In last week’s post, we began brainstorming some possibilities for marketing your business. This week, we’re going to discuss a simple technique that can help you turn those possibilities into a marketing plan that’s easy to create, implements and maintain. Read More »
Collaboration
Marketing is an area where many business owners flounder. You may have ideas for how you might promote your business, but figuring out if your strategy and tactics are worthwhile and then organizing your ideas into a workable plan of action can be overwhelming. Read More »
You’ve come up with your big idea, and now comes the hard part: Getting the word out about your business and, more importantly, hanging in there while you get the word out about your business. The hard part now becomes not giving up too soon. Read More »
A lot of small business owners feel that there’s a cringe-factor associated with marketing. It is possible, though, to create buzz-worthy promotional events around your business that not only get you in front of your target audience, but might even be fun to coordinate. Read More »
Without question, blogging provides an effective way to market your business. And most folks know that, generally, the more frequently you blog, the higher your traffic. But does that mean you should follow the advice of many to create a new post every single day? Read More »
Making the choice between promoting your business using your own name or that of a company is a very personal decision that sometimes takes a lot of consideration. The most common option is to brand yourself under a company, which works well … Read More »
Waiting to be discovered probably won’t get your business to the level of success you hope to achieve. You can’t wait for people to stumble on your site, thinking that that’s going to be enough. You have to be proactive. Here’s how. Read More »
If there’s one thing I’m figuring out, especially lately, it’s that you have to be willing to make the approach. You have to be willing to ask for what you want. Ask the person to be a guest for your blog or podcast. Ask to be … Read More »
“You are in three businesses: the book business, the marketing business, and the people business.” — Michael Larson, as quoted in “Get Known Before the Book Deal” It takes a while to appreciate the juggling you have to do as a business owner, but Larson’s … Read More »
I’ve been talking with a lot of entrepreneurs lately, and one thing I can say for certain is that, as a group, they’re very eager to help each other. They get just as excited talking about the pursuits of others as they do talking about their … Read More »
Just the sound of the word “publicity” can make some of us want to run for cover. It brings to mind uncomfortable and awkward times in the spotlight, and while many of us want our businesses to succeed, it may take a while to adjust to … Read More »
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