16 Nov 2009 18:10:19 +0000

A fascinating topic, even if this post says . . . almost nothing.

Ms. Halvorson’s article was truly excellent, though.

Here’s the thing: the reason this is so hard / weird is that we’ve crossed over a line from where networks and newspapers telling us what they think we need to hear to where we decide for ourselves and find it.

So? The game as Pamela describes it is one with no winners. Sure, being content-rich and value-add are critical, but if the content isn’t about the author (or at least his point of view), then in this world there IS NO CONTENT.

Look at the problems the 24-hour cable news channels are having. Absent enough news to fill the time they are instead editorializing . . . which means they aren’t “doing the news”.

The real story: find your voice. Build your soapbox. Preach. Hope for a congregation.

Yikes.

Jeff Yablon
President & CEO
Answer Guy and Virtual VIP Computer Support, Business Change Coaching and Virtual Assistant Services