Our online presence defines much of our identity both personally and professionally, especially for web workers. But how much of your online identity is controlled by someone else? The Indie Web movement is primarily about ownership and control over your identity. Read More »
Collaboration
Until now, many of us have seen the question of branding as two-dimensional: we have a personal brand, or a business brand. But is that all there is? Would it be possible, for example, for us to use personal brands to enhance the business brand? Read More »
Just as astute people-researchers may be viewing your social network activity to get an idea of your true personality, they may also see the Twitter @ replies you’ve received as the clearest indication of what your clients or colleagues think of your work. Read More »
A recent Fast Company article highlighted the issues surrounding the language BP has developed in response to its oil spill in the Gulf of Mexico. That article begs the question: how is your personal brand impacted by the words you use to respond to negative feedback? Read More »
If we put all the rhetoric of elevator pitches, unique selling propositions, authenticity, standing out from the crowd and personal branding together, mix it up and boil it down, this is what it comes to: What makes your approach different from anyone else’s? Read More »
You may have noticed that WebWorkerDaily now publishes many of its authors’ tweets beside their articles. The syndication of tweets like this is becoming more common as everyone from fitness instructors to real estate agents seeks to take advantage of social media’s personal branding possibilities. Read More »
In the “old” days, if something wasn’t going well for us, we’d share our difficulties with our friends and family. Today, with the advent of blogs, Facebook, Twitter and other social tools, we can broadcast our lives to the world. And the world talks back. Read More »
Using storytelling techniques to help communicate your personal brand can make for clearer, more consistent, more compelling branding efforts. In this final part of the series, let’s look at the storyteller’s other tools — narrative and description — and see how they fit into the picture. Read More »
In my last post, we tossed around the idea that storytelling techniques might be applicable to personal branding, and we looked at one — characterization — that’s obviously key to a personal brand. This time, we’re talking plot. Read More »
The catch cry of personal branding experts is “authenticity!” But sometimes it can be hard to know how much information is too much — when authenticity gets a little too true-to-life — in your personal branding efforts. Read More »
Making the choice between promoting your business using your own name or that of a company is a very personal decision that sometimes takes a lot of consideration. The most common option is to brand yourself under a company, which works well… Read More »
I saw Mel Gibson on a talk show last night. The host asked him about his “Three E” approach to movie making. He responded that there are three things he tries to achieve with his movies: first entertain, then educate, and then, if possible, elevate. Read More »
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