A tool that might help both videographers and their clients work through the video production process is Market7. This online suite of tools lets you upload a video to a private area of the site. Your client can then review the clip and comment on it. Their comments are embedded into the video timeline to match up so you can see the exact sections of the video they are discussing in order to help pinpoint and streamline the feedback process.

As the cut is in-progress, team members from both sides can continue to enter their input on the cut itself. Comments can be sorted, filtered and exported to an editing program such as Final Cut Pro or Adobe Premiere via XML so none of the valuable communication gets lost in translation.

But Market7 provides more features than just an embedded video commenting tool. It offers modules for collaboration on every step of the video production process, from building a creative brief, composing a script, organizing stored files and planning tasks and events related to the video production process. There is no software to download — every tool is web-based.

The creators of Market7 are former video producers and video clients who say they recognized a lack of tools and services for video production collaboration, a void that was causing both sides of the production process a great deal of frustration. Market7 is meant to help producers get more detailed feedback to produce an end product that the client is happy with, while for clients the tool should be easy to use and understand, even for the person who knows little to nothing about video production.

I saw a demo of Market7 at SXSW. Although video production is a very small portion of my web work, I can clearly see the value in having a collaboration tool on those few occasions when it is part of my project mix. There are definitely occasions when I feel like I’m going around in circles, with the client asking for one thing, the video editor delivering something else, and me not getting the information I need from either party to realize why we we’re all heading in different directions. Market7 could probably help me avoid some costly mistakes.

Market7 uses a freemium model, with free accounts offering a single admin account, one project, 100 MB of storage and up to five project members or participants. The premium level starts at $49.95 per month for 500MB of storage and unlimited projects and participants. Higher levels include more tech support, branded hosting, and more storage (up to 15 GB in total, with fees per additional gig).

How are you managing your web video production process?

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I also had a strange first introduction to mDialog that may have clouded my view of the site. Luckily, I had a chance to speak with Greg Philpott, founder of mDialog, to learn more about the site and services, straight from the horse’s mouth, so to speak.

mDialog is for any video publisher who wants to upload and manage high resolution video. The site utilizes a desktop app and a plug-in that works with the Safari browser and is compatible with Apple TV and the iPhone. Both Mac and PC users can use mDialog’s apps.

Philpott says the client side video coding solves issues of working with high resolution video online. The crunching generates MPEG4 files – perfect for playing on an iPhone with the mDialog iPhone app.

The site offers drag and drop video management. Just create a free account, log in, and you can choose from channels where you can place your videos or create your own. The site also builds in social tools to create and collaborate on channels including creating and managing video contests.

Right away, I could see that mDialog might be the ideal application for a client of mine – the Wyoming Film Office – and their annual Wyoming Short Film Contest. They need a site where filmmakers can easily upload their video submissions, then a private area to let judges rank and comment on videos, and then a public channel where the winning video and other submissions can be viewed. mDialog could fit the bill.

mDialog is not just about uploading and hosting high rez video but also about distribution. mDialog content can be distributed through an embedded player and is also submitted to iTunes. The embedded video player can also include a survey within the player so before or after viewing a video, the viewer could be asked to fill out a survey. If the videos were training videos, the survey could be in the form of a quiz to test one’s knowledge.

According to Philpott, mDialog was not intended to be a destination but rather a place to manage videos. “The publisher should be the destination,” says Philpott, that is the broadcaster, the video blogger, the filmmaker. The idea for mDialog came about when Philpott was working in the broadcasting sector and was wondering why everyone was settling for low quality video when it was possible to deliver high quality video on web sits. He was also enthralled with the “back channel” of audience engagement by adding social features to videos.

Coming up next for mDialog? A new player that you can embed into your blog or site that will include the ability for visitors to sign up for mDialog straight through the player. And after that? It’s a secret, but I’ll give you a hint…shhhhh…”monetization.”

What are you using for your high rez online video, and how does it work for you?

Related research and analysis from GigaOM Pro:
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