Lately, I’ve been hearing too many people talk about what people must do. If you start a blog, you must post three or four times every week. Your company must engage in conversations on . Everyone must have a newsletter. Read More »
Collaboration
In their book “The 22 Immutable Laws of Marketing,” Al Ries and Jack Trout talk about the “Law of the Category,” which is that “if you can’t be the first in a category, set up a new category you can be first in.” I’m coming … Read More »
