Bringing in a new agency can be fraught with pitfalls, but the most common seems to be the creation of “silos.” Your other agencies can cut out the new guys from key conversations so your social media marketing team can’t properly integrate their work. Read More »
Collaboration
In early 2007, the Council of Public Relations Firms (CPRF) and APCO Worldwide partnered to learn more about interactions and relationships between public relations (PR) professionals and bloggers. Findings showed that PR professionals who understood blogger “culture” were having more success in communicating in… Read More »
We’ve all heard the horror stories of difficult clients. Anyone offering client services has been there. No company can function effectively when confronted with clients who operate from a place of fear — which is often at the root of most difficult clients you encounter. You can’t… Read More »
When I heard that the folks at Pressitt in the UK had launched the beta of their social media news release tool, I decided to check it out. Pressitt says the site’s focus is on providing journalists and bloggers with a primary research tool for stories.… Read More »
“Radically Transparent: Monitoring and Managing Reputations Online,” by Andy Beal and Dr. Judy Strauss, was recommended to me by several online friends who are involved in PR and marketing. It’s a practical and comprehensive book that’s designed to help individuals and businesses manage their reputations… Read More »
You’ve got a super cool Web app. You want a high profile blog to cover what you’re doing. You’ve got a PR firm scheduling back-to-back demos with tech bloggers. But when you actually connect with the blogger, is your demo and presentation doing your product justice?… Read More »
