You have a Facebook page for your business, you have a blog, you have a Twitter account and you’re even still using email marketing campaigns. But how are you tracking how those channels are performing? Have you figured out how to measure social media marketing ROI? Read More »
Collaboration
Last week, I wrote about the challenges we face in understanding how to value and measure social marketing. Here’s my attempt at introducing some fresher terms that better address and assess our social marketing efforts, as opposed to the terms we currently use: Read More »
For weeks now, I’ve been struggling with offering social media marketing services to clients and being charged with coming up with some rational, defensible measurement system, so that someone, somewhere can justify their company or organization’s foray into using social networks, blogs and the like. Read More »
