Most people also get twitter with their Crackberries and iPhones. So even if your company is not into twitter, chances are that most executives or employees do have access to twitter and very likely use it.

Cheers!

@John, thanks for sharing your story. B2Bs have been slow to adopt social networking (those of you already doing it — you’re rare!). Most of my clients are B2B and they are just not hot on social networking even though I’ve shared success stories.

I even have a client whose clients don’t even have web sites. So I suppose every industry is different.

My firm is in a true niche: thermal engineering for electronics. So when we were thinking of whether or not we should use social networking tools we thought, “we are in such a B2B niche, it can’t matter”. But we did anyway. Lo and behold we have been surprised!

we’ve been surprised by how many in our little niche are on Twitter. For one of our monthly thermal engineering webinars we did our usual email campaign but also included a tweet about it. Incredibly our attendance bumped 20%.

I would agree with your post. Businesses should just jump in and take the plunge with social networking and not to worry about being “perfectly polished”. We are still learning alot about social networking in B2B, but, we think, even for niches like ours, it’s got true value.

John.