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	<title>GigaOM &#187; Collaboration</title>
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		<title>GigaOM &#187; Collaboration</title>
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		<title>5 ways to keep your rockstar employees happy</title>
		<link>http://gigaom.com/collaboration/5-ways-to-keep-your-rockstar-employees-happy/</link>
		<comments>http://gigaom.com/collaboration/5-ways-to-keep-your-rockstar-employees-happy/#comments</comments>
		<pubDate>Sat, 15 Oct 2011 16:00:06 +0000</pubDate>
		<dc:creator>Daniel Debow, Rypple </dc:creator>
				<category><![CDATA[Daniel Debow]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Office]]></category>
		<category><![CDATA[Rypple]]></category>
		<category><![CDATA[workplace]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=419481</guid>
		<description><![CDATA[Salary and benefits aren’t enough to guarantee that your best and brightest creatives will remain engaged. Rypple’s Daniel Debow presents some best practices about what does motivate your top employees and how you can keep them from going to the competition.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=419481&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2011/10/946302099_ac888c2d2c_z.jpeg"><img title="Rock on" src="http://gigaom2.files.wordpress.com/2011/10/946302099_ac888c2d2c_z.jpeg?w=300&h=200" alt="Rock on " width="300" height="200" class="alignright size-medium wp-image-419522"></a>The Googleplex, Google’s corporate headquarters in Mountain View California, is legendary for its perks. Employees have access to unlimited free meals, haircuts, dry cleaning, massages, and even onsite medical care.</p>
<p>Yet earlier this year, when Google <a href="http://www.nytimes.com/2011/03/13/business/13hire.html%3F_r=3%26scp=2%26sq=google%26st=cse">interviewed its employees</a> about what they valued most at work, none of these extravagant benefits made the top of the list. Neither did salary. Instead, employees cited access to “even-keeled bosses who made time for one-on-one meetings, who helped people puzzle through problems by asking questions, not dictating answers, and who took an interest in employees’ lives and careers.”</p>
<p>Tangibles like salary and benefits aren’t enough to guarantee that your best and brightest creatives will remain engaged. Indeed, a recent landmark study by Arnold Worldwide of 3,000 employees and 500 executive leaders across a range of communication and advertising firms found that <a href="http://www.aaaa.org/events/video/Pages/030811_bennett.aspx">30 percent of the advertising workforce say they’ll be gone from their job</a> within 12 months.</p>
<p>Take Jill, an outstanding, experienced copy editor whom Agency X recently recruited at considerable expense from one of its chief rivals. Despite her outward success, she’s unsure how she’s performing, where she stands in the company, and how she fits into the overall goals of the agency. Her pay is great, she loves the Friday office happy hour, but over time, she finds herself feeling demotivated by the lack of communication, and checks out.</p>
<p>The loss of star performers like Jill doesn’t just leave a talent vacuum to fill; it also leaves a gaping hole in the bottom line. Indeed, a recent article in the <em>Wall Street Journal</em> calculated that <a href="mailto://http://online.wsj.com/article/SB10001424052748704113504575264432377146698.html">it typically costs a company about half a position’s annual salary</a> to recruit for that job ¾ and several times that if the position requires rare skills.</p>
<p>So how can your company keep its stars engaged? It comes down to creating a culture of communication — one in which employees know where the organization is headed, how they fit into these plans, and what’s expected of them. Here are a few key strategies your agency can employ to make this happen.</p>
<h2><strong>1. Create a culture of education</strong></h2>
<p>The <a href="http://www.aaaa.org/events/video/Pages/030811_bennett.aspx">average Starbucks barista gets more training in a year</a> than the average employee in a communications company, according to the Arnold Worldwide study.</p>
<p>For employees, the single most important motivational factor was the ability to learn. Yet the study found a huge disconnect when it comes to perceptions about company training. While 90 percent of employees say they learn by figuring things out on their own, only 25 percent of executives think that employees learn independently.</p>
<p>To keep employees motivated, agencies need to build a culture of learning, where employees leave more enriched at the end of each day.</p>
<h2><strong>2. Provide regular, consistent feedback</strong></h2>
<p>Employee feedback is a critical part of the education process, and shouldn’t just be relegated to the annual review. To be effective, feedback needs to be specific and actionable. But that’s not always how it works.</p>
<p>In a <a href="http://www.leadershipiq.com/news-and-research/managers-are-ignoring-their-employees">study by Leadership IQ</a>, 53 percent of employees said that when their boss praises excellent performance, the feedback does not provide enough useful information to help them repeat it. And 65 percent responded that when their boss criticizes poor performance, it doesn’t provide enough useful information to help them correct the issue.</p>
<p>Feedback, both positive and constructive, is most effective when given right away. Negative feedback given a month after the fact can lead to a passive-aggressive environment in which an employee feels powerless to act on the advice.</p>
<p>Think of it this way: no one wants to go a full day knowing their price tag was hanging from the back of their shirt, or the remnants of the salad they had for lunch were still stuck in their teeth. If an employee does something well, that activity should be encouraged. And if there’s room for improvement, they should be given the opportunity to learn for their next task.</p>
<h2><strong>3. Set time aside for weekly 1:1 meetings</strong></h2>
<p>At first, most employees and managers will cringe at the idea of yet another meeting. But instituting <a href="http://rypple.com/blog/2011/08/bored-people-quit-how-to-engage-your-people-11/">weekly 1:1 meetings</a> can be the most important step you take to retaining your top performers.</p>
<p>In its quest to <a href="http://venturebeat.com/2011/09/20/people-analytics-google-hr/?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed%3A+Venturebeat+%28VentureBeat%29">build a better boss</a>, Google discovered that its worst managers weren’t consistent in their 1:1 meetings; some focused on meeting with people who were underperforming, while others met primarily with the top performers.</p>
<p>Consequently, Google implemented the best practice of 1:1 meetings with <strong>all </strong>team members.</p>
<p>These meetings can cover anything and everything from upcoming projects to the latest client news. With each week, discussions about goals, feedback, and concerns become a lot more natural unlike the awkward, starchy conversations during annual reviews. Over time, it becomes easier for both sides to raise potential problems and deal with them early on, before they fester into something destructive.</p>
<h2><strong>4. Manage the grunt work properly</strong></h2>
<p>Not every project is going to be awesome. That’s just the way business works. And chances are your employees understand this.</p>
<p>However, managers need to handle such projects responsibly and that means a few things. Boring projects should always be balanced with more stimulating work. Employees should always be told how any grunt works fits into the overall needs of the company (“If we do a good job on x, we’re hoping the client will give us their cool launch next year”). And specific parameters should always be set for the boring stuff ¾ meaning employees should always see light at the end of the tunnel.</p>
<h2><strong>5. Publicly acknowledge good work</strong></h2>
<p>All too often, managers see motivation in terms of financial compensation, but money is far from the only way to effectively reward talented employees. A 2009 survey by <em>McKinsey Quarterly</em> <a href="http://www.mckinseyquarterly.com/Motivating_people_Getting_beyond_money_2460">asked which incentives were the most effective</a> in motivating employees. The top two responses were: “Praise and commendation from immediate manager” (67 percent), and “Attention from leaders” (62 percent).</p>
<p>Praise and commendation go a long way in making employees feel noticed and valued. And the impact of a pat on the back is multiplied when it’s done publicly. Through public commendations, employees not only feel the support and respect of their manager, but the entire organization as well (including top-level executives). Creating a framework for “social recognition” will encourage a culture of appreciation throughout your firm.</p>
<p>Keeping your rockstar employees on board has always been important, and don’t think that economic uncertainty will keep your employees around. Your company has worked hard to recruit some bright people and great talent; make sure an opaque work environment doesn’t drive them into the arms of your competition.</p>
<p><em>Learn more about how to keep remote workers happy and your team collaborating at <a href="http://event.gigaom.com/network?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=419481+5-ways-to-keep-your-rockstar-employees-happy&amp;utm_content=gigaguest">GigaOM’s Net:Work event</a> on December 8, 2011.</em></p>
<p><em>Daniel Debow is co-founder and co-CEO of <a title="Rypple" href="http://rypple.com">Rypple</a>, a social performance management platform.</em></p>
<p><em><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/">Image courtesy of</a> Flickr user <a href="http://www.flickr.com/photos/esparta/">Esparta</a>. </em></p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=419481+5-ways-to-keep-your-rockstar-employees-happy&utm_content=gigaguest">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/04/supporting-startup-growth-with-the-new-recruiting-ecosystem/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=419481+5-ways-to-keep-your-rockstar-employees-happy&utm_content=gigaguest">Startup growth and the new recruiting&nbsp;ecosystem</a></li><li><a href="http://pro.gigaom.com/2012/02/practical-business-content-collaboration-personal-tools-show-the-way/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=419481+5-ways-to-keep-your-rockstar-employees-happy&utm_content=gigaguest">Personal tools lead to practical&nbsp;business</a></li><li><a href="http://pro.gigaom.com/2012/01/newnet-q4-platform-mania-and-social-commerce-shakeout/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=419481+5-ways-to-keep-your-rockstar-employees-happy&utm_content=gigaguest">NewNet Q4: Platform mania and social commerce&nbsp;shakeout</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=419481&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>110</slash:comments>
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		<title>Coworking spaces get creative to raise awareness</title>
		<link>http://gigaom.com/collaboration/coworking-spaces-get-creative-to-raise-awareness/</link>
		<comments>http://gigaom.com/collaboration/coworking-spaces-get-creative-to-raise-awareness/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 19:00:08 +0000</pubDate>
		<dc:creator>Jessica Stillman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Coworking]]></category>
		<category><![CDATA[Creative Density]]></category>
		<category><![CDATA[Launchpad Creatives]]></category>
		<category><![CDATA[Net:Work 2011]]></category>
		<category><![CDATA[Office]]></category>
		<category><![CDATA[Small Business Administration]]></category>
		<category><![CDATA[workspace]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=396330</guid>
		<description><![CDATA[Coworking is a well-established trend in some areas, yet as coworking spaces expand into new cities, the owners need to educate people about the benefits and engage in some creative marketing to lure entrepreneurs in.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=396330&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://gigaom.com/collaboration/coworking-spaces-get-creative-to-raise-awareness/5437766964_1d31860543_m/" rel="attachment wp-att-396349"><img title="coworking raising awareness" src="http://gigaom2.files.wordpress.com/2011/08/5437766964_1d31860543_m.jpg?w=604" alt=""   class="alignright size-full wp-image-396349"></a>Here at WebWorkerDaily <a href="http://gigaom.com/collaboration/coming-soon-to-coworking-spaces-fewer-tattoos-more-suits/">coworking is a well established trend</a> we’ve covered in many <a href="http://gigaom.com/collaboration/coworking-spaces-an-economic-development-strategy/">different ways</a>. And certainly, if you travel to Berlin, San Francisco or any other buzzing city with plenty of young, entrepreneurial residents, you’ll find no shortage of supporters of the concept. But has the idea really taken root as firmly as certain coast-dwellers believe?</p>
<p>As I’ve interviewed owners of newly established co-working spaces recently, the answer appears to be: not really. Craig Baute, who opened <a href="http://densitycoworking.com/">Creative Density</a> in Denver just a few months ago, for example, told us that for his fledgling space, “awareness is the biggest problem.”</p>
<p>Several coworking spaces already exist in Denver and while some of them might be skeptical of the new competition, Baute insisted that it’s ignorance — not each other — that they should be worried about. “Coworking spaces in cities can work together because they’re not in competition with each other. The biggest competition is concept awareness,” he said.</p>
<p>And if you think Baute has it bad when it comes to getting the word out in Denver, spare a thought for Noelle Stary, co-founder of <a href="http://www.launchpad-creatives.com/">Launchpad Creatives</a> in suburban New Jersey. She recently visited an event put on by her local Small Business Administration and spoke to the group’s president after the event. Here’s what happened:</p>
<blockquote><p>I’m talking to him about, hey, we’re big believers in what entrepreneurs are doing, and we start talking about coworking spaces, and the president of the Small Business Administration is like, I have no idea what you’re talking about. I have never even heard of the word.</p></blockquote>
<p>“Clearly coworking is very big in London. It’s really big in New York,” says Stary, but you mention “co-working spaces in New Jersey and people in suburbia are like, what is this? I don’t get it.”</p>
<h2>All for one and one for all</h2>
<p>So what are these newly founded spaces doing to raise their profile. Both Baute and Stary are banding together with other local spaces to pool their powers and attract attention. Before moving to Denver, Baute was involved in the coworking movement in Toronto where, as he says:</p>
<blockquote><p>We were planning a coworking week where all of our members could move between the spaces — we thought that might get some media attention — then also banding together to create a Toronto coworking pass where you can just buy a ten-day punch card and go to all the other spaces.</p></blockquote>
<p>Now he hopes to bring something similar to Colorado. And Stary has similar plans in the works for New Jersey’s coworking spaces, including a regional coworking alliance to raise awareness. “We’re actually going to try and set up a coworking visa that you could purchase from the coworking alliance,” she explained. With the visa, members could use their choice of spaces within a 40-mile radius.</p>
<h2>Matchmaking for entrepreneurs</h2>
<p>Stary and her business partner Eric Duchin have also come up with another creative way to raise the profile of the movement — they’re offering to match entrepreneurs who use their space with a local college student willing to serve as an eager intern. It’s a win for everyone involved, explained Stary, as harried entrepreneurs get some extra help (and a place to work with the intern that isn’t their living room), young people get a hands-on learning opportunity and coworking gets some new converts. “We’ve gotten a huge response,” Stary told us.</p>
<p>They’re even thinking of scaling up the service by offering to pair entrepreneurs and interns at other coworking spaces through the wonders of technology. Stary explains: “It basically would be almost like a Match.com. Here are the interns. Here are the entrepreneurs. You pick who you want and you can set that up through the different types of coworking spaces.”</p>
<p><em>Coworking is one form of the changing concept of the “office” from an 8-to-5 day at corporate HQ to a more fluid and dynamic workspace. We’ll discuss this in-depth at our upcoming event <a href="http://event.gigaom.com/network/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=396330+coworking-spaces-get-creative-to-raise-awareness&amp;utm_content=jessicastillman">Net:Work on December 8</a>.</em></p>
<p><em>Image courtesy of Flickr user <a href="http://www.flickr.com/photos/streamishmc/5437766964/">{Guerrilla Futures | Jason Tester}</a>, <a href="http://creativecommons.org/licenses/by-nd/2.0/deed.en">CC 2.0</a>.</em></p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=396330+coworking-spaces-get-creative-to-raise-awareness&utm_content=jessicastillman">Sign up for a free trial</a>.</p><ul><li><a href="?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=396330+coworking-spaces-get-creative-to-raise-awareness&utm_content=jessicastillman"></a></li><li><a href="http://pro.gigaom.com/2011/08/building-a-better-paywall-strategies-for-monetizing-news-content/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=396330+coworking-spaces-get-creative-to-raise-awareness&utm_content=jessicastillman">Building a better paywall: strategies for monetizing news&nbsp;content</a></li><li><a href="http://pro.gigaom.com/2011/08/flash-analysis-steve-jobs/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=396330+coworking-spaces-get-creative-to-raise-awareness&utm_content=jessicastillman">Flash analysis: Steve&nbsp;Jobs</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=396330&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">Working Alone</media:title>
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			<media:title type="html">coworking raising awareness</media:title>
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		<title>Architecture critic: Redesign work, not just work spaces</title>
		<link>http://gigaom.com/collaboration/architecture-critic-redesign-work-not-just-work-spaces/</link>
		<comments>http://gigaom.com/collaboration/architecture-critic-redesign-work-not-just-work-spaces/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 21:04:57 +0000</pubDate>
		<dc:creator>Jessica Stillman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[futture of work]]></category>
		<category><![CDATA[Office]]></category>
		<category><![CDATA[Office design]]></category>
		<category><![CDATA[remote work]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=385704</guid>
		<description><![CDATA[There’s plenty wrong with the traditional office full of cubes, including terrible lighting, collaboration-killing isolation, an abundance of soul-crushing beige . But is the solution to slap some paint on the walls, cart in a couple of plants and reconfigure layouts to be more social?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=385704&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://gigaom.com/collaboration/architecture-critic-redesign-work-not-just-work-spaces/521083416_f473b2370f_m-2/" rel="attachment wp-att-385710"><img  title="workspace design" src="http://gigaom2.files.wordpress.com/2011/07/521083416_f473b2370f_m.jpg?w=604" alt=""   class="alignright size-full wp-image-385710" /></a>There’s plenty wrong with the traditional office full of cubes. Terrible lighting, collaboration-killing isolation, an abundance of soul-crushing beige, all of these features can rightly be faulted when discussing the failures of our work spaces. But is the solution to slap some paint on the walls, cart in a couple of plants and reconfigure layouts to be more social?</p>
<p>In a highly thought-provoking plea to rethink (again) our approach to design at work, New York Times architecture and design writer Allison Arieff uses that newspaper’s Opinionator blog as a forum to <a href="http://opinionator.blogs.nytimes.com/2011/07/18/beyond-the-cubicle/">dig deeply into exactly how we should be re-conceptualizing work spaces</a>. In her post, Arieff draws a parallel between those who suggest cosmetic solutions to environmental problems and those whose approach to redesigning our offices only goes skin deep:</p>
<blockquote><p>In the same way that bamboo floors, hybrid SUVs and eco-couture haven’t done much to curb carbon emissions, designing (and buying) more stuff for offices, no matter how sleek or sustainable it is, likely won’t help reset the culture of work.</p></blockquote>
<p>Rather than add oriental rugs and comfier chairs to our offices, Arieff suggests we consider redesigning not just the spaces where we work but the whole concept of work itself. There are more fundamental problems to solve than the aesthetic, she contends:</p>
<blockquote><p>I’m willing to bet that almost any office worker would happily swap Webcam lighting that won’t make you look, when you’re on Skype, like you’ve “been out partying all night” (as Steelcase’s head of design explained in Fast Company), for solutions to more pressing work issues like, I don’t know, burnout or fear of losing health coverage.</p></blockquote>
<p>So what sort of wholesale redesign of our fundamental conceptions of work does she have in mind? Arieff runs through a slew of design professionals who are wrestling with this knotty problem and coming up with everything from “a co-op babysitting arrangement among working parents in the respective workplace to cover for one another throughout the day” to community-building events at co-working spaces.</p>
<p>The post is lengthy, full of questions guaranteed to get you thinking (Examples: What careers are viable and how should we train people for them? Might companies and their employees be able to re-envision what loyalty looks like in an era where the average <a href="http://www.bls.gov/news.release/pdf/nlsoy.pdf">time spent in a job</a> is hovering in the range of one to four years?) and is <a href="http://opinionator.blogs.nytimes.com/2011/07/18/beyond-the-cubicle/">well worth a read in full</a>.</p>
<p><em>Is redesigning our office spaces just moving around deck chairs on the Titanic?</em></p>
<p><em><a href="http://www.flickr.com/photos/ste3ve/521083416/">Image</a> <a href="http://creativecommons.org/licenses/by-sa/2.0/deed.en">courtesy</a> of Flickr use <a href="http://www.flickr.com/photos/ste3ve/">Ste3ve</a></em></p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=385704+architecture-critic-redesign-work-not-just-work-spaces&utm_content=jessicastillman">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/02/the-future-of-work-platforms-an-overview/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=385704+architecture-critic-redesign-work-not-just-work-spaces&utm_content=jessicastillman">The Future of Work Platforms: An&nbsp;Overview</a></li><li><a href="http://pro.gigaom.com/2011/05/strategic-implications-of-the-microsoftskype-deal/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=385704+architecture-critic-redesign-work-not-just-work-spaces&utm_content=jessicastillman">Strategic Implications of the Microsoft/Skype&nbsp;Deal</a></li><li><a href="http://pro.gigaom.com/2011/03/the-future-of-workplaces/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=385704+architecture-critic-redesign-work-not-just-work-spaces&utm_content=jessicastillman">The Future of&nbsp;Workplaces</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=385704&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Back to the (Office of the) Future</title>
		<link>http://gigaom.com/collaboration/back-to-the-office-of-the-future/</link>
		<comments>http://gigaom.com/collaboration/back-to-the-office-of-the-future/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 20:01:45 +0000</pubDate>
		<dc:creator>Andy McLoughlin</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Future Of Work]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Office]]></category>
		<category><![CDATA[paperless office]]></category>
		<category><![CDATA[Virtual Assistant]]></category>
		<category><![CDATA[word processing]]></category>

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		<description><![CDATA[Over the years, there have been numerous articles musing on what the office of the future would look like, but how have those predictions matched up to reality today? Let's look at a <em>BusinessWeek</em> article from 1975 and an Apple video made in 1987.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=324492&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2011/03/touchscreen.jpg"><img  title="touchscreen" src="http://gigaom2.files.wordpress.com/2011/03/touchscreen.jpg?w=300&h=225" alt="" width="300" height="225" class="alignright size-medium wp-image-324900" /></a>Over the years, there have been numerous articles musing on what the office of the future would look like, but how have those past predictions matched up to reality today?</p>
<p>Back in 1975, <em>BusinessWeek</em> published <a href="http://www.businessweek.com/technology/content/may2008/tc20080526_547942.htm" target="_blank">“an in-depth analysis of how word processing will reshape the corporate office.”</a> In  the article, industry experts were divided over whether they would be able “to call up documents” from their files on-screen and connect electronic terminals to each other or if this vision of the future was, in fact, “scare talk.” One of the biggest concerns raised was how word processing would change the traditional secretary-executive relationship.</p>
<p>I think it’s safe to say  that the predictions in the article put forward by George E. Pake , then head of Xerox  Corp.’s Palo Alto Research Center, were largely correct. According to Pake, in 1995, there would be a TV-display terminal with a keyboard sitting at  his desk and he’d be “able to call up documents from my files on  the screen, or by pressing a button &#8230; I can get my mail or any  messages. I don&#8217;t know how much hard copy [printed paper] I&#8217;ll want in  this world.&#8221;</p>
<p>I have it on good authority from Jonathan Howell, Huddle’s CTO, that in the 1990s, everything was networked, all internal communication was done via email on a mainframe and desktop printers (with &#8220;desktop&#8221; referring to ubiquity rather than size) were commonplace. However, Jonathan was working for IBM in the 90s; what was it like for the rest of the workforce? You could indeed access your files with a click of a button on your computer. Networked desktop PCs  were becoming increasingly widespread in offices worldwide, and in August  1995, Microsoft launched its much-anticipated Windows 95. The World Wide  Web started to take shape, and Yahoo became one of the largest  directories for web content. In short, advances in technology during the  1990s resulted in the “revolution in the office” that Pake predicted. <a href="http://money.cnn.com/magazines/moneymag/moneymag_archive/1990/10/01/86115/index.htm">Laptop computers were also becoming hot sellers</a>, so the idea of a mobile workforce, while still a long way off, was starting to develop.</p>
<p>However, Pake’s vision of a world without &#8220;hard copy&#8221; remains a fantasy. In  spite of the increasing popularity of email and the web, the rise of  devices such as the iPad and enterprise content management tools, such  as <a href="http://www.huddle.com/" target="_blank">Huddle</a> and  SharePoint, the paperless office is still out of reach. The desktop printers that became a familiar sight in the office in  the &#8217;90s continue to be the worker’s trusty companion. According to the <a href="http://www.worldwildlife.org/who/green-headquarters/green-tips.html" target="_blank">WWF, the average U.S. office</a> worker goes through 10,000 sheets of copy paper per year. People still  want to have physical documentation. Whether it&#8217;s business records,  receipts or utility bills, people continue to feel they need to  store paperwork in a safe, physical place for future reference. To drive  widespread adoption of new technologies, a cultural shift and change in  habits needs to take place. Just as the introduction of word  processing and automation to the 1990s office changed the traditional  secretary-executive relationship (or “office wife” bond), enterprise  content management and collaboration technologies are <a href="http://gigaom.com/collaboration/from-communication-to-collaboration-how-web-based-tools-are-leveling-the-enterprise-playing-field/" target="_blank">disrupting the way people work today</a>. Transforming working practices takes time.</p>
<p>In 1987, little more than 10 years after <em>BusinessWeek</em>’s predictions article was published, <a href="http://www.youtube.com/watch?v=hb4AzF6wEoc&amp;feature=related" target="_blank">Apple Computer created a video</a> envisioning how people would use technology to work in the 21st century:</p>
<span style="text-align:center; display: block;"><a href="http://gigaom.com/collaboration/back-to-the-office-of-the-future/"><img src="http://img.youtube.com/vi/hb4AzF6wEoc/2.jpg" alt="" /></a></span>
<p>The touchscreen &#8220;Knowledge Navigator&#8221; tablet device shown in the video could easily pass for an early prototype of  Apple’s iPad, while the University Research Network accessed for  information on deforestation in the Amazon rainforest looks suspiciously  like the web. We are now accustomed to seeing touchscreen  devices &#8212; according to market research firm iSuppli, worldwide production  of  touchscreen modules for use in computers is set to hit <a href="http://www.isuppli.com/Display-Materials-and-Systems/News/Pages/Software-Vendors-Help-Drive-Touch-Screen-Revolution.aspx" target="_blank">117.9 million units in 2014</a> &#8212;  but in 1987, mainstream adoption of such devices was still years away.</p>
<p>Another application shown is video conferencing: The professor is seen happily conversing with his colleague  on-screen. Now, of course, video conferencing is part of most workers’  everyday lives, whether they are based at home or in an office: another hit for Apple’s vision of the future. While I doubt avatars with bow ties fielding calls  and managing diaries will take off (unless <a href="http://en.wikipedia.org/wiki/Office_Assistant">Clippy</a> 2.0 is overdue?),  but virtual customer service assistants are now a familiar sight: <a href="http://www.alaskaair.com/as/www2/Help/Site/askJenn.asp" target="_blank">Jenn at Alaska Airlines</a> and <a href="http://asklucy.creativevirtual.com/O2/bot.htm?isJSEnabled=1%5d" target="_blank">Lucy at O2</a>, for example. It may be a while  before <a href="http://www.theinquirer.net/inquirer/news/2036314/google-adds-speech-recognition-chrome-beta" target="_blank">speech recognition is as seamless</a> as that shown in the video; it is still a familiar (albeit often frustrating)  technology.</p>
<p>The  paperless office and a diary-managing avatar may not be a reality just yet, but many of the predictions made decades ago aren’t too far off the mark. However, there were some visions of the office of the future that just  didn’t come to fruition, such as the short-lived <a href="http://channel9.msdn.com/Series/History/The-History-of-Microsoft-1993" target="_blank">Microsoft at Work</a> (MAW). On June 9, 1993, Bill Gates launched MAW, which was supposed to connect common business machinery, like fax machines and photocopiers, with a communications protocol allowing control and status information to be shared with computers running Windows. It never got off the ground, and by 1995, it had disappeared from view.</p>
<p><em>Andy McLoughlin, co-founder and EVP Strategy at <a href="http://www.huddle.com/">Huddle</a>, can be reached on Twitter <a href="http://twitter.com/bandrew">@Bandrew</a>.</em></p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=324492+back-to-the-office-of-the-future&utm_content=gigaguest">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/02/the-future-of-work-platforms-an-overview/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=324492+back-to-the-office-of-the-future&utm_content=gigaguest">The Future of Work Platforms: An&nbsp;Overview</a></li><li><a href="http://pro.gigaom.com/2011/03/putting-big-data-to-work-opportunities-for-enterprises/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=324492+back-to-the-office-of-the-future&utm_content=gigaguest">Putting Big Data to Work: Opportunities for&nbsp;Enterprises</a></li><li><a href="http://pro.gigaom.com/2011/03/the-battle-for-unified-communications-heats-up/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=324492+back-to-the-office-of-the-future&utm_content=gigaguest">The Battle for Unified Communications Heats&nbsp;Up</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=324492&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>8</slash:comments>
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		<title>Is Your Space Making You More or Less Productive?</title>
		<link>http://gigaom.com/collaboration/is-your-space-making-you-more-or-less-productive/</link>
		<comments>http://gigaom.com/collaboration/is-your-space-making-you-more-or-less-productive/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 16:00:22 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[productivity]]></category>
		<category><![CDATA[home]]></category>
		<category><![CDATA[Office]]></category>
		<category><![CDATA[space]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=162448</guid>
		<description><![CDATA[This week is World Space Week. While I'm not sure an article aimed at web working astronauts would have that big an audience, taking a look at an alternate meaning of the word "space" might. Your workspace isn't the final frontier, but it's important for productivity.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=162448&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>This week is World Space Week. While I’m not sure an article aimed at web working astronauts would have that big an audience, taking a look at an alternate meaning of the word “space” might. Your workspace is hardly the final frontier, but it’s definitely an area that could use some attention when it comes to your productivity.</p>
<p><img title="d-office" src="http://gigaom2.files.wordpress.com/2010/10/d-office.jpg?w=604&h=451" alt="" width="604" height="451" class="aligncenter size-full wp-image-162462">My corner office (so called because it’s literally occupying the corner of my living room) is consistently a tangle of wires, gadgets and gear, but that’s about the only consistent thing about it. It’s also always a work-in-progress, with things constantly being moved around and re-arranged in an attempt to find the configuration most conducive to work.</p>
<p>One of the reasons I spend a lot of time on it is that it’s a good way to procrastinate and avoid the important work I should be doing. But another reason is that the place where I spend the better part of my day had better be comfortable and supremely usable in order to improve both the quality of my work and of my life overall.</p>
<p>I’ve generally used a multi-monitor setup, though I’ve also advocated going down to a single screen to help you focus in the past. Right now, I think I’ve struck a good balance. I still use three screens (though I’d use only two or one if I had a large screen as my main display, like the one of the new 27-inch iMacs), but I rarely look at more than two. I also have my iPad at my workstation, operating solely as a standalone IM client. It resides on my left, outside of my field of view. That way, I can hear when a message comes in and note it, but there’s no visual imperative drawing my attention away from the task at hand.</p>
<p>I have a comfortable, ergonomic office chair, but it shares its duties with a large inflatable exercise ball that I use intermittently for the health of my back. The exercise ball also helps keep me focused and on-task, I’ve found, since I’m basically locked into position when I’m using it, and can’t really slouch or swivel around to check out what’s on TV, for instance. If you’re a web worker who spends hours at a time unbroken in front of the computer, I highly recommend one.</p>
<p>For work that requires real focus, I use a pair of noise-cancelling headphones. If my work urgent as well as important, then I’ll just use them without being connected to an audio source. Silence is golden, and for me, it’s also productive. I think I work faster when it’s quiet because it makes me want to hurry up and move on to another task, one that hopefully involves auditory input.</p>
<p>I used to have a bad habit of catching up with TV shows sporadically during the work day. I still do this, sneaking a show here or there, but now I do it in my work space, often while I’m doing something work-related but that doesn’t require  much attention at the same time. I’ll watch shows on the monitor on the right of my workspace, and do work on the main screen of my iMac. It saves me time because watching a show doesn’t become an event that I have to get up for, attend to, and get back to work from. It happens inline with my productive activities.</p>
<p>My space has taken shape through many years of trial and error, and it works because I know what is and isn’t going to distract me from getting things done. I’ve taken out things like a second computer, which I thought would speed things along but which just ended up being a Facebook/online shopping machine. But I’ve also come back to things like multiple monitors, because working between two apps is just so much easier that way.</p>
<p>To suss out the best configuration of your own workstation, you have to pay attention to the same kinds of things. And remember, nothing that you change can’t be undone, so don’t be afraid to go ahead and try whatever feels right, but always keep tabs on what you’ve done and how it’s affected your performance, or you’ll just find yourself wholly lost in the realm of procrastination.</p>
<p><em>What do you find productive about your current work space? Can you identify anything that’s definitely a distraction, and if so, can you change it?</em></p>
<p><strong>Related content from GigaOM Pro (sub. req.):</strong><a href="http://pro.gigaom.com/2010/09/how-to-manage-consumer-grade-collaborative-tools-in-the-workplace/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=162448+is-your-space-making-you-more-or-less-productive"><br></a></p>
<ul><li><a title="Enabling the Web Work Revolution" href="http://pro.gigaom.com/2009/05/enabling-the-web-work-revolution/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=162448+is-your-space-making-you-more-or-less-productive">Enabling the Web Work Revolution</a></li>
<li><a title="Report: The Real-Time Enterprise" href="http://pro.gigaom.com/2010/01/report-the-real-time-enterprise/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=162448+is-your-space-making-you-more-or-less-productive">Report: The Real-Time Enterprise</a></li>
<li><a href="http://pro.gigaom.com/2010/08/by-the-numbers-running-a-coworking-space/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=162448+is-your-space-making-you-more-or-less-productive">By The Numbers: Running a Coworking Space</a></li>
</ul>
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		<title>The Quirky World of &quot;Manspaces&quot; and Bachelor Pads</title>
		<link>http://gigaom.com/collaboration/the-quirky-world-of-manspaces-and-bachelor-pads/</link>
		<comments>http://gigaom.com/collaboration/the-quirky-world-of-manspaces-and-bachelor-pads/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 00:00:08 +0000</pubDate>
		<dc:creator>Imran Ali</dc:creator>
				<category><![CDATA[CNN Big Tech]]></category>
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		<category><![CDATA[TED]]></category>
		<category><![CDATA[TEDGlobal]]></category>
		<category><![CDATA[workspace]]></category>

		<guid isPermaLink="false">http://webworkerdaily.com/?p=20894</guid>
		<description><![CDATA[Our working environments are an area of great interest here at WebWorkerDaily, with some great advice from our writers on equipping and styling a home office for pleasure and productivity. So I was interested to see this interesting tongue-in-cheek talk from Sam Martin on &#8220;manspaces&#8221; at [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=20894&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Our working environments are an area of great interest here at WebWorkerDaily, with some great advice from our writers on equipping and styling a home office for pleasure and productivity. So I was interested to see this interesting tongue-in-cheek talk from <a href="http://www.ted.com/speakers/sam_martin.html">Sam Martin</a> on &#8220;<a href="http://www.ted.com/talks/sam_martin_builds_a_room_of_his_own.html">manspaces</a>&#8221; at last summer&#8217;s TED Global 2009 conference.</p>
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<p><span id="more-20894"></span>According to Martin, a manspace is a custom-built hangout where a man can work, play and generally be himself. In his brief talk, he describes how he built a home office at the bottom of his garden for around $3,000, as well as name-checks Superman, Batman, Elvis and Hemingway as legendary owners of manspaces.</p>
<p>Surprisingly, in investigating over 50 contemporary manspacers, Martin discovers that manspaces are largely about articulating a passion &#8212; everything from Japanese tearooms to full-size boxing rings &#8212; concluding that each space was intricately designed to reflect its owner.</p>
<p>In a related piece, The New York Times recently ran a fascinating photo slideshow on the &#8220;<a href="http://www.nytimes.com/2009/11/08/realestate/08cov.html">Decline and Fall of the Bachelor Pad,</a>&#8221; noting that the recession has curtailed the more excessive tendencies of the manspace.</p>
<p>One industrious architect has purchased a 900-square-foot loft space, which he&#8217;s refitted into a live/work space, where private &#8220;pod&#8221; bedrooms sit alongside large shared workspaces in a kind of &#8220;<a href="http://webworkerdaily.com/tag/coworking/">coworking</a> plus&#8221; configuration.</p>
<p>Though I divide my time between coworking and working from home, I&#8217;m fascinated by the home working environments of web workers. My own workspace at home is a spartan $100 IKEA table and a Macbook, but I know others with much more elaborately personalized spaces.</p>
<p>Of course, &#8220;manspace&#8221; is an unnecessarily gender-biased term. I don&#8217;t believe there&#8217;s any fundamental difference here in the underlying motivations of women or men.</p>
<p><em>I would love to run a series of posts on people&#8217;s various home working environments and, more importantly, how they&#8217;ve gone about personalizing and customizing them to reflect their passions. Leave your stories and thoughts in the comments, and I&#8217;ll see if I can follow up with some more in-depth posts.</em></p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=20894+the-quirky-world-of-manspaces-and-bachelor-pads&utm_content=bmedia">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/03/paid-content/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=20894+the-quirky-world-of-manspaces-and-bachelor-pads&utm_content=bmedia">Report: Monetizing Digital&nbsp;Content</a></li><li><a href="?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=20894+the-quirky-world-of-manspaces-and-bachelor-pads&utm_content=bmedia"></a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=20894+the-quirky-world-of-manspaces-and-bachelor-pads&utm_content=bmedia">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=20894&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">Imran</media:title>
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		<title>Let There Be Light: How to Achieve Proper Lighting in Your Home Office</title>
		<link>http://gigaom.com/collaboration/let-there-be-light-how-to-achieve-proper-lighting-in-the-home-office/</link>
		<comments>http://gigaom.com/collaboration/let-there-be-light-how-to-achieve-proper-lighting-in-the-home-office/#comments</comments>
		<pubDate>Sat, 12 Sep 2009 13:00:50 +0000</pubDate>
		<dc:creator>Celine Roque</dc:creator>
				<category><![CDATA[How Do You Work?]]></category>
		<category><![CDATA[Workplace Trends]]></category>
		<category><![CDATA[Desk]]></category>
		<category><![CDATA[home office]]></category>
		<category><![CDATA[lighting]]></category>
		<category><![CDATA[Office]]></category>
		<category><![CDATA[office lighting]]></category>
		<category><![CDATA[office space]]></category>

		<guid isPermaLink="false">http://webworkerdaily.com/?p=19037</guid>
		<description><![CDATA[During the past month, I&#8217;ve been busy redecorating and rearranging my home office. I spend most of my time there after all, so it needs to be conducive to productivity. For all my planning, there seems to be an aspect of my home office that I&#8217;ve [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=19037&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="839958_bright_idea_-_clear_lightbulb_with_clipping_path" src="http://webworkerdaily.files.wordpress.com/2009/09/839958_bright_idea_-_clear_lightbulb_with_clipping_path.jpg?w=180&h=249" alt="839958_bright_idea_-_clear_lightbulb_with_clipping_path" width="180" height="249" class=" alignleft" />During the past month, I&#8217;ve been busy redecorating and rearranging my home office. I spend most of my time there after all, so it needs to be conducive to productivity. For all my planning, there seems to be an aspect of my home office that I&#8217;ve largely ignored &#8212; the lighting.<span id="more-19037"></span></p>
<p>According to <a id="z1o4" title="a study" href="http://lightright.org/pdfs/LightQual-OWP_2003.pdf">a study</a> from the <a id="jyup" title="Light Right Consortium" href="http://www.lightright.org/">Light Right Consortium</a>, “People who are more satisfied with their lighting rate the space as more attractive, are happier, and are more comfortable and satisfied with their environment and work.” As far as <a id="uidr" title="home office improvements” href=" href=" mce_href=">home office improvements</a> go, investing your time on proper lighting seems like it&#8217;s worth it.</p>
<p>Here are some pointers to get started on a well-lit office:</p>
<p><strong>Increase amounts of natural light.</strong> The best way to light a home office is through natural light, not only because it&#8217;s brighter and more even than artificial lighting, but also because it&#8217;s free. I&#8217;m glad that my home office seems to do well in this area, because one wall is a glass sliding door to an open veranda, while another wall has a large window.</p>
<p>If you don&#8217;t have the benefit of natural light in your office, it seems like common sense to compensate for it by using bulbs that replicate daylight (full-spectrum bulbs). But <a id="zut1" title="research shows" href="http://www.nrc-cnrc.gc.ca/obj/irc/doc/pubs/ir/ir659/conclusion.pdf">research shows</a> that such bulbs only make a difference if you&#8217;re performing tasks that require fine discrimination of color (if you do print design work, for example).</p>
<p><strong>Opt for indirect lighting.</strong> Don&#8217;t imitate corporate cubicle farms by installing direct, parabolic lighting. Professors at Cornell University <a id="x2vp" title="conducted a study" href="http://ergo.human.cornell.edu/lighting/lilstudy/lilstudy.htm">conducted a study</a> (pictures <a id="seq5" title="here" href="http://ergo.human.cornell.edu/lighting/ahlight.html">here</a>) that showed the negative effects of these lights in an office. These lights were bothersome and made the subjects&#8217; eyes tire and lose focus more easily. Apparently, direct parabolic lights also lessens productivity (as self-reported by employees). For the effect on your eyes alone, it&#8217;s better to opt for lensed indirect lighting for your ceiling fixtures.</p>
<p><strong>Plan your furniture layout well.</strong> The first thing you have to consider when rearranging furniture is preventing reflected glare on your monitor.</p>
<p>I mentioned above that I have a lot of natural light flowing into my office. This presents a disadvantage, too, because too much direct natural light produces reflected glare on the screen. This lessens my options for monitor placement. My solution to this is to place translucent blinds on the windows to diffuse the sunlight a bit.</p>
<p>Here are other things you need to consider for your layout:</p>
<ul>
<li>If you have other glossy or shiny surfaces in the office, make sure that any reflected glare they have is out of your line of sight.</li>
<li>Use large furniture such as shelves and dividers to maximize or block bright sources of light, depending on your needs.</li>
<li>For offices that are openly connected to other rooms (no wall), include the lighting in the other room in your plans since it affects the lighting quality in your office.</li>
<li>Paint your walls in bright colors. Just make sure that they&#8217;re not too bright or glossy, producing glare.</li>
</ul>
<p><strong>Properly space your light fixtures.</strong> When planning your fixtures, remember that your entire office should be uniformly lit. Watch out for areas that might be too dark or too bright. Avoid placing fixtures within your usual line of sight, and don&#8217;t install them within three inches of a wall (they&#8217;ll create sharp areas of shadow and light).</p>
<p><strong>Have as much control as you can. </strong>If you can afford it,  install dimmers and other methods to control brightness. When used properly, these devices can conserve energy and allow you to adjust your lighting as natural light changes throughout the day. Also, if you&#8217;ll be using desk lamps, make sure that you can adjust them on three planes.</p>
<p>Although improving lighting quality in the home office sounds like a lot of work, it&#8217;s much better than having a building&#8217;s existing lights forced on you. I hope the points I&#8217;ve raised above have been &#8212; pardon the pun &#8212; enlightening.</p>
<p><em>How well did you plan for the lighting in your home office? What effect does it have on your work?</em></p>
<p><span style="font-size:xx-small;"><em>Image by <a href="http://www.sxc.hu/profile/CraigPJ">CraigPJ</a> from <a href="http://www.sxc.hu/photo/839958">sxc.hu</a></em></span></p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=19037+let-there-be-light-how-to-achieve-proper-lighting-in-the-home-office&utm_content=celinus">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=19037+let-there-be-light-how-to-achieve-proper-lighting-in-the-home-office&utm_content=celinus">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=19037+let-there-be-light-how-to-achieve-proper-lighting-in-the-home-office&utm_content=celinus">The Near-Term Evolution of Social&nbsp;Commerce</a></li><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=19037+let-there-be-light-how-to-achieve-proper-lighting-in-the-home-office&utm_content=celinus">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=19037&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">Celine</media:title>
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		<title>Our Office: Working Together in a Tight Space</title>
		<link>http://gigaom.com/collaboration/our-office-working-together-in-a-tight-space/</link>
		<comments>http://gigaom.com/collaboration/our-office-working-together-in-a-tight-space/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 16:00:36 +0000</pubDate>
		<dc:creator>Celine Roque</dc:creator>
				<category><![CDATA[How Do You Work?]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[Coworking]]></category>
		<category><![CDATA[home office]]></category>
		<category><![CDATA[Office]]></category>
		<category><![CDATA[office space]]></category>
		<category><![CDATA[plan office]]></category>
		<category><![CDATA[web work]]></category>
		<category><![CDATA[web working]]></category>

		<guid isPermaLink="false">http://webworkerdaily.com/?p=17518</guid>
		<description><![CDATA[Last week I woke up to find that my partner had rearranged my home office. She spent the better part of the morning turning it into our home office. I shouldn&#8217;t have been surprised &#8212; I&#8217;d told her earlier in the week that we might become [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=17518&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="627564_sardines" src="http://webworkerdaily.files.wordpress.com/2009/08/627564_sardines.jpg?w=200&h=166" alt="627564_sardines" width="200" height="166" class=" alignleft" />Last week I woke up to find that my partner had rearranged my home office. She spent the better part of the morning turning it into <em>our</em> home office.</p>
<p>I shouldn&#8217;t have been surprised &#8212; I&#8217;d told her earlier in the week that we might become more productive if we work near each other. At that time it was merely a suggestion. I didn&#8217;t think that one day I would just wake up and find it a reality.<span id="more-17518"></span><br />
<em><br />
</em>&#8220;Oh well, there&#8217;s nothing wrong with that,&#8221; I thought to myself. It&#8217;s not like we didn&#8217;t discuss it. What&#8217;s the worst that could happen? In fact, I believed we were going to be more motivated and productive.</p>
<p>A few days later, I realized that every benefit of <a id="l6v8" title="coworking with my partner" href="http://gigaom.com/collaboration/redefining-togetherness-the-web-working-couple/">coworking with my partner</a> came paired with a disadvantage.</p>
<p><strong>Inspiration vs. Distraction</strong></p>
<p>As <a id="kvdp" title="Darrell suggested in a previous post" href="http://gigaom.com/collaboration/coworking-a-deux-sometimes-a-partnership-is-community-enough/">Darrell suggested in a previous post</a>, you should pick a coworking partner that you respect and admire. I knew I could learn from my partner&#8217;s work ethic and her ability to make connections. I find her inspiring, but having her around is <a id="znxk" title="distracting" href="http://gigaom.com/collaboration/dealing-with-distractions/">distracting</a> too. Every time she moved or made a sound, I would shoot involuntary glances to her side of the room. To be fair, she told me that although she&#8217;s motivated by my passion for work she got annoyed at how loud I type.</p>
<p>This meant that we needed some physical barriers so that we could block out distracting movements and sounds. At the same time, we didn&#8217;t want to completely separate our workspaces. Our solution was to keep our desks six feet apart, rather than side-by-side, and place a small shelf of books in between. From where I&#8217;m sitting I can see her monitor, keyboard and hands without being distracted with the other movements she makes. Also, she can barely hear me type.</p>
<p><strong>Common Ground vs. Conflicts</strong></p>
<p>Having similar goals and habits can work for you, but there will always be  conflict no matter how compatible you think you are. For example, we agree on the color of the walls (orange), the position of the furniture and having a small garden behind the sliding door. Things we disagree on: everything else.</p>
<p>The workaround to this issue is to know your priorities as a team and as individuals. Do you need a completely silent work environment or can you adjust to soft ambient music? Is your need for a large shelf as important as her need for more leg room? There will always be compromises. Knowing your priorities can identify the compromises that will least affect you.</p>
<p>If you must argue, pick your battles well. An argument over who makes the coffee is not as important as a constructive discussion on how the other person&#8217;s habits interfere with your work.</p>
<p><strong>Collaboration vs. Independence</strong></p>
<p>It&#8217;s hard to create privacy when you&#8217;re working in one room. This can be a good thing, since you can help each other out of <a id="w5tk" title="time sinks" href="http://gigaom.com/collaboration/top-time-wasters-for-web-workers-and-how-to-cure-them/">time sinks</a> as well as share ideas. Too much collaboration, on the other hand, can be suffocating.</p>
<p>Facilitating collaboration was easy. The whiteboard in the office allowed us to write our to-do lists for the day and the rest of the week. If I need help with something, I just write it on the box labeled &#8220;Requests.&#8221; She then responds in a way that was most convenient for both of us whether it&#8217;s through email, a conversation, or Twitter.</p>
<p>Even then, we&#8217;d often think of a question that needed a quick reply. Asking out loud worked at first, but during <a id="ry08" title="peak productive moments" href="http://gigaom.com/collaboration/change-your-work-hours-to-get-more-done/">peak productive moments</a> we&#8217;d rather work uninterrupted. How would she know if it was okay to disturb me (and vice versa)?</p>
<p>Here&#8217;s the solution we came up with: a simple &#8220;DND&#8221; under my name in the whiteboard shows that I can&#8217;t be bothered until the &#8220;DND&#8221; has come off. The same goes for her. Now, it&#8217;s almost a reflex to look at the whiteboard and check for the &#8220;DND&#8221; before I speak.</p>
<p>Coworking with my partner was much harder than I expected. The good news is that with continued effort, we&#8217;re slowly getting to the point where the arrangement is making us stronger &#8212; both as a couple and as teleworkers.</p>
<p><em>Have you ever tried sharing a home office with your spouse or partner? What challenges did you face and how did you overcome them?</em></p>
<p><span style="font-size:xx-small;"><em>Image by <a href="http://www.sxc.hu/profile/nyuszika">nyuszika</a> from <a href="http://www.sxc.hu/photo/627564">sxc.hu</a></em></span></p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=17518+our-office-working-together-in-a-tight-space&utm_content=celinus">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/02/the-future-of-work-platforms-an-overview/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=17518+our-office-working-together-in-a-tight-space&utm_content=celinus">The Future of Work Platforms: An&nbsp;Overview</a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=17518+our-office-working-together-in-a-tight-space&utm_content=celinus">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=17518+our-office-working-together-in-a-tight-space&utm_content=celinus">The Near-Term Evolution of Social&nbsp;Commerce</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=17518&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">Celine</media:title>
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		<title>5 Tips for Taming Clutter, Online and Off</title>
		<link>http://gigaom.com/collaboration/5-tips-for-taming-clutter-online-and-off/</link>
		<comments>http://gigaom.com/collaboration/5-tips-for-taming-clutter-online-and-off/#comments</comments>
		<pubDate>Sun, 02 Aug 2009 13:00:01 +0000</pubDate>
		<dc:creator>Amber Singleton Riviere</dc:creator>
				<category><![CDATA[How Do You Work?]]></category>
		<category><![CDATA[NYT Enterprise]]></category>
		<category><![CDATA[Personal organization]]></category>
		<category><![CDATA[SYN Feature Enterprise]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[GTD]]></category>
		<category><![CDATA[Office]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[time management]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://webworkerdaily.com/?p=17008</guid>
		<description><![CDATA[We try to work 100% virtually - no pens, no paper, a laptop, and web-based tools and applications, but even for the web worker, clutter seems inevitable. I'll admit, I haven't gotten completely away from paper (is that possible?), and while my clutter in no way compares to that of previous (and not web-based) jobs, it still gets in the way at times and needs to be tamed. Here are a few tricks I use to keep it in check.

#1 Keep flat surfaces clear as much as possible.

Desk tops, table tops, filing cabinet tops, and every other flat surface in your workspace should be kept completely clear - no stacks of paper, no files, nothing. Once daily, clear every flat surface in your office. Not only will keep you from getting frustrated by not having a single surface to sit something, it will also help you stay on top of your work (you know, all those buried to-dos and sticky notes).

#2 Do "quick sweeps" regularly.

Give yourself ten minutes (set a timer, if necessary) and do a quick sweep a few times per day. Put away stray pens, notes, supplies, empty cups, trash, and anything else that has managed to get out of place.

#3 Empty your inboxes.

Email, feed readers, to-do lists - they're like breeding grounds for clutter; they pile up quickly. At least once a day, clear the decks. Work to completely empty your inboxes so that you don't get behind and start feeling overwhelmed.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=17008&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="messy desk" src="http://webworkerdaily.files.wordpress.com/2009/07/messy-desk.jpg?w=210&h=135" alt="messy desk" width="210" height="135" class=" alignleft" />Even when you work 100 percent virtually &#8212; no pens, no paper, a laptop, and web-based tools and applications &#8212; clutter seems inevitable.</p>
<p>I&#8217;ll admit, I haven&#8217;t gone completely paperless (<a id="gw7t" title="is that possible?" href="http://gigaom.com/collaboration/is-a-paperless-office-a-pipedream-or-really-possible/">is it even possible?</a>), and while my clutter in no way compares to what I used to accumulate in previous (non-web) jobs, it still gets in the way at times and needs to be tamed.</p>
<p>Here are a few tricks I use to keep it in check.<span id="more-17008"></span></p>
<p><strong>1. Keep flat surfaces clear as much as possible.</strong></p>
<p>Desktops, tabletops, filing cabinet tops, and every other flat surface in your workspace should be kept completely clear &#8212; no stacks of paper, no files, nothing. Once daily, clear every flat surface in your office. Not only will it keep you from getting frustrated by not having a single surface to set something on, it will also help you stay on top of your work (you know, all those buried to-dos and sticky notes).</p>
<p><strong>2. Do &#8220;quick sweeps&#8221; regularly.</strong></p>
<p>Give yourself 10 minutes (set a timer, if necessary) and do a quick sweep a few times per day. Put away stray pens, notes, supplies, empty cups, trash, and anything else that has managed to get out of place.</p>
<p><strong>3. Empty your inboxes.</strong></p>
<p>Email, feed readers, to-do lists &#8212; they&#8217;re like breeding grounds for clutter, and they pile up quickly. At least once a day, clear the decks. Work to completely empty your inboxes so that you don&#8217;t get behind and start feeling overwhelmed.</p>
<p><strong>4. Every two hours, set aside twenty minutes for two-minute tasks.</strong></p>
<p>Find those tasks that can be done in two minutes or less &#8212; quick email responses, checking your voice mail messages, filing, straightening your desk, running through your to-do list, etc. &#8212; and power through them every two hours. Over an eight-hour day, you could get thirty two-minute tasks done this way!</p>
<p><strong>5. Clear your computer screen.</strong></p>
<p>Start work in the morning and before long, you have nine open tabs, and you&#8217;re only using two of them. When you stop to do your two-minute tasks or empty your inboxes, go ahead and clear your desktop. It will keep you from getting distracted and keep your computer from slowing down. (Tip: If you need to remember to do something with one or more of the open tabs, send an email to yourself with the subject line, &#8220;To Do Today.&#8221; Then you can clear your mind from worrying about forgetting something and focus on the task at hand.)</p>
<p>While it&#8217;s fairly easy to keep my office (somewhat) organized these days, I still have to take the time to do these few housekeeping tasks. They only take a few minutes, but they save me a lot of frustration and improve productivity.</p>
<p><em>What quick tips do you have for staying clutter-free? Share your ideas to keep things straight.</em><br />
<span style="font-size:xx-small;"><br />
Image from Flickr by <a title="Link to Matthew Simantov's photostream" rel="dc:creator cc:attributionURL" href="http://www.flickr.com/photos/msimdottv/"><strong>Matthew Simantov</strong></a><br />
</span></p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=17008+5-tips-for-taming-clutter-online-and-off&utm_content=brownbugproject">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=17008+5-tips-for-taming-clutter-online-and-off&utm_content=brownbugproject">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=17008+5-tips-for-taming-clutter-online-and-off&utm_content=brownbugproject">The Near-Term Evolution of Social&nbsp;Commerce</a></li><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=17008+5-tips-for-taming-clutter-online-and-off&utm_content=brownbugproject">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=17008&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">Amber</media:title>
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		<title>Office 2010 Includes Office Web, But Not Available Until Next Year</title>
		<link>http://gigaom.com/collaboration/office-2010-includes-office-web-but-not-available-until-next-year/</link>
		<comments>http://gigaom.com/collaboration/office-2010-includes-office-web-but-not-available-until-next-year/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 14:25:28 +0000</pubDate>
		<dc:creator>Simon Mackie</dc:creator>
				<category><![CDATA[NYT Company News]]></category>
		<category><![CDATA[Quickies]]></category>
		<category><![CDATA[Software Apps]]></category>
		<category><![CDATA[SYN Straight News]]></category>
		<category><![CDATA[microsoft office]]></category>
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		<category><![CDATA[office 2010]]></category>
		<category><![CDATA[Office web]]></category>

		<guid isPermaLink="false">http://webworkerdaily.com/?p=15865</guid>
		<description><![CDATA[Microsoft said today that the Technical Preview of Office 2010 will start to be be rolled out to beta testers, and confirmed speculation from last week that Office 2010 will include Office Web, lightweight web app versions of Word, Excel, OneNote and PowerPoint. Office Web will [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=15865&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Microsoft <a href="http://www.microsoft.com/presspass/press/2009/jul09/07-13Office2010WPCPR.mspx">said today</a> that the Technical Preview of Office 2010 will start to be be rolled out to beta testers, and confirmed <a href="http://gigaom.com/2009/07/09/microsoft-office-web-app-to-launch-monday/">speculation from last week </a>that Office 2010 will include Office Web, lightweight web app versions of Word, Excel, OneNote and PowerPoint. Office Web will be available for free to anyone with a Microsoft Live account.<img  title="webapp-ExcelWeb_Editor_WSS" src="http://webworkerdaily.files.wordpress.com/2009/07/webapp-excelweb_editor_wss.png?w=607&h=455" alt="webapp-ExcelWeb_Editor_WSS" width="607" height="455" class=" alignleft" /></p>
<p>This is especially good news for web workers who have been longing for an access-anywhere version of the Office suite, many of whom have been struggling with hybrid Office/Google Docs solutions.</p>
<p>However, the bad news is that Office 2010 and Office Web won&#8217;t be available until the first half of next year, so unless you have access to the Technical Preview you&#8217;re going to have to wait a long time to try it out. Microsoft has hinted that a wider beta test of Office Web could be made available later this year, but that still seems like a painfully long wait in today&#8217;s &#8220;release early, iterate often&#8221; world of web apps. In the meantime, I think it&#8217;s quite likely that we&#8217;ll see some considerable improvements to Google Apps.</p>
<p><em>What do you think of this announcement? Can you wait until early next year for Office Web?</em></p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=15865+office-2010-includes-office-web-but-not-available-until-next-year&utm_content=simonmackie">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=15865+office-2010-includes-office-web-but-not-available-until-next-year&utm_content=simonmackie">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=15865+office-2010-includes-office-web-but-not-available-until-next-year&utm_content=simonmackie">The Near-Term Evolution of Social&nbsp;Commerce</a></li><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=collaboration&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=collaboration&utm_medium=editorial&utm_campaign=auto3&utm_term=15865+office-2010-includes-office-web-but-not-available-until-next-year&utm_content=simonmackie">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=15865&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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