In the wonderful world of marketing, every product must have a USP — a unique selling proposition that explains what the product is, what it does, and who it does it for. In the wonderful world of web work, creating a USP for yourself can be … Read More »
Collaboration
I’ve spoken with a lot of entrepreneurs lately about how they’ve built successful businesses, and have also seen through my own experiences that success really comes down to two things — finding your sweet spot and doing a few core actions over and … Read More »
In their book “The 22 Immutable Laws of Marketing,” Al Ries and Jack Trout talk about the “Law of the Category,” which is that “if you can’t be the first in a category, set up a new category you can be first in.” I’m coming … Read More »
