Comments on: Preaching Beyond The Choir: Get Clients Jazzed About Social Media

By: Social Media - An Email to Our Saviour’s Staff (GBrenna.com)

Social Media - An Email to Our Saviour’s Staff (GBrenna.com) — Wed, 04 Mar 2009 01:32:42 +0000

[...] but instead of describing it to you myself, I’m going to quote Darrell Etherington from WebWorkerDaily.com. (He puts it a bit more eloquently than I could). The problem is a familiar one. Those of us who [...]

By: Preaching Beyond The Choir: Get Clients Jazzed About Social Media « mensonblog

Mon, 16 Feb 2009 20:14:20 +0000

[...] Beyond The Choir: Get Clients Jazzed About Social Media Preaching Beyond The Choir: Get Clients Jazzed About Social Media: [...]

By: loyan

loyan — Tue, 10 Feb 2009 19:44:56 +0000

Thanks all for the great advice in this post and comments.

I like 1)find someone successful 2)show what they are doing 3)”this is what you are missing out on”. I love Zappos.com and EROI.com for being such great social media examples.

By: WebWorkerDaily » Archive Social Media Consultant or Snake Oil Salesman? «

Tue, 10 Feb 2009 17:39:52 +0000

[...] it’s important to think about how personal use of social media technologies is different from corporate use of the same [...]

By: Dean

Dean — Sun, 08 Feb 2009 15:38:32 +0000

Show your prospect what their competitors are doing within the social media space. Nothing heats up a small business persons blood than market place competition – usually. If you can dig up stats showing their competitors success with this then all the better.

By: Check These Out! [Feb. 5th 2009] « GBrenna.com

Check These Out! [Feb. 5th 2009] « GBrenna.com — Fri, 06 Feb 2009 20:57:11 +0000

[...] ‘Get Clients Jazzed About Social Media’ – “Just having a website is like having a business card tacked to a bulletin board… social media is the handshake.” [...]

By: links for 2009-02-04 « Shashi Bellamkonda - Social Media Swami

links for 2009-02-04 « Shashi Bellamkonda - Social Media Swami — Wed, 04 Feb 2009 18:00:24 +0000

[...] WebWorkerDaily » Archive Preaching Beyond The Choir: Get Clients Jazzed About Social Media « [...]

By: Karthik S

Karthik S — Wed, 04 Feb 2009 09:52:08 +0000

Well, for starters, I’m not getting into something as advanced as ROI. I’m talking basics and people do not understand it. So, I explain it to them in a language they understand…even blogged about it since others can use that story to sell the potential of the tools first.

http://itwofs.com/beastoftraal/2009/02/03/social-media-for-the-web-1-web-0-and-web-10-generation/

By: Anelly

Anelly — Wed, 04 Feb 2009 07:43:34 +0000

I read some weeks ago an article regarding Twitter and European companies. There was a comparison between EU and American companies regarding the use of microblogging for business purpose. And it seems that European companies are doubtful and they don’t understand how Twitter could help their businesses.

By: venessapaech

venessapaech — Wed, 04 Feb 2009 05:46:05 +0000

Good summary of some key challenges. It’s important to address the assumption that everyone will ‘get it’, and (even more foolish), the idea that if they don’t, they’re somehow lacking vision or smarts.

I particularly like the handshake analogy.

Like@Tabitha, I’ve had personal success by showing people a live stream of web conversation about their product or brand.

Let them peer into the zeitgeist and help them understand that it’s both ok, and easy, for them to take part in those conversations. This stuff can be alienating and confronting. A safe, dynamic real-time example communicates more than any siloed pitch could.

And always, a focus on the people, the personalities – or – the practicalities (how is this thing relevant to my need, right now), is critical in messaging. Avoid spouting obtuse marketing dogma through shiny new megaphones. Over zealous ‘social media’ spin will likely further distance you from your client and their needs.