In the desire to be perceived as thought leaders, many businesses are focusing on a curatorial approach to their social media presences. But if you work in a creative team, an approach to social media that leverages your creativity can deliver benefits far beyond brand-customer engagement. Read More »
Collaboration
Yahoo’s release of Twitter usage presents some interesting pointers for organizations, implying that greater benefits are available to companies using Twitter to actively engage with their own team members: companies that stop seeing Twitter as an outward-focused medium, and customers as a separate audience from staff. Read More »
There is a way to get a an easy to use collaboration platform in place quickly using simple blogging tools. The approach outlined here lets you get to work with your team, without waiting on corporate IT to set up something on the internal network. Read More »
It’s free and easy to get started with Google Analytics, but there are also a lot of advanced features that can make it even more useful. I thought it might be time to do post with a few quick tips for getting more out of it. Read More »
As we approach the end of the year, it’s a good time to take a step back and look at some data to see which of your blog posts have been getting attention and which ones have been mostly ignored. Read More »
If you’re a blogger, your most common problem is likely not knowing what to write. You open your word processor or editor to find a blank canvas staring back at you, which causes the same thing to happen to your mind — it goes blank. Read More »
The tech news has been buzzing with the launch of Google’s App Inventor for it’s Android platform. Despite Apple’s restrictions on third-party development kits — codified in clause 3.3.1 of iPhone’s developer terms — there are toolkits available for iPhone app development, too. Read More »
After iPad announcement day, I provoked a lot of controversy by writing that I felt that the iPad could serve as a travel computer for me. After handling it and trying out its features, I’m now even more convinced that is true. Read More »
In a world in which everything is made public it can be difficult to imagine the role that a restricted-access online journal might serve. Yet Penzu is exactly that: an online journal tool that, by default, saves your entries securely. Read More »
A recent Pew survey revealed that the popularity of blogging among teens and young adults has declined dramatically from 28 percent to 14 percent from 2006 to 2009. It reveals a trend that clearly shows that blogging is losing its luster with today’s younger generation. Read More »
Without question, blogging provides an effective way to market your business. And most folks know that, generally, the more frequently you blog, the higher your traffic. But does that mean you should follow the advice of many to create a new post every single day? Read More »
In early 2007, the Council of Public Relations Firms (CPRF) and APCO Worldwide partnered to learn more about interactions and relationships between public relations (PR) professionals and bloggers. Findings showed that PR professionals who understood blogger “culture” were having more success in communicating in … Read More »
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