Can social Q&A sites really help you build your professional reputation? I’ve taken a look at three sites that offer similar functionality, yet are vastly different under the surface. Here is a breakdown of how to use Quora, Focus and Namesake to enhance your reputation. Read More »
Collaboration
Flavors.me and About.me are both platforms for creating “personal splash pages.” I decided to compare the two services, in order to see how splash pages can be used as online business cards, and whether they might be useful for web workers. Read More »
Who said that the advertising models of print and yesteryear would be sustainable online? Everyone just hoped they’d translate, because porting old models onto new platforms didn’t require much innovation or effort. Read More »
Without question, blogging provides an effective way to market your business. And most folks know that, generally, the more frequently you blog, the higher your traffic. But does that mean you should follow the advice of many to create a new post every single day? Read More »
Making the choice between promoting your business using your own name or that of a company is a very personal decision that sometimes takes a lot of consideration. The most common option is to brand yourself under a company, which works well… Read More »
LinkedIn Groups are similar to Facebook Pages in that they provide businesses with an avenue for leading discussions on a topic of interest with members of the LinkedIn network. With groups, you can build thought leadership, share expertise, market your brand and grow your network. Read More »
Two days ago a friend of mine asked me to review her résumé. Since she’s a graphic designer, I wasn’t surprised that some elements of it reflected her design style. She didn’t just pull up an MS Word template and fill it out. This made me… Read More »
Personal branding, whether you like the term or not, is something every web worker should consider. Don’t look at it as marketing or packaging yourself, but more as being true to yourself. Book Yourself Solid by Michael Port makes that distinction very well, and the Food… Read More »
If you want to keep up with a specific brand, for whatever reason (they’re a competitor in your space, your job is related to their activity, or you just really like what that company’s doing), to date there’s been no easy way to keep track of… Read More »
Social media, while white hot with professionals working in the space, has yet to catch fire with clients. How do you convince reluctant clients that it has value? Read More »
I may be a horrible design snob, but I won’t even consider purchasing a product or service unless its design is appealing. This might mean the packaging, marketing materials, the product itself, or, that traveling salesman of design elements, the logo. Now, if you’re a freelancer… Read More »
When I started freelancing, I worked with every potential client who contacted me. This is normal for someone who is starting out. After all, you want to get all the experience you can get your hands on. But after a while, you’ll realize, like I did,… Read More »
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