You have a Facebook page for your business, you have a blog, you have a Twitter account and you’re even still using email marketing campaigns. But how are you tracking how those channels are performing? Have you figured out how to measure social media marketing ROI? Read More »
Collaboration
In last week’s installment of “Rethinking the Value of Social Media,” I discussed how social media marketing is not a pure numbers game. In this post, I’d like to talk more specifically about re-framing the way we think about the measurement of social media efforts. Read More »
Last week, I wrote about the challenges we face in understanding how to value and measure social marketing. Here’s my attempt at introducing some fresher terms that better address and assess our social marketing efforts, as opposed to the terms we currently use: Read More »
Recently I realized that I haven’t done a good job of measuring how successful I have been as a freelance consultant. Don’t get me wrong, I measure many things and look at the results with a critical eye. I have analytics to measure my blog traffic,… Read More »
