I recently received an email advertising a webinar from HubSpot, an inbound marketing company. The subject line was provocative enough to get me to open it, and it got me thinking about all the hype we’ve seen over social media. Where is this thing going? Read More »
Collaboration
If you’re a blogger, your most common problem is likely not knowing what to write. You open your word processor or editor to find a blank canvas staring back at you, which causes the same thing to happen to your mind — it goes blank. Read More »
Social media calendars are being created, modified, enhanced and utilized on an ongoing basis to better manage blogs, microblogs and social network content and messaging. As you are looking to fill in the blanks in your social media calendar? Read More »
Without question, blogging provides an effective way to market your business. And most folks know that, generally, the more frequently you blog, the higher your traffic. But does that mean you should follow the advice of many to create a new post every single day? Read More »
In early 2007, the Council of Public Relations Firms (CPRF) and APCO Worldwide partnered to learn more about interactions and relationships between public relations (PR) professionals and bloggers. Findings showed that PR professionals who understood blogger “culture” were having more success in communicating in … Read More »
Yesterday, I recently shared four ways to market your business with content, after a reader asked for a more detailed list of specific things small businesses could do to have a continuous marketing/promotional program. You don’t have to limit your marketing and … Read More »
A colleague of mine, also a freelance writer, deleted his blog last weekend. When I asked him why, he cited comment trolls as the primary reason as to why he had to shut it down. “I wanted to showcase my work,” he said, “not spend … Read More »
In the wide world of business there is still an enormous resistance to embracing newer communications tools such as blogs, microblogs and social networks as part of fully-integrated marketing strategies. Here is how that can, and should, change. Read More »
I’ve been thinking about the idea of “free,” and not in the context of freemium business models and tangible products or services being given away, as explored by Chris Anderson in his book “Free: The Future of a Radical Price.” I’ve been thinking … Read More »
“What is Twitter, anyway?” I’ve been asked questions like that many times, as I’m sure most web workers have. “The Social Media Marketing Book” by tech writer Dan Zarrella, attempts to explain Twitter, blogs, Facebook, LinkedIn, Flickr, Second Life, Yelp, and even such … Read More »
This weekend I was on an “SEO Smackdown” panel at our local WordCamp Portland. Two of us were from the content side, while the other two panelists were SEO experts. My take on SEO is that writing compelling, interesting blog content that people will … Read More »
Yesterday, I read the Unconventional Guide to the Social Web, and although I found a lot of useful information in it, one thing has stuck with me since reading it. Your blog is your mothership. Don’t neglect it for lesser tools. This is an important thing to … Read More »
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