Like it or not, these days, if you’re in public, you’d better be comfortable with anything you do being captured and possibly even posted online. I thought I’d provide some tips from the PR industry to help you feel better prepared for those impromptu publicity events. Read More »
Collaboration
Technology is rapidly changing and is quickly becoming a more social and integrated part of our lives. With ever-evolving devices, social networks, and online video capabilities, we’re increasingly moving toward an “always on” existence, which has implications for our privacy and our professional lives. Read More »
Waiting to be discovered probably won’t get your business to the level of success you hope to achieve. You can’t wait for people to stumble on your site, thinking that that’s going to be enough. You have to be proactive. Here’s how. Read More »
If there’s one thing I’m figuring out, especially lately, it’s that you have to be willing to make the approach. You have to be willing to ask for what you want. Ask the person to be a guest for your blog or podcast. Ask to be … Read More »
Just the sound of the word “publicity” can make some of us want to run for cover. It brings to mind uncomfortable and awkward times in the spotlight, and while many of us want our businesses to succeed, it may take a while to adjust to … Read More »
