Throughout our careers we freelancers experience alternating seasons of high and low activity. While we may still have projects during seasons of low activity, they may not be as demanding or as regular. During high-activity months, however, we have several leads and potential clients sending … Read More »
Collaboration
As a freelancer, I get the chance to work with startup companies that are still too new or too small to have a lot of in-house staff. Because of this, I’ve become familiar with the common characteristics that many startups share. As I come to expect … Read More »
Two years ago I was starting to get conscious about my online presence, so I Googled my name. One of the first things I saw were links to my earliest projects, which were how-to e-books about dating and seduction. I remember using a pseudonym at that … Read More »
Being a web worker can mean learning to handle many facets of running a small business, including dealing with difficult clients, which can often be one of the biggest frustrations that come with the territory. But how do you know if your clients are abusing you? … Read More »
How do you sell yourself and your services online, when you work in two or more fields? Won’t a potential client’s first impression be that you lack focus, and perhaps don’t excel at any of the things you do? Freelancers don’t always have the luxury of … Read More »
It’s a strange thing, but in times like these, when prospective clients have fewer dollars to spend and when there’s more competition in the marketplace due to higher unemployment rates, instinctive responses have a tendency to take over our business decisions. It’s easy to get trapped in … Read More »
In a previous post, I explored the differences between freelancers who monetize just one professional skill and those who sell multiple skills. If you’re the latter kind, and market yourself as a copywriter/designer/consultant/etc., then you’ve probably faced this dilemma: Should you sell all your services through … Read More »
Some years ago a web designer asked me if I thought it was right for him to design a site for a religious group whose values he completely disagreed with. “The site is actively promoting their beliefs,” he said, “and I’m not sure I want to … Read More »
“Are you going to buy this or what?” the clerk at the hardware store asked me yesterday, nodding at the new garden shovel I was holding in my hand. The frankness of the question put me off at first, but the urgency in his voice prompted … Read More »
When we took our first steps in this world, our feet were unsure and our legs were struggling. The same could be said for freelancers who are venturing onto the web working path for the first time. There are bound to be mistakes and struggles on … Read More »
Lowering expenses is in vogue these days, with companies cutting costs in every way they can. Although freelancers work on a smaller scale, that doesn’t mean that we’re immune to these pressures. In fact, we probably feel the effect of the economy on a more personal … Read More »
“Simplicity is the ultimate sophistication.” – Leonardo Da Vinci In art and music, the term “minimalist” describes work that is stripped down to its fundamental elements. Everything is simplified. This approach has its benefits on the web, where there are thousands of freelancers making themselves heard. There’s … Read More »
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