It seem that many of us are so focused on our own presences in social networks that there is little talk about what we expect from our friends, fans and followers. My own company has been hyper-focused, however, on our clients’ FFFs, particularly “fans” on Facebook. Read More »
Collaboration
Making the choice between promoting your business using your own name or that of a company is a very personal decision that sometimes takes a lot of consideration. The most common option is to brand yourself under a company, which works well … Read More »
Two days ago a friend of mine asked me to review her résumé. Since she’s a graphic designer, I wasn’t surprised that some elements of it reflected her design style. She didn’t just pull up an MS Word template and fill it out. This made me … Read More »
Watching Chris Brogan of New Marketing Labs on stage for the first time at Izeafest 2009 made me pause. “Is this a conference about blogging, or have I been transported to a comedy club on ‘Best of Improv Night’?” I thought to myself. Even … Read More »
We have all learned that good news travels fast online, but bad news travels faster. Now, with social networks, blogs and microblogs, the speed with which bad news can travel online is staggering, as everyone can get in on the conversation almost instantly. What can any … Read More »
Unlike some of the other social networking tools, Twitter doesn’t attempt to bundle all kinds of features and extras into its core product. It’s simple, and therein lies its appeal to many. That said, there are times when I need Twitter to do a bit more, … Read More »
For many web workers, the central hub from which they manage their online identity and portfolio is, or features, a blog. Using a blog to represent yourself has many purposes, including acting as a C.V., establishing your identity as an authority in your field, and providing … Read More »
I came across this very interesting BusinessWeek article by Stephen Baker last week, which discusses how willing we are to do free work online, without even trying to receive monetary compensation for our efforts. Instead, he argues, we’re looking for different kinds of payback. The … Read More »
