Some Gmail users are seeing ads below messages. Gmail has long displayed ads in its web interface, to the right of incoming messages. But some are complaining that the new placement makes it more likely that people will click on ads accidentally. Read More »
Collaboration
Bringing in a new agency can be fraught with pitfalls, but the most common seems to be the creation of “silos.” Your other agencies can cut out the new guys from key conversations so your social media marketing team can’t properly integrate their work. Read More »
A recent development in advertising has really rubbed me the wrong way. I know it was supposed to be a helpful thing, but I felt annoyed at the company, and I think social media could have been used to achieve better results. Read More »
Who said that the advertising models of print and yesteryear would be sustainable online? Everyone just hoped they’d translate, because porting old models onto new platforms didn’t require much innovation or effort. Read More »
Aaron Brazell, aka @technosailor and founder and lead editor of Technosailor.com, when he spoke at Izeafest 2009, shared his thoughts on what makes someone an “influencer.” The difference between being a celebrity and an influencer, he said, is that, “Being a celebrity… Read More »
As respected online publications such as Salon.com, The New York Times and The Wall Street Journal removed all or most of their paid subscription models over the course of the decade, conventional wisdom formed that holding print content intended for a mainstream audience… Read More »
I’ve recently been researching ways to promote my own site, at places like Facebook, among others. The problem, as is always the problem with internet advertising, is finding a simple, cost effective way to bring my ads to potential customers who’re actually looking for my services. Google… Read More »
