Marketing is an area where many business owners flounder. You may have ideas for how you might promote your business, but figuring out if your strategy and tactics are worthwhile and then organizing your ideas into a workable plan of action can be overwhelming. Read More »
Collaboration
I used to agree with the common recommendation that lines should be clearly drawn between one’s business and personal space. But my life as an entrepreneur is very different than those with “regular jobs.” I like the blurred lines between home life and work life. Read More »
Generally, we come up with plans, ways we’re going to market our businesses, manage them, and keep things growing and moving along smoothly, but what are we missing? Are there blind spots that could potentially be fatal to the success of our companies? Read More »
The trouble with evaluating small business collaboration is that SMBs differ in their needs. The variation between small businesses and their needs are far more dramatic that those of large companies. A small business could be an individual freelancer, or a business with 50 employees. Read More »
When I run into a small business owner I ask about what project management tools they use. At first, I was asking out of my own curiosity. But I kept asking because I started to see a pattern: Many small business owners don’t use PM tools. Read More »
Small business owners are still optimistic and confident, both in themselves and in their businesses, and if you were to ask any of them, they would each have unique lessons to share, things they know for sure. Here are some things that I know for sure: Read More »
It’s easy to get trapped by our own limited thinking. One way small business owners do that is by believing that we have to be directly involved in everything that happens within our companies. This holds us back in a few ways. It means that if… Read More »
I’ve spoken with a lot of entrepreneurs lately about how they’ve built successful businesses, and have also seen through my own experiences that success really comes down to two things — finding your sweet spot and doing a few core actions over and… Read More »
I’m a firm believer in the adage “you get what you pay for.” However, I also can’t deny the incredible value being put out onto the Internet for free by some very talented people. With the decreasing costs of web conferencing software from the likes… Read More »
The tools that we use to run our businesses and organize our lives are supposed to make thing easier. We choose them because we identify a need — a pain point — and are looking for a solution. In my experiences working with small… Read More »
Just as large businesses cultivate a network of professional partners that extend their reach into new markets and broaden the professional skill sets of their internal staff, so can web workers. As the availability of new projects continues to tighten due to the economy, it’s time… Read More »
I was recently shocked to discover that a friend of mine who is quite a few years (and jobs) into a successful career in engineering sales not only doesn’t use any kind of customer relationship management (CRM) system or application, but actually had never heard… Read More »
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