Comments on: It's Not About the Tools, It's About the Strategy http://gigaom.com/collaboration/its-not-about-the-tools-its-about-the-strategy/ Fri, 10 Feb 2012 12:04:31 +0000 hourly 1 http://wordpress.com/ By: Juan Carlos Jimenez http://gigaom.com/collaboration/its-not-about-the-tools-its-about-the-strategy/#comment-82320 Tue, 29 Sep 2009 10:03:15 +0000 http://webworkerdaily.com/?p=12253#comment-82320 Dear Celin,

Thank you very much for your post. I’m completly agree with you.

Confuse strategy with tactics is one of the most common mistakes in management today. For many people it is difficult to define objectives appropriately. Thanks for your help.

Regards,

Jucar

]]> By: Lyndon http://gigaom.com/collaboration/its-not-about-the-tools-its-about-the-strategy/#comment-82319 Sat, 13 Jun 2009 05:10:26 +0000 http://webworkerdaily.com/?p=12253#comment-82319 Strategy is definitely important than tools. Having a plan in place and sticking to it is important.

]]> By: Eric Berlin http://gigaom.com/collaboration/its-not-about-the-tools-its-about-the-strategy/#comment-82318 Fri, 08 May 2009 22:42:49 +0000 http://webworkerdaily.com/?p=12253#comment-82318 Great piece Celine. Without having a clear read on your first point, define goals (and so many don’t!) nothing else can happen.

]]> By: John McTigue http://gigaom.com/collaboration/its-not-about-the-tools-its-about-the-strategy/#comment-82317 Fri, 08 May 2009 12:59:55 +0000 http://webworkerdaily.com/?p=12253#comment-82317 Great points Celine. There are so many great tools and most of them are fun to play with – but they can also be intimidating to newbies. Once the strategy is in place I recommend trying to achieve a few specific goals using a limited set of tools and a consistent, daily effort. That way you see results, understand where the weaknesses may lie, and adapt your strategy and toolkit to improve.

]]> By: Internet Marketing, Strategy & Technology Links – May 8, 2009 « Sazbean http://gigaom.com/collaboration/its-not-about-the-tools-its-about-the-strategy/#comment-82316 Fri, 08 May 2009 12:03:54 +0000 http://webworkerdaily.com/?p=12253#comment-82316 [...] It’s Not About the Tools, It’s About the Strategy (Web Worker Daily) [...]

]]> By: Twitter Today: May 7, 2009 | kenneth lim . net http://gigaom.com/collaboration/its-not-about-the-tools-its-about-the-strategy/#comment-82315 Thu, 07 May 2009 16:31:29 +0000 http://webworkerdaily.com/?p=12253#comment-82315 [...] It’s not about the tools, it’s about the strategy (Via: @danschawbel) [...]

]]> By: SmartBlog On Social Media » Blog Archive » Today’s bonus tracks http://gigaom.com/collaboration/its-not-about-the-tools-its-about-the-strategy/#comment-82314 Thu, 07 May 2009 15:09:59 +0000 http://webworkerdaily.com/?p=12253#comment-82314 [...] Web Worker Daily on why it’s not about the tools, it’s the strategy [...]

]]> By: Eric Hoffman http://gigaom.com/collaboration/its-not-about-the-tools-its-about-the-strategy/#comment-82313 Thu, 07 May 2009 15:07:05 +0000 http://webworkerdaily.com/?p=12253#comment-82313 I loved the statement, “social media is heavy on tactics and light on strategy” that I heard at the Inbound Marketing Summit in San Francisco last week. It’s exactly what you’re referring to in your post – many people and companies are jumping into social media without considering goals and objectives. Great post!

]]> By: Ryan Wynia http://gigaom.com/collaboration/its-not-about-the-tools-its-about-the-strategy/#comment-82312 Thu, 07 May 2009 04:04:03 +0000 http://webworkerdaily.com/?p=12253#comment-82312 I often prompt clients with the question: “What do you hope to accomplish with social media that you believe can’t be accomplished any other way?” This really leads into some great discussion and brings things to a point of clarity and focus re: the aforementioned protocol. Much the same way I’m inclined to process the strategy as opposed to vacuous tactics.
http://bit.ly/hKA48

]]> By: justelise http://gigaom.com/collaboration/its-not-about-the-tools-its-about-the-strategy/#comment-82311 Wed, 06 May 2009 19:10:01 +0000 http://webworkerdaily.com/?p=12253#comment-82311 It all boils down to requirements gathering. People who don’t do it, and who constantly launch into new technologies/platforms, will be constantly changing their tools. This entire article boils down to making sure you know what you want when you start.

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