Comments on: Selling the Multi-Skilled Freelancer: Single or Separate Storefronts? http://gigaom.com/collaboration/selling-the-multi-skilled-freelancer-single-or-separate-storefronts/ Fri, 10 Feb 2012 05:49:03 +0000 hourly 1 http://wordpress.com/ By: Jonathan @ saynototheoffice http://gigaom.com/collaboration/selling-the-multi-skilled-freelancer-single-or-separate-storefronts/#comment-82509 Mon, 25 May 2009 11:25:01 +0000 http://webworkerdaily.com/?p=12441#comment-82509 I have thought about this problem a lot. What has preoccupied me most is whether to keep personal and professional brands separate. Do you run both a personal blog which you populate with bio information and personal thoughts as well as your ‘on-topic’ blog or website? Or do you do it all on one site and let your personal brand merge with your professional brand. I’m currently using the latter technique and sometimes get the feeling that I am becoming my professional brand. I’m worried that the next time someone asks me my name, I’ll say ‘saynototheoffice’ instead of ‘Jon’!

]]> By: Marty Thornley http://gigaom.com/collaboration/selling-the-multi-skilled-freelancer-single-or-separate-storefronts/#comment-82508 Thu, 14 May 2009 03:20:07 +0000 http://webworkerdaily.com/?p=12441#comment-82508 As someone who offers a range of services from video production to web design, to consulting (itself in a range of areas), I have found it really important to make all of them very visible.

I think it would be extremely inefficient to break them all up just so that individual clients or viewers would feel like they were dealing with a specialist. Plus, by combining them all under one umbrella, I have ended up with many clients who needed help in those other areas but would never have known about them if I didn’t make it available.

I do think that the different services offered need to be related. Mine all surround digital media creation, for example. If I was also a carpenter or an accountant those would need to be separate.

]]> By: Mark Tisdale http://gigaom.com/collaboration/selling-the-multi-skilled-freelancer-single-or-separate-storefronts/#comment-82507 Wed, 13 May 2009 14:13:35 +0000 http://webworkerdaily.com/?p=12441#comment-82507 I have thought about this a lot as it affects how I blog as well. I have tended to blog about a lot of things but have spun off sites focusing on posts that were generating a lot of traffic. Makes managing them all a real pain though and thus the hesitation to work on 5 blogs simulataneously. The benefits are there though so I guess my advice is consider how important certain aspects of your biz are and then follow through on to go solo front or not.

]]> By: Dawn Pedersen http://gigaom.com/collaboration/selling-the-multi-skilled-freelancer-single-or-separate-storefronts/#comment-82506 Wed, 13 May 2009 01:25:29 +0000 http://webworkerdaily.com/?p=12441#comment-82506 I have always worked through one storefront. However, sometimes I think I should specialize and focus on that specialty in my branding. then if a client asks if I can also do this other thing, I can say yes. I might get more business if I focus, for example, on WordPress and Drupal development. I haven’t tried that kind of specialization yet.

]]> By: Stephanie M. Cockerl http://gigaom.com/collaboration/selling-the-multi-skilled-freelancer-single-or-separate-storefronts/#comment-82505 Tue, 12 May 2009 18:48:25 +0000 http://webworkerdaily.com/?p=12441#comment-82505 I recently had to slim down my focus to a couple of items in my storefront. However, if anyone asks me about anything specific, I direct them to the proper landing page.

]]> By: What to read on the GigaOM network http://gigaom.com/collaboration/selling-the-multi-skilled-freelancer-single-or-separate-storefronts/#comment-82504 Tue, 12 May 2009 17:03:22 +0000 http://webworkerdaily.com/?p=12441#comment-82504 [...] on your iPhone? Yes! No! Maybe! (NewTeeVee) Google defends its power consumption (Earth2Tech) Selling the multiskilled freelancer: single or separate storefronts (WebWorkerDaily) [...]

]]>