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If asked to imagine the drawbacks of connecting online via social networks, most of us would probably suggest something like the time-wasting attractions of the likes of FarmVille. But a new survey suggests another surprising possible drawback of heavy social network use: lower ethical standards. Read More »

Thanks to global connectivity and networking sites like LinkedIn, workers now have more ability to take charge of their professional lives than ever before. At GigaOM’s Net:Work conference, LinkedIn SVP Deep Nishar highlighted how it’s trying to provide tools to make users more productive and successful. Read More »

 
 

Keeping up with Twitter, Facebook and all the posts and comments written about your company can be overwhelming. Postling is a centralized dashboard for organizing, managing and tracking all your social media efforts, so that you can engage with your entire online community from one location. Read More »

You may not realize it, but IBM has actually been a player in the enterprise social networking space for quite some time. Lotus Connections, the company’s corporate social software suite, was originally released way back in June 2007. IBM today announced Connections 3.0, a major update. Read More »

How are you today? And how’s your SuperMe? According to one of the media industry’s leading lights, all of us who engage in social networking create a “Digital SuperMe … that only drinks the best wine, vacations in the finest locales and has the brightest children.” Read More »

A Social Network “Unstrategy” for Finding Freelance Gigs

When I began freelancing full time I decided to try social media on the basis that it might help me to promote my services. Now that I’ve been freelancing full-time for a year, I decided to revisit my predominantly ad hoc approach to social media. Read More »

Resurrect Your Social Media Presence

Social networking isn’t a life sentence, and it needn’t take up your every waking (or even spare) moment. There are benefits to be gained through being part of social networks that suit you. So why not give social networking another try? Read More »

How to Avoid Social Network Burnout

Once the heady, bowl-you-over wave of a fad like social networking sweeps us up, carries us along for a while, then breaks, we can find ourselves awash with the realities of that fad, our heads barely above water. Here are some tips for avoiding burnout. Read More »

Goober: IM, Social Networks, Voice and Video Chat

Goober, which is now in beta for version 3.0, is a tool that aims to put all of your communications streams in one place. It’s a busy space. Goober competes with desktop multi-IM programs; web-based services; mobile apps; social networking tools and VoIP apps. Read More »

Social Networks: The New Search?

I can’t be the only person on Earth who, when I need information, heads to Good Ol’ Google and is sometimes frustrated by the results I get. Of course, there are other research tools I can use, too — social networks being one of them. Read More »

Businesses and the Social Media Trap

Many businesses set up Facebook pages when everyone was jumping on board to see what all the hype was about. Yet they didn’t know what to do with those pages in the longer term, and now they languish across Facebook. Read More »

The Power of Your Little Black Book

In “The Power of Who: You Already Know Everyone You Need to Know,” author Bob Beaudine attests that we already know everyone we need to know to succeed. I’m coming to believe that more and more the longer I’m in business. Read More »

More Must Reads

The privacy furor stirred up over the past couple of weeks by the launch of Google’s social tool, Buzz, caused the search giant to make some fairly radical changes to the service. It also threw the issue of privacy in social networking into sharp relief. Read More »

I follow some very successful Twitter users and noticed they tweeted a lot, which inspired me to try the experiment I’ll outline in this post.For several weeks, I tweeted the same type of content I always have — just more often. Read More »

Without question, blogging provides an effective way to market your business. And most folks know that, generally, the more frequently you blog, the higher your traffic. But does that mean you should follow the advice of many to create a new post every single day? Read More »

LinkedIn Groups are similar to Facebook Pages in that they provide businesses with an avenue for leading discussions on a topic of interest with members of the LinkedIn network. With groups, you can build thought leadership, share expertise, market your brand and grow your network. Read More »

Personally, I’m not sure I’ll get a lot out of Buzz in Gmail — all of my friends use Facebook and Twitter for online interaction now. However, over on GigaOM Pro, Liz makes a very good point: Buzz’s true value is for enterprise customers of Google … Read More »

I just started using Foursquare. I know, I know. You hate it. Or you love it, and you can’t believe it took me so long to get onto it. Here’ s my take on the benefits of location-based social networks like Foursquare from a work standpoint: Read More »

Are you just getting the ingredients together to start a business? Or are you in the process of making your dessert — taking your business from new to sweet? In either case, you can take your business up a notch with social media. Building conversations anywhere … Read More »

The first rule of social media is that there are no rules. The second rule is what works for one person doesn’t always work for everyone else. Peeking into another person’s social media approach can give you ideas on how to adjust yours to get the … Read More »

Many Twitter conversations revolve around how much time we actually spend on unpaid social media, and how much time we should spend. Few have an answer because the answer is, “It depends.” (I know, I know. Stick with me.) The Social Networking Time Factors So what … Read More »

Increasingly, brands are getting into social media and social networking — we see them everywhere we go online these days. One of the most popular campaigns was last year’s Skittles web site relaunch, which cleverly included a “lifestream” of all of its social networking content … Read More »

Is your LinkedIn profile as effective as it could be? While you can see your “profile completeness” score on your profile page, it doesn’t measure profile effectiveness — how good your profile is at attracting contacts, generating leads and showing off your skills. Use this … Read More »

When I hear about the processes companies are using to engage in social media-based conversations and communities, I’m a bit surprised that many lack any kind of strategy or written plan. While I’m a firm believer in the need for both spontaneity and frequency in … Read More »

Many folks tend to use their Facebook accounts either for personal or business use, not both. However, those of us in a one-person business can find it effective to combine the two, with a little help from Facebook’s privacy features. To draw the line between personal … Read More »

I’ve been thinking a lot lately about how people behave in different environments. It first crossed my mind a month or so ago, while out shopping with one of my sisters. She was driving, someone cut her off, and she commented on the person’s rude … Read More »

A good bio shares your experience, builds your credibility, makes a first impression and displays your personality. Having a great Twitter bio is important as it can make or break a person’s decision whether to follow you or not. Not only do you need to pay attention … Read More »

Although many businesses know how to use social media to connect with others and build relationships, plenty still struggle to see how social media will benefit them, especially business-to-business companies. In this “Tips from the Trenches” post, some experts reveal how they incorporate social media … Read More »

Just the sound of the word “publicity” can make some of us want to run for cover. It brings to mind uncomfortable and awkward times in the spotlight, and while many of us want our businesses to succeed, it may take a while to adjust to … Read More »

We don’t often give much thought to our bios, even though they’re actually important and a big part of everything we do online. They’re on the “About” pages on our web sites, in our profiles at social networks, and in pitches that we send out. Often, we … Read More »

Facebook has two types of pages. The first is Facebook Pages, which allow public figures, businesses, or brands a space to share information, interact with their fans and create an interactive forum on Facebook. The other, Groups, focus less on a person, brand or … Read More »

Do you ever wonder what is keeping you from making progress toward your goals? Perhaps you’ve set up a schedule for yourself, outlining the things you need to do each day so that you focus on the most important tasks related to your business, but … Read More »

In Wayne Dyer’s new book “Excuses Begone!“, he talks about how fear is one of the biggest excuses for people living an unhappy existence and not going after what they want. He suggests using the emotional opposite of fear (love) to combat the excuse. He … Read More »

Yesterday, I read the Unconventional Guide to the Social Web, and although I found a lot of useful information in it, one thing has stuck with me since reading it. Your blog is your mothership. Don’t neglect it for lesser tools. This is an important thing to … Read More »

I tend to back down from face-to-face gatherings and cold calling as networking and marketing tools. Instead, I rely on social networks. I’m not shy nor do I have anything significant about appearance (I would hope that people see a person beyond looks, anyway). However, … Read More »

When I’m talking to people about social web sites, one of the questions I often get asked (usually just after the one about whether you actually need to join all the social networks, just because everyone else is) is “how do you keep up … Read More »

We spend a lot of time talking about efficiency and productivity on this blog, but we also devote quite a bit of energy to writing about new social networks and social media. I talk to many people who are concerned about … Read More »

Most of you know that Twitter can be used for much more than just announcing what you ate for breakfast. Many of you already know Twitter’s value in business, but you can still take it further and use it to land gigs, market your business, … Read More »

Personal branding reflects how you represent yourself in the digital world from both a personal and business view. I believe that in this social media age everyone — from high school graduates to established professionals — needs to pay attention to his or her personal brand. Here … Read More »

YouTube’s not just for posting silly videos of sleepwalking dogs and other embarrassing moments — it can also be used as a highly effective business tool. You can use it to show off your expertise, share knowledge, market your products and connect with customers, colleagues and … Read More »

Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers. Here are 32 ways to use Facebook in your business. Read More »

Is your LinkedIn account mostly sitting idle? You can do so much more with it than simply look up contacts: find gigs, sell products, expand your networks, grow your business and gain free publicity. Here are 33 ways to use LinkedIn more effectively. Fill out your profile … Read More »

In an interesting business move, Socialtext (previously covered on WebWorkerDaily) today opened up its enterprise organizational collaboration software to smaller organizations with its new Free 50 offering for groups of up to 50 people. Previously, Socialtext did not have a freemium model (just a … Read More »

There was as much grumbling about the Twitter-style format of the 140 Character Conference in New York this week as there often is about 140-character limit in Twitter itself. Anything new or different can drive some people up the wall. Others, however, embrace the … Read More »

Whenever I use social media tools, I find myself communicating in two languages: English and Tagalog. I use the former to talk to international contacts, and the latter for local contacts. It’s not a strict rule, since I prefer to use English, but there are … Read More »

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