Like it or not, these days, if you’re in public, you’d better be comfortable with anything you do being captured and possibly even posted online. I thought I’d provide some tips from the PR industry to help you feel better prepared for those impromptu publicity events. Read More »
Collaboration
Bringing in a new agency can be fraught with pitfalls, but the most common seems to be the creation of “silos.” Your other agencies can cut out the new guys from key conversations so your social media marketing team can’t properly integrate their work. Read More »
Two and a half years ago, the first edition of “The New Rules of Marketing and PR” hit the shelves. David Meerman Scott’s guide to using other online tools for marketing was a game changer. Last month, the second edition of the book came out. Read More »
In early 2007, the Council of Public Relations Firms (CPRF) and APCO Worldwide partnered to learn more about interactions and relationships between public relations (PR) professionals and bloggers. Findings showed that PR professionals who understood blogger “culture” were having more success in communicating in … Read More »
I will never forget the vice president pulling me aside and saying, “We need to talk.” As I listened to his concerns, I kept raising my objections and saying, “But that’s not us, that is some other company with a similar name.” Read More »
Online annotation and research service WebNotes has been a useful tool in my arsenal since I reviewed it last year. Since that time, the company has released a Pro version … Read More »
A brand doesn’t sell itself. Someone has to communicate its value to the world and reach its target market. The science of marketing involves market research, segmenting the market and building and executing a marketing plan that fulfills business goals. People in public relations (PR), on the … Read More »
With technology such as remote control applications hitting the market, tech support and customer service roles can increasingly be performed remotely by anyone with the right skills, a computer, a phone line and a reliable Internet connection. Is tech support or customer service the web working … Read More »
Many of us work alone doing every job in the symphony that’s our business, including tasks accounting, marketing and PR. We can outsource these things, but many, like me, prefer to take the frugal route. I asked Jeff Crilley, a former Emmy-winning TV news reporter … Read More »
You’ve got a super cool Web app. You want a high profile blog to cover what you’re doing. You’ve got a PR firm scheduling back-to-back demos with tech bloggers. But when you actually connect with the blogger, is your demo and presentation doing your product justice? … Read More »
