While we may not all agree on the “rules” when it comes to marketing, we can all agree that marketing has changed considerably in recent years, largely due to social media. “Inbound Marketing” is a primer for those looking to make the most of social media. Read More »
Collaboration
No matter what you do, social media is probably impacting your industry — especially if you do most of your work online. Even though we can all agree on the importance of social media, figuring out how to use it is not so obvious. Read More »
Two and a half years ago, the first edition of “The New Rules of Marketing and PR” hit the shelves. David Meerman Scott’s guide to using other online tools for marketing was a game changer. Last month, the second edition of the book came out. Read More »
If you’re dreaming of becoming a web worker, check out “Undress for Success: The Naked Truth About Making Money at Home,” by Kate Lister and Tom Harnish. While the book isn’t the first on the topic of working from home, it gives you a… Read More »
I first heard the buzz on Ann Gentle’s book “Conversation and Community: The Social Web for Documentation” last summer during the lead up to its publication, and followed it online until I was able to order it. While the target audience of the book… Read More »
Most business books on the market cover the gamut of how to make more money, gain fame, grow, get work done, and manage people. But few talk about business from the perspective of “family first” like Marc Warnke’s book “ONO, Options Not Obligations.” Many web… Read More »
