As more and more workers take up the promise of technology and get out of the office to work where and when it suits them, employees’ needs for their company’s office change radically. Cubicles fall in importance as many opt to stay away from the office when they want to grind out work in isolation, and the remaining spaces increasingly need to be designed to foster collaboration. Enter coworking, whose very existence is predicated on the idea of providing spaces to break down isolation and get workers’ creative juices flowing. What lessons does the movement have for corporate types looking to create spaces that foster collaboration?

GCUC is featuring a panel entitled “How to Design, Build and Grow your Space for Collaboration” and to get a sense of what answers it might offer for those providing corporate spaces to increasingly nomadic teams, we spoke to two panelists — architect Jerome Chang, who is also founder of BLANKSPACES coworking in Los Angeles, and Harvard-trained designer Sidi Gomes, who is the founder of ParallelCities.com – for a sneak preview. Both said those interested in the future of office design should pay plenty of attention to coworking.

“The future, I believe, is that corporate offices are going to become coworking offices,” said Gomes. “One space that was able to host 100 permanent workers can now hold 300 mobile workers working different hours, half the time from home, or the coffee shop. Therefore, corporate offices should be learning everything they can from coworking spaces, especially how to still keep ‘community’ when the population suddenly triples in size.”

Chang agrees, calling Zappos’s new campus  for example, “a great extension of coworking ideals.” How so? Change explains that “Zappos is looking to build a whole mini-city community by having encouraged a lot more people to live, work and play all in the same area as their office. The surrounding community becomes the campus itself.” That’s an idea more companies may want to explore.

Not only are the ratio of workers to square footage and the relationship between campuses and their surrounding communities set to change, but so too is the balance of private to public spaces within offices, according to both Chang and Gomes. And coworking has something to teach companies here too, they feel.

Collaboration is all well and good, “but true creativity really comes from privacy and reflection,” according to Gomes. “Imagine Frankenstein being developed in a public lab. You need the privacy of a basement to do that.” But this creativity-protecting cocoon of privacy needs to be balanced with idea-sparking sociability. “If you were always locked up in a basement, you would never get the idea to create Frankenstein to begin with,” he continues. Coworking can provide a template for corporate offices looking to get this fine balance right.

“The cool thing about coworking spaces is that ‘privacy’ is achieved in an open floor plan setting, because you are surrounded by people you don’t know, and therefore are not expected to talk to, so you can put your head phones on and go heads down,” explains Gomes.

Could a bustling corporate campus housing three times as many folks as a standard office and with people coming and going at less regular hours offer the same advantages of meeting stimulating (relatively) new people combined with the privacy of proximity to near strangers that coworking does?

Image courtesy of Flickr user .dh.

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There is more information available in the world than any one person could hope to consume (hundreds of exabytes of data), but most of that information is uninteresting, out of date, inaccurate, or not relevant for you. The key to reducing information overload is to more efficiently find the data you want among the information that you don’t care about. The tools that I talked about in my SXSW session are focused on discarding or de-emphasizing the data you don’t need, while highlighting the data that’s relevant for you. I wanted to share some of what I talked about during my presentation.

Individual RSS feeds from blogs, news and other sources are a great starting point for your information overload reduction efforts. Some individual RSS feeds from friends’ blogs or the top people in your field might almost always be relevant and won’t need any other work. But what about the blogs where one in five or one in 10 posts are relevant for you? How do you narrow them down to a manageable flow of information that allows you to keep up with at least the most important content?

While there are some simple ways to make better use of your RSS reader to manage information overload, the real magic is in filtering. My favorite filtering tool is Yahoo Pipes, which lets me filter an RSS feed using various criteria: URL, author, date, content and more. Some examples of filtered feeds in my reader right now include industry analyst blogs filtered to only find posts about online community; searches across social websites where my projects are mentioned; and my some blogs filtered for just the best posts using PostRank. The image on the right contains a simple Yahoo Pipes filtering example from my SXSW presentation.

PostRank is a great service that allows you to get the best posts from any feed based on an “engagement” ranking score that incorporates measures like comments, Diggs, sharing on social sites like Twitter, and more. The best thing about PostRank is that you can get an RSS feed of just the best posts from a particular publisher, and that feed then includes the PostRank score, which means that you can do even more hacking on the PostRank RSS feed using Yahoo Pipes. One useful way to use PostRank and Yahoo Pipes is to take several feeds containing only the best posts from a few of your favorite blogs, and filter those top posts to find only the articles mentioning a specific group of keywords using Yahoo Pipes. Because the PostRank feed includes the rank, you can even sort the results so that the highest ranked posts appear at the top of your feed. The image to the right shows an example of how you might do this.

Another technique that helps me to consume information more efficiently is to modify the format of many of my RSS feeds; I bring relevant information into the headlines of the feed to make it easier to quickly scan it to determine which posts are important enough for me to click on them for more details. By bringing more details into the title, I can avoid spending time clicking to get more information. There’s an example of reformatting a Twitter RSS feed in the image to the right.

The final trick is to use Web APIs to gather additional data that can’t be found in an RSS feed. I’ve written about using APIs before, so I won’t go into much detail here, but you can see an example of how I’ve used several APIs together with Yahoo Pipes to build an RSS feed of people posting links from Twitter to my blog posts on slides 17 – 23 of my presentation.

You can listen to the audio from my session and download the slides here.

What are your favorite RSS hacking tools and techniques to manage information overload?

Photo courtesy Flickr user SparkCBC.

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Planning

For a while, I gave up pre-planning almost entirely and relied on serendipity or conversations with other attendees to guide my way to sessions. While this works to some extent, I found myself missing too many interesting sessions. So now, I’ve started pre-planning sessions that I want to attend, and for large conferences, like SXSW, I identify two or three at every time slot, which allows me to pick the one I’m in the mood to see, and also gives me a backup in case my first choice was a dud or too crowded.

I also try to pick a variety of types of sessions so that I can get a broad range of knowledge with some more technical talks and others leaning toward community or business topics. I also try to pick speakers who have done amazing things to get more insight into the stories behind their success.

Finally, I’m always prepared to deviate from my plan to see sessions based on recommendations from other attendees or to take advantage of other interesting opportunities at the event. If I’m in a session that turns out to be a snooze, I’ll do a quick check on Twitter to see if friends are raving about another session that I might want to catch instead.

Conversations

Don’t underestimate the value of the “hallway track” where you can have interesting conversations with amazing people outside of the traditional conference format. This is an especially important side-effect of conferences for those of us who regularly work remotely or who work in a job with few peers within our own company. I’m not saying that you should spend all your time chatting with friends, but it is important to balance sessions with time spent talking to other people in your field. This is an opportunity to build lasting personal and professional relationships with smart people working in similar roles.

Make sure you attend the parties or meet up with other people for meals. While this might feels like goofing off, it’s really one of the easiest ways to get to know other people in your field. Resist the urge to go back to your hotel early and be careful not to hang out with the same few people during the entire conference. Take advantage of all of these opportunities to talk to new and interesting people, and make an active effort to renew relationships with people you’ve met before while making sure that you also spend time meeting new people.

Ditch Work

I know, you are incredibly important, and you can’t possibly ignore your work for more than a few minutes at a time. However, if you spend all of your time at the conference on email and calling into meetings, you might as well have saved some money and stayed at home to work. If you really want to get the most value out of the conference, you’ll put off what you can and delegate the rest to someone else for a few days.

Follow Up

Most of us leave a conference with a big pile of notes that we never look at again. You really need to do something with all of that information. I usually try to get a few blog posts out of each conference, or at least one post with something interesting that I learned. If you work with a team of people, a short trip report to share what you learned with your team might also be a good idea.

I also try to come up with at least five things that require some additional work on my part, and I add them to my task list. These might include an idea for a new project I want to start, something I want to implement in my current job, an interesting technology that I want to learn or someone that I want to follow up with on a specific topic. By getting these out of the huge pile of notes and onto my task list, I’ve drastically increased the chances that I will actually do something rather than forget all about it when I return home.

What are your favorite tips for getting the most value from attending a conference?

Photo courtesy Flickr user Kenneth Yeung

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Here are some of the latest and greatest apps I’ve found to help me connect with others, find places to go and document and share my experience.

1. SXSW Go. This is the official SXSW app, which helps to track the multitude of sessions and events you can attend.
2. Plancast. Announce your plans, such as the conferences or events you are planning to attend. Then search for plans, people or categories of events through this app and see where your friends are going. Check out the Unofficial SXSW Events Guide.
3. GroupMe. Create a private text chat room by grouping people in your contact list. Handy for making plans amongst friends and acquaintances to meet up at a conference. Other similar text grouping apps include Beluga and TextPlus.
4. Yobongo. This app runs on the premise that you may want to chat with others based on proximity and may need help breaking the ice to get a conversation started in real time.
5. Hashable. Track the people you are meeting with and introducing to one another using this app to help build your network and augment your address book with key information about your relationships with others.
6. Hurricane Party. With this app, you can specify your location and the time and tap into your contacts to bring people together. Personally, I may use this app to let folks know where I’m having lunch within walking distance of the convention center to invite them over to join me.
7. Liquidspace. This app identifies possible work locations nearby and can issue you with a “visa” for your Liquidspace “passport” to book and access those work spaces. Spaces can free or fee-based and can include empty work cubicles or board rooms at nearby offices; meeting rooms at hotels; backrooms at restaurants, or any underutilized work-ready space. The company behind the app provides the owners of these spaces with tools to manage space inventory including bookings. If you’re at SXSW, look for the workspace in a bus renovated by Steelcase/Turnstone.
8. Paperlinks. I’m embracing the QR Code trend with new business cards courtesy of Paperlinks. I’m also investing $250/year for the custom mobile destination site where my cards lead. See my earlier post on Paperlinks for more details.
9. Retrollect. Remember View-Masters? This app lets you upload, save and view photos in a similar way. I’ll also use my favorite storytelling photo app Whrrl, Instagram, and I’ll check in now and then on Foursquare.
10. Geoloqi. If all this location sharing has you freaked out, this app allows for private, real-time sharing of location data. You can leave “Geonotes” at locations where you’ve been, be notified if your friends are close by or share GPS maps of your locations only with people you know.

For more on useful mobile apps for conferences, check out my post from last year and my toolkit at OneForty.

What apps are on your smartphone for SXSW and upcoming conferences?

Photo courtesy stock.xchng user bvdwiel.

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Here’s my video interview with Deb Ng of the Freelance Writing Jobs Network. Deb has been writing freelance since 2000. You may have seen her byline on About.com, iParenting Media, and the BlogWorld and New Media Expo, but she also writes for clients. She’s a former newspaper columnist, and currently provides professional blogging and social media consulting services, as well as working with the Blogworld Expo in Las Vegas, coordinating speakers and sessions.

Here’s my video interview with Marc Gingras, CEO of Tungle.me, a scheduling service.

There are a few more video interviews from SXSW that we’ll be publishing next week to round out this year’s SXSW video interview series, so stay tuned.

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For the GigaOM network’s complete SXSW coverage, check out this round-up.

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Here’s my video interview with Corvida Raven, founder of SheGeeks.net.

What’s your favororite app, Corvida Raven? from WebWorkerDaily on Vimeo.

Stay tuned for the rest of the video interviews from SXSW.

What is your favorite web app so far this year?

For the GigaOM network’s complete SXSW coverage, check out this round-up.

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Here’s my video interview with Darren Rowse of Problogger fame. Rowse was one of the unlucky presenters whose lecture was interrupted by a convention center-wide fire alarm. But he was able to present long enough to reveal that his real “claim to fame” and his largest web site is the Digital Photography School; he considers Problogger to be his “side project.” Quite the large side project!

Stay tuned for the rest of the video interviews from SXSW.

What is your favorite web app so far this year?

For the GigaOM network’s complete SXSW coverage, check out this round-up.

Related content from GigaOM Pro (sub. req.): Enabling the Web Work Revolution

Here’s my video interview with Jonathan Fields, author of the book “Career Renegade.” His blog is about entrepreneurship and personal development.

Stay tuned for more video interviews from SXSW.

What is your favorite web app so far this year?

For the GigaOM network’s complete SXSW coverage, check out this round-up.

Related content from GigaOM Pro (sub. req.): Enabling the Web Work Revolution

Here’s my video interview with Shama Hyder Kabani of The Marketing Zen Group and the author of the upcoming book ‘The Zen of Social Media Marketing.”

Based in Dallas, Shama is a real up-and-comer in the technology space, hosting her own Web-based televisions show — Shama.tv — on new media marketing.

Stay tuned for more video interviews from SXSW.

What is your favorite app so far this year?

For the GigaOM network’s complete SXSW coverage, check out this round-up.

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