As the social media industry matures and best practices continue to refine, I’m struck by how too many people tend to get caught up in the numbers — or at least the wrong numbers — and let those numbers dictate how and when they use social … Read More »
Collaboration
I’ve been thinking about what this year has meant for social media marketing and how things have changed. I came across one of my posts from 2008 where I tried to find category names for social media tools; it’s interesting to see how they have evolved. Read More »
You have a Facebook page for your business, you have a blog, you have a Twitter account and you’re even still using email marketing campaigns. But how are you tracking how those channels are performing? Have you figured out how to measure social media marketing ROI? Read More »
The key to a successful social media marketing campaign, is knowing when — and how — to use the medium. That’s the central theme of my latest Long View for GigaOM Pro, “The Dos and Don’ts of Social Media Marketing” (subscription required). Read More »
I was recently invited to participate in a social media campaign for the independent film “The Girl with the Dragon Tattoo.” I thought the campaign, the Dragon Tattoo Blog Hunt, was interesting, so interviewed the film’s social media campaign director, Julie Roads. Read More »
Recently, I’ve been thinking a lot about the state of social media, and I’m reminded of where we were in the mid-90s with the advent of the web. I lived through Web 1.0, and am feeling a sense of déjà vu as we play out the … Read More »
How many times are you hearing the question, “Why should I engage in social media?” during your work week? I’m hearing it often, and it’s reminding me of 1995 and 1996, when clients — and colleagues — were asking “Why should I have a web … Read More »
I know, I know — it’s a bit presumptuous of me to think I can write the “10 Golden Rules of Social Media.” Then again, I’ve been online since 1987, consulting clients on the Internet since 1992, on the web since 1994, immersed in working on … Read More »
We recently covered status update services Ping.fm and HelloTxt, competitors in the growing market for tools and services that help social media fans and online marketers manage communication using multiple social media profiles. Now Facebook has made Facebook Pages, the publicly available profiles … Read More »
Given the vast and growing number of online tools available to web workers, choosing which to use can seem overwhelming. This makes it easy to obsess more about the tools themselves rather than the strategy for using them, … Read More »
