Scrubly provides similar “de-duping” functionality to the Personal Assistant tool provided by unified online address book service Plaxo that I wrote about earlier this year, but it’s considerably cheaper and provides a few features the Plaxo tool doesn’t:

• Address books are automatically backed up before cleaning them, so original files can be retrieved and restored at any time (reassuring if you’re concerned the de-duplication process may accidentally remove some entries you don’t intend it to).
• It can automatically update Outlook, Gmail and Apple Mail address books after cleaning them up (Plaxo can also do this, but only if you pay for its Premium Sync service)
• Scrubly groups compatible duplicate contacts together, merging them into one complete entry.

It’s easy to use: Just sign up, then either authorize the Scrubly app to connect to your Gmail/Google Apps accounts and/or download the clients for Outlook or Apple Mail. You can set up multiple address books in your Scrubly account; each one is scrubbed and backed up separately. When you hit the “scrub” button on an address book, Scrubly scans it, looking for duplicates, junk entries (those that contain very limited information, such as only a name) and “loose match” duplicates (entries that Scrubly thinks are probably duplicates but they aren’t exact matches; you need to review these individually). Once you’re happy with the results, you can re-import the scrubbed address book (or books) back into your email app (or apps).

If you have fewer than 250 contacts to clean up, Scrubly is free. More than that, and you can either opt for a one-time cleaning of address books with an unlimited number of contacts for $9.95 or buy an annual subscription, which costs $24.95. It worked pretty well in my testing, successfully de-duping both Gmail and Outlook address books. However, note that Scrubly only has de-duping tools; it doesn’t attempt to automatically keep your address books up-to-date like Plaxo’s Personal Assistant does, and it can’t connect with the variety of services Plaxo can, either. If you have a mass of contacts spread across various different email and social media accounts, and want to de-duplicate entries across all of them, Plaxo’s pricier service (which costs $79.95 per year) may be more useful. But if you’re simply looking for a way to clean duplicates from a particularly messy address book, Scrubly offers a simple and cost-effective solution, particularly as you can opt to pay for a one-time cleaning.

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The Personal Assistant is an add-on service that can:

• Intelligently update inaccurate info. It recognizes outdated contact info, intelligently sources updates, and recommends changes.
• Complete missing details. It can assist in identifying partial entries and proactively locating current information to fill any gaps.
• Cleans duplicate entries. It merges contact info between corresponding entries and removes duplicates to help organize your address book.

The product also includes access to change tracking and 24/7 support.

That all sounds pretty useful, but the new service is not particularly cheap: it costs an additional $79.95 per year (the basic Plaxo service itself is free). You should also note that in order for the Personal Assistant to work its magic, it will need process your contact data, which may make some folks uncomfortable; you can view Plaxo’s data usage policy here.

Photo courtesy Flickr user HeyRocker

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• Gist is an online service that “connects your inbox to the web,” automatically building a profile for each of your contacts from the data that’s available in your inbox and via their social networking profiles. Like Etacts, it will also remind users if they haven’t been in touch with an important contact for a while. It’s available as a Chrome extension, Firefox add-on, and also as iPhone and Android apps, and can work with Gmail, Outlook and Lotus Notes. The service is currently free. See Scott’s review of Gist here.
• Rapportive uses social data (pulled from the controversial Rapleaf service) to provide additional information about your contacts. It replaces the adverts in Gmail’s sidebar with useful information about your contacts: a photo, bio and links to social media accounts (Twitter, LinkedIn, Flickr, etc) and works via a Firefox add-on or Chrome extension. As the information is taken from the Rapleaf database, the results are sometimes hit-and-miss, depending on how well Rapleaf has managed to tie a particular contact’s email address to various social media accounts. Rapportive is free. See my review of Rapportive here.
• Plaxo is an online address book that can store contacts from Gmail, Outlook, Hotmail, Yahoo Mail, Facebook, LinkedIn and more. Like Etacts, it’s “socially aware,” tracking social feeds from Twitter and Facebook to keep users up-to-date on their contacts. The basic Plaxo service is free; Plaxo Premium adds sync with Outlook Contacts, Google Contacts and Windows Mobile and some additional features and costs $36.95 per year. See Judi’s review of Plaxo v.3 here.
• MailBrowser. Webyog’s MailBrowser is another CRM app that works with Gmail to provide additional data about your contacts, and can automatically keep contact information up-to-date by pulling data from emails. However, it doesn’t provide easy access to social network profiles or updates. Unlike some of the other services here, MailBrowser is a locally installed app, so it may be a better choice for users with privacy concerns. MailBrowser is free, and is available as an IE plugin, Firefox add-on and Chrome extension. See my review of MailBrowser here.
• Xobni is a popular productivity add-on for Outlook that provides a sidebar offering additional information about your contacts culled from their social network profiles and emails. It can automatically extract information like phone numbers from email messages, and also provides a threaded conversation view and easier ways to find attachments. The basic Xobni product is free, while Xobni Plus costs $30 and adds advanced search features, auto suggest, support for more than one PST file and more. See Scott’s hands-on review of Xobni here.

What are your favorite social CRM tools?

Photo courtesy stock.xchng user GretheB

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• Use their existing cellphone or landline number, or get new numbers.
• Route phone calls to smartphones and other locations. One can set up Ribbit to ring multiple landline and cell numbers, as well as Skype. It can also be set to send SMS alerts with notifications of missed calls and transcribed messages.
• Make and receive calls through Ribbit’s web interface.
• When an incoming call arrives, be presented with what Ribbit calls “Caller ID 2.0,” showing the Facebook, LinkedIn, Twitter and Flickr statuses of the caller.
• Transfer calls.
• Receive recorded and/or transcribed messages. Ribbit Mobile offers a choice of vendors, so one can select computer-generated or human-produced transcriptions.
• Archive and search messages.
• Take notes during conversations and attach them to the record of the call.
• Dictate memos.
• Specify what caller ID will be displayed with outgoing calls.

Ribbit Mobile offers several ways to interact with its service, including an iPhone app, plus web-based and AIR widgets for messages, conferencing, dialing and SMS.

With all of these features, I really wanted to like Ribbit Mobile. Unfortunately, at this point, it has some major shortcomings:

• Slow interface speed. The web interface is Flash-based, and seems to be very slow to load. I counted the load time (on my Mac, using Firefox 3.5) at over 90 seconds!
• Poor contact management. Existing contacts can be imported through Plaxo. Plaxo has its own problems, which I won’t go into here, but Plaxo imports are extremely slow (20 minutes for about 1,400 contacts), and the imported contact file does not include the social network information that’s central to the “Caller ID 2.0″ idea. You can go through each contact in Ribbit and add the social network info, but Ribbit deletes all of your current contacts if you re-import from Plaxo, which means that any social network links you add will disappear next time you import an updated Plaxo file. Also, since Ribbit offers no way to export its contact list, you’ll be forced to maintain two separate address lists if you don’t want to be tied to Ribbit.
• Inconsistent linking to social networks. The connections to Facebook, LinkedIn and Twitter seem to require frequent re-linking.
• Limited community interaction. Surprisingly, one must get approval to even view the forums. Not surprisingly, there aren’t many forum posts, which doesn’t strike me as a good sign.

During the beta period, Ribbit Mobile is free, and U.S. and UK residents can request beta invitations. After the beta period ends, Ribbit anticipates that the service will be sold for $10-$30 per month.

Ribbit Mobile has potential, but right now, its slowness and limited contact management mean that it’s not yet ready for daily use. Ribbit was acquired by telecoms firm BT in 2008, so let’s hope that it gets its act together.

Share your thoughts on Ribbit Mobile in the comments.

The other new feature involves categorizing your contacts into groups. Yes, it’s really just another way of creating distribution lists which comes in handy when corresponding with large groups of people at once. You can add your contacts to more than one group and send emails to the group.

Also new is the ability to mark your favorite contacts with a star, which makes them appear on the front page of your address book. All of your top contacts from Gmail automatically get the gold star but you can easily unselect it.

Plaxo has also renamed its social streaming “Pulse” service to “Stream.” All of the same functionality remains, it’s just a new name.

These changes point to a good future for one of the elder statesmen of the Web 2.0 era. Plaxo has listened to its users, improved performance and added some useful features. It’s still the best when it comes to importing contacts from other address books such as Gmail, Yahoo and Outlook. By the way, you might have missed this feature but you can also import all of your LinkedIn contacts. Just perform a LinkedIn address book export and upload it to Plaxo here.

It’s going to be interesting to see what other socially-aware address book services like Gist and Soocial will do in this space. I think it’s surprising to see that Google still hasn’t done much with Gmail’s address book; I want contact information synchronization and other social networking features to get added, but nothing much has changed. Not yet anyway.

Do you use Plaxo? What do you think of the new address book?

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Photo by PhotoXpress user Andrey Zyk

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The other new feature that most people might have missed in a previous update (I know I did) is the ability to access each contact’s Twitter account information. This was also a very popular request from Xobni’s userbase who’ve previously been able to access their contacts’ Facebook and LinkedIn accounts. Adding Twitter and SalesForce connectivity to your address book makes a great deal of sense.

Here’s an example of what the Xobni panel displays next to your email message. Not only will you see the usual information such as phone numbers, email addresses and threaded email conversations, but now you can actually view that contact’s Twitter stream (once you connect the right Twitter account, based on the email address used). Notice how you can actually send a tweet right from Xobni as well as unfollow the contact and view their Twitter profile for even more information.

Personally, I love this hot trend of infusing intelligence into our otherwise under-utilized address books. Services such as Xobni, Gist and the one that started it all, Plaxo, are providing tremendous value by allowing us to get more from our contacts. It’s baffling to me that Google has not done much with contacts in Gmail. Things will become even more interesting when (not if) Google finally adds social networking power to its address book.

Do you use Xobni?

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Ribbit Mobile has more features than Google Voice, and reminds me a bit of VoxOx, which I wrote about a few days ago. This service looks very promising, but, like VoxOx, it isn’t finished yet. I’ve been unable to test it fully, because it doesn’t yet support Sprint cellphones. I also can’t get my contact list to import, either from a CSV file or through Plaxo (the only options Ribbit Mobile supports). I hope to post a fuller review soon.

Try it out, and let us know how Ribbit Mobile works for you.

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You should consider importing the contacts from these networks into your main address book app. We use these services to connect with people, update our statuses and play with whatever features they contain, but we don’t always remember that these resources have contacts that belong in our primary address book.

Another consideration is having a secondary resource for backing up your primary address book. With most services able to import and export files as a CSV or vCard file, it has turned into a fairly easy process. For the least tedious approach, try to find a secondary resource that you can keep in sync with your primary resource — for example, Plaxo can sync your address book with Mac OS X, Yahoo!, Google and several other apps. Otherwise, you’ll have to import and export your contacts on a regular basis.

After selecting the apps for your primary and secondary sources, here are the steps to take to make sure that you have all your contacts in primary resource and backing it up to the secondary resource.

1. Determine what kind of files your address books can import and export.
2. Export address books from your social networks into a comma-separated (.cvs) or vCard (.vcf) file based on Step 1. Remember where you save the files.
3. Import the addresses books from Step 2 into your primary resource. Repeat until you’ve put all of your contacts into your primary address resource.
4. Sync your primary and secondary resources. If they don’t have a sync wizard, go to Step 5. If they have a sync wizard, make sure you synchronize them on a scheduled basis if it’s not automated. You’re done.
5. Export the address book from your primary resource into a comma-separated (.cvs) or vCard (.vcf) file.
6. Import the primary resource file into your secondary address book as your backup. Repeat on a scheduled basis, unless you find a way to automate it.

You might want to consider a solution that can sync with your phone — if that’s not already your primary source. That’s what I like about Google Contacts and Calendar — they sync with my favorite PC app, I can access them anywhere and they also sync with my phone. Read our contact management and application articles for ideas and apps to consider.

How do you manage all of your contacts?

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ContactHero

Riffing off a recent post by Imran Ali, “Soocial: The Best Address Book You’ll Ever Use?,” I thought I’d put in my impressions about another contact management service – ContactHero. ContactHero is looking to be your most favorite and most used contact manager, aggregating all of your important contacts into a single place and making them easier to edit and organize them.

You can import contacts from Outlook, Gmail, Yahoo!, among others, and includes an API to integrate ContactHero into your existing contact management systems.

You can sort contacts by first or last name, company name or most recently added. ContactHero gives you the option to populate fields if you are entering contact information for several people from the same company. There is also a co-worker link so you can toggle through contact listings you’ve entered for any contact’s colleagues.

ContactHero also includes a call reminder feature and you can receive a daily digest of reminders of the calls you have to make via email. Use their drag and drop calendar feature to manage your call schedule. And you can access a calendar view of all scheduled calls.

You can schedule emails to go out to your contacts and post-date them for future delivery. You can share contacts as text or VCard attachments. You can also export and download all of your contact data to standard formats such as CSV, XML, or vCards.

Search functionality not only includes first and last name or company name but you can assign tags to individual contacts as well to make the search more intuitive for you. I like this feature. I personally search my contacts by first name, but I also often forget someone I met at a conference and all my brain can muster is “that new social networks for women business owners.” If I tag that contact “social network” or “women business owners,” I’d be able to drill down to find the contact I need.

More Frills

As I dig deeper into applications these days, compatibility and functionality on my iPhone is key. ContactHero actually has a finger-friendly interface for mobile devices, and it doesn’t require an application download.

Some other bells and whistles include maps for each contact or group of contacts and icons to identify your contacts. Or upload a photo or several photos to any contact. Click on a contact, and you get a popup window with more details rather than being led away from your contact list. Close that window and the contact list is still there. Click to dial a contact straight from the ContactHero interface or click to email them directly.

ContactHero knows the value of tracking call history. You can link a contact to a call, add notes to contact records, and even attach messages to the contact. I tend to take notes during phone calls in a spiral notebook (yes, incredible but true), and it can be tedious flipping through handwritten pages to find notes from previous calls. I really need to upgrade my call management system and how.

One thing ContactHero isn’t trying to do – at least not right now – is merge social networking functionality with contact management ala Plaxo. They seem to be sticking to anticipating all of your contact management and contact communications needs from a practical standpoint.

ContactHero does cost money. Pricing is pay-as-you-go at $9.99 per month, and they offer a 30-day free trial before committing to their product.

Do you pay for a contact management system right now? If not, what would it take to convince you to pay for one?

-images from ContactHero.com

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In the intervening period, we’ve seen companies such as Plaxo and Facebook seek to evolve themselves into the position of defacto social address books, but even such powerful companies have only offered uneven ‘hacks’ for integration with our email, cellphone and IM contact books.

Apple’s Mobile Me service has attempted to provide some of the ‘glue’ to connect these silos of contact data, but at a great price…and of course tied to the Mac universe. It’s also telling that Gmail still lacks a useful API to it’s Contacts data – perhaps data that should really be a standalone application? This has left an opening for companies such as Soocial…

Founded in Amsterdam, by Stefan Fountain, Soocial provide hooks into existing services and a modicum of interoperability between them. Currently the service enables users to draw contact data from…

• Gmail
• Highrise
• Facebook
• OSX’s Address Book
• A number of mobile handsets

It’s an impressive (though again uneven) list of contact sources, notably support for what appears to be a broad range of handsets,though, some like the Facebook application don’t offer true synchronization or access to contact data within that service.

I can’t help but thinking what’s really needed is a master web-based address book, with a standards-based API that any device or application can draw contact information and synchronise with. Perhaps this is the space that Soocial hopes to occupy – or indeed upcoming services such as CloudContacts.

Soocial’s Fountain has such faith in the utility of his service, that he has generously extended a limited number of invitations to Web Worker Daily’s readership, as part of Soocial’s (currently private) beta trial.

Head on over to http://www.soocial.com/web-worker-daily to pickup your invitation and put Soocial through its paces.

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Enter Konnects. Konnects wants to fill in the gap between LinkedIn and Facebook, providing social tools for a younger professional who may not quite have enough contacts to make LinkedIn really work for them but want to focus on business more than Facebook promotes. Konnects wants to be not only the place where business professionals can find one another but also the place where they can transact business on the site, exchanging all of the information and documentation needed to solidify a working relationship.

Konnects focuses less on email and much more on chat, instant messaging, video conferencing and Twitter integration. The site has the usual social networking features such as Your Network News which is similar to the status updates of you and your contacts on many other networks.

You also get recommended communities on your Konnects home page although I’m not sure why some are being recommended to me. The “Women’s Resources” made sense since I’m a woman. But “Tacoma-Pierce County Chamber”? I live in Alaska. And “Accounting?” I hate accounting.

What Konnects has that LinkedIn doesn’t have is an integration of Communities – not Groups – that are essentially white label networks a la Ning. Maybe I’ll create my own community.

Also on your home page, you are fed videos from your communities but if you don’t belong to a community yet, you get a plain icon that says “Join More Communities. Get More News.” And you can blog.

While Konnects claims to have over 350,000 members so far, my interactions on the site have felt a little lonely even though I am connected to the CEO of Konnects and one of their publicists. I’ve poked around at some of the communities and put out a few invitations to connect (with a free account you are limited to three). I’ve put out a bulletin to my contact list of two. I’ve updated my profile. I’ve tried to connect with people I know who are supposed on Konnects (as per the site culling through my Gmail address book) but never heard from anyone. And I’ve watched the paint dry.

Konnects is still in beta but it is more visible now so perhaps the community will start buzzing. Additional features are for premier users only such as unlimited messages, profile advertising (so you can market yourself to others), and free Internet calls to members. Monthly membership is $14.99 or $89.99 for a year.

With paid membership, you can also view the profiles of the people who have viewed your profile. Despite the creepy aspect of this, it does give you an advantage to see who is curious about you although getting in touch with them after they viewed your profile could also seem pretty creepy.

A nice feature of Konnects is aggregation of your community content. If you join a number of communities, you can actually get an aggregated view of, say, the classifieds from all communities, and you can access all you communities with one login, one password (unlike Ning). Another useful feature is that you can list certain people in your contact list but make others private – a smart way to protect your higher profile contacts.

More features, productivity tools and other third party tools are in the works.

As an avid user of many social networks, I know that especially with professional ones, you get out of them what you put into them so I am reserving judgment for now and will keep plugging away at upping my Konnects connectivity.

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Here are some of my thoughts on rules of online communities:

1. You can’t own a community. A lot of people who start and build communities immediately assume ownership. They get lawyers to craft a Terms of Service that says that they own everything posted within a community. They set the rules in stone and police the community. While I understand why companies want to “protect their assets,” ultimately, online communities can be fickle and rebellious. They do not want to be owned. Trying to turn a community into a commodity is ultimately a recipe for failure.

2. Communities aren’t free. On the flip side, I think people who want to be a part of an online community must be cognizant of the fact that anyone hosting the platform for a community to be built has some kind of interest in seeing that community grow. Some people start a community that they wish existed and want to be in. Other selfless types start online community for the good of the people. (Beware of supposed selfless types). Still others have commercial interests in mind for the community (advertising, sponsorship). As long as the purpose of the community is clear, everyone has a choice if they want to participate or not. Nothing comes for free.

3. Every community needs leadership. I know some people will debate me on this point but I don’t think a community can survive without some person in a leadership role. They don’t have to be “boss,” they don’t have to be “dictator,” however, there is usually one person who initiates a community and is the driving force behind that community. The community leadership could consist of several people, but leading by committee can bog down a community’s growth. At the end of the day, the buck must stop with someone.

4. A community dies if it is all about you. Often a community grows around a single person but that is really more “Cult of Personality” if the community continues to revolve around that person. Many blogs are activated by Cult of Personality. Successful bloggers nurture their comments sections so those who comment get the spotlight as well. Online communities may need a leader but they should not be reliant solely on a single person to survive. When that person goes, what happens to the community?

5. At some point, organic communities need roots. I’m still blown away by the power of the Internet to aggregate clusters of like-minded people. When those people keep coming back to continue the conversation from organic seeds, that is phenomenal. However, at some point, structure needs to be put into place to make sure the community is scalable if growing the community is desirable. Without some kind of structure, a community eventually implodes.

6. Community building is not all about the tools. But the right tools do help. These days, the right community building tools seem to be social networking features (friends), blogs or microblogging features, and even SMS features so the community conversation gets carried onto your mobile device. Bells and whistles don’t make an online community, but as people get used to using new networking and communications, they’ll come to expect them in the platform where they choose to start a community

But enough of rules. Here are some of the tools I use every day or that I’m trying out to build community online for my work.

1. Ning.com – I love the ease with which I can build what I call “private-label” social networks. NIng groups seem richer than Facebook or MySpace groups. They have a central group page but they provide blogging and social networking tools for each member of the group so they can build their own presence and brand. I’ve recently started groups as diverse as Survivors of Carbon Monoxide Poisoning (SoCaMP), Alaska Women in Business and Athena Isle Writers (who meet in Second Life.)

2. Facebook Groups – I’m still on the fence about Facebook Groups. They seem less “participatory,” and I find I have much more success using Facebook Events to reach my groups. Still, I’m checking them out, getting a feel for them. By contrast, I’m not using MySpace Groups at all. I initially found them to be too spammy so have avoided them ever since.

3. Plaxo Groups - I’m also on the fence about Plaxo Groups but nothing ventured, nothing gained as they say. Like Facebook, I’m not finding that people are very active in their Plaxo Groups, but for more professional groups, Plaxo could work out.

4. LinkedIn Groups – I’ve just created a new group – Athena Isle Women – to help women succeed in Second Life. It is still pending approval, but I’m thinking this may trump Plaxo Groups for best forum and tools for a women’s professional online networking group.

5. Second Life - There are many limitations to the Second Life “Groups,” namely that you can only belong to 25 – including the ones you join and the ones you create and the way groups are configured is not conducive to communications between members unless those members are online (using Group IM). Still, Second Life can’t be beat for virtual face-to-face meetings of community members. There is something so much more immediate and “real” when you are in a virtual space with other people’s avatars than when you are IMing or posting to a message board. No replacement for in-the-flesh meet ups, but sometimes the next best thing.

Almost every social networking style site gives you the ability to create a group. Many are very niche so instead of being for “professionals” as LinkedIn would be or for “the general public” as Facebook might be, they are much more targeted. I belong to some of these more niche sites as a member such as Maya’s Mom for mothers to WorkitMom for working women who happen to be moms. But I haven’t yet created groups on these sites even though the community building tools exist.

Bottom line: Online community building is about the people first, the shared interests or experiences next, and the tools are the means of bringing people together in new ways.

What tools are you using to build online communities?

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Last week, your Amazon profile didn’t know who your connections were on Plaxo Pulse, your career history on LinkedIn or that you were using Twitter to talk about how much your day job sucked. Now it can – or will, if online social networks applications get on the Google bandwagon and – fortunately – you give your active permission.

Google’s lead programmer, Brad Fitzpatrick, creator of LiveJournal and OpenID, described the Google Open Social API in a post on the Google site.

Of course Google – with its datacenters of information has the most to gain and a strong interest in making its advertising channels to you even more personal and relevant. But it doesn’t control this new standard, it will just do what it does best – find the pages that adopt the new API, filter and sort them.

Already, Plaxo.com has adopted the new web standard to give its users automatically a more unified public profile – just mark your blogs with a bit of code (XFN and FOAF markup – for example, changing a link on one of your sites linking to another from <a mce_thref=”http://kevinmarks.com” >me</a> to <a mce_thref=”http://kevinmarks.com” rel=”me” >me</a>, in a way very similar to how Technorati tags have been used for years.) The Social Graph API connects with on Google’s OpenSocial APIs released in November for running small applications on a host of participating social networks.”We do see the Google Social Graph API as a key building block for the open social web,” said John McCrea, VP for Marketing at Plaxo. “With its arrival (alongside OpenID, Oauth, microformats), almost all the key enablers are in place.”

“One of the key aspects of Pulse is the ability to aggregate feeds from all the places you are creating content. Before this new API, that required a user to manually input their username for each of the different services they use. Now, if they are publicly asserting linkages (such as between their twitter profile and their blog, and so on), we can use the API to discover all the placing they are publicly sharing content, and present them in a list. With a few clicks, the user can choose which ones to include for sharing inside Pulse and on their new public profile page,” McCrea added.

While Plaxo is the only major online networking site to announce support so far, others are expected to follow with several prominent social networking bloggers and programmers enthusiastically supporting the new programming standard.

While you’re still going to have to manually define who you are and who you know on the web (except at Plaxo’s Pulse), expect to see both large social network players and small startups getting behind the Google-proposed standard: “By itself, it does not dramatically change the direction of the web. But together with a few other key building blocks, it lays the foundation for the next phase of the web. 2008 is going to be a year of enormous change, as it becomes possible to socially-enable any website, application, or device,” McCrea predicted.

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We’ve told you before about the pluses of having an online persona.  I’m sure many of you want to have online personas, but the time involved might be too daunting.  For example, who has time to keep Facebook, MySpace, Plaxo, and Twitter up to date; and have any time to actually get project work done?  To keep these services relevant to your professional life, they must be kept up to date.  This is where data portability comes in to the equation.

Practically, what does data portability do?

The short answer is that having data portability will enable web workers to manage their online identities across multiple services much more easily.  Imagine being able to:

• export your friends contact data out of MySpace and import them into Facebook.
• If you get a new phone number, being able to update it one place and having that change transfer to multiple online services such as Plaxo, MySpace, and WordPress.
• Easily migrate your blog from WordPress to MoveableType
• Update your status once, rather than in Facebook, Twitter, Jaiku, and others.

Great, but just one thing…

This might raise a red flag for those of us who use the web for earning a living and keeping up to date with our social circles.  That is the question of privacy.  Perhaps we don’t want our business contact knowing which bar we were at last night with our friends.  Just ask the small town mayor who is in hot water because of questionable pictures on MySpace or the intern who lost his job because he played hookie from work.

The DataPortability Group is addressing this issue of privacy.  A likely workaround is creating groups that will allow you to segregate which information flows to which segment of your contacts and applications.  This way, you can classify contacts into ‘friends’ and ‘business contacts’ and ensure information and updates flow to the correct segment of your contact group.

Whose data is it anyways?

The problem data portability aims to solve is this segmentation of the web, also known as the ‘walled garden‘.  Web users are revolting to the idea of the walled garden even though when they sign up for these services, the user agreement clearly states that your data is essentially the service provider’s property.  That is, when you upload your photos on Facebook, your image is data about you that happens now to belong to Facebook.  So unfortunately, if you get fed up with Facebook and decide to move to MySpace, unless you are willing to spend a lot of time extracting photos and contact details out one by one, you’re bound to lose loads of personal data.

Rest assured, the Data Portability Group all about fixing this issue.  In the meantime, we caution you to beware of the rights you’re signing over when you submit your personal data to the latest Web 2.0 wonder-site!

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