In last week’s post, we began brainstorming some possibilities for marketing your business. This week, we’re going to discuss a simple technique that can help you turn those possibilities into a marketing plan that’s easy to create, implements and maintain. Read More »
Collaboration
Marketing is an area where many business owners flounder. You may have ideas for how you might promote your business, but figuring out if your strategy and tactics are worthwhile and then organizing your ideas into a workable plan of action can be overwhelming. Read More »
Mobile can be a new platform for building brand loyalty, stimulating traffic, and enhancing interaction. Eventually, sooner than we think, mobile will drive sales. If you’re going to “go mobile,” make sure that your efforts are framed by clear and attainable goals. Read More »
You’ve come up with your big idea, and now comes the hard part: Getting the word out about your business and, more importantly, hanging in there while you get the word out about your business. The hard part now becomes not giving up too soon. Read More »
Bringing in a new agency can be fraught with pitfalls, but the most common seems to be the creation of “silos.” Your other agencies can cut out the new guys from key conversations so your social media marketing team can’t properly integrate their work. Read More »
A lot of small business owners feel that there’s a cringe-factor associated with marketing. It is possible, though, to create buzz-worthy promotional events around your business that not only get you in front of your target audience, but might even be fun to coordinate. Read More »
I recently spoke at the Creative Freelancer Conference in Denver (part of the How Design Conference) and led a “Lunch and Learn” table discussion. I asked the attendees to write down their burning questions about social media marketing. Read More »
I’m often asked to help new businesses get set up with the software tools they’ll need to be successful — from financial programs, to CRM systems, to project management, and so on. Soho OS aims to provide all of these services, and more, in one place. Read More »
Who said that the advertising models of print and yesteryear would be sustainable online? Everyone just hoped they’d translate, because porting old models onto new platforms didn’t require much innovation or effort. Read More »
Generating buzz about a new service or product is one of the toughest things marketers will ever have to do. It’s hard enough to achieve when you have real-life publicity events, where employees can display enthusiasm about a product, but online you don’t have that advantage. Read More »
Making the choice between promoting your business using your own name or that of a company is a very personal decision that sometimes takes a lot of consideration. The most common option is to brand yourself under a company, which works well … Read More »
Waiting to be discovered probably won’t get your business to the level of success you hope to achieve. You can’t wait for people to stumble on your site, thinking that that’s going to be enough. You have to be proactive. Here’s how. Read More »
More Must Reads
