In their book “The 22 Immutable Laws of Marketing,” Al Ries and Jack Trout talk about the “Law of the Category,” which is that “if you can’t be the first in a category, set up a new category you can be first in.” I’m coming … Read More »
Collaboration
A friend of mine told me today that he just can’t work from home. He simply cannot do it. This guy enjoys his work, he likes his team, he’s great at what he does, and he feels a sense of responsibility to his employer. It made … Read More »
