Comments on: Is Social So Over?

By: NM

NM — Tue, 20 Jan 2009 13:45:12 +0000

I’m conducting a job search for the first time since 2005 and I was surprised at how many postings required Social Media skills! It’s one thing to spend time on Facebook all day but to successfully roll out social media in the professional setting is something else altogether.

By: Is Social So Over? « Social Media Mama

Is Social So Over? « Social Media Mama — Fri, 19 Dec 2008 13:21:28 +0000

[...] Read more of my post over on Web Worker Daily’s site. [...]

By: Robert S. Robbins

Robert S. Robbins — Tue, 16 Dec 2008 15:19:48 +0000

It is not over until the fat lady sings and posts a video on YouTube where haters tell her she is fat.

By: Rakesh

Rakesh — Mon, 15 Dec 2008 11:54:28 +0000

U r damn right, it was a fad getting over now.

Rakesh

By: Aliza Sherman - “Is Social So Over?” « Eclectic Buzz Blog

Aliza Sherman - “Is Social So Over?” « Eclectic Buzz Blog — Sun, 14 Dec 2008 05:17:36 +0000

[...] http://webworkerdaily.com/2008/12/11/is-social-so-over/ [...]

By: Dave Conrey

Dave Conrey — Sat, 13 Dec 2008 19:45:50 +0000

I also worked with a company in 1999 that thought it would be awesome to use 2000 in their domain name.

Using the term Social in a company name definitely dates your business and limits your ability to diversify, but I don’t think social media is over. I think there are millions of people and thousands of business that haven’t even scratched the surface of social media.

If this other people think social is over, let them get out of the way so I can capitalize on their absence.

By: Markus

Markus — Fri, 12 Dec 2008 15:24:05 +0000

Can I at least hope out loud that the phrase “Join the conversation” is over?

By: sscheper

sscheper — Fri, 12 Dec 2008 04:13:21 +0000

You may also want to check out yonkly. It’s the first microblog that integrates with twitter: http://yonkly.com

By: Steve Kane

Steve Kane — Thu, 11 Dec 2008 23:58:20 +0000

I’ve noticed we humans tire of words quickly and to demonstrate, here is your question, “Is Social So Over?” I think not.

Web evolution is causing us to evolve and invent language – to create shortcuts to describe sometimes nebulous concepts. Nebulous like computing in the “Cloud” one might say. :-)

There’s a reason why Eskimos have over 30 words to describe snow. Snow is more important and ever changing in their world – as the web is in ours. They’re probably not so much tired of the word, but have found it not specific enough for many purposes.

A nice short useful word like “social” will be with us for a very long time, I’m guessing. But like Eskimos, we won’t just be satisfied just to know there’s snow outside – we’ll want to know the color, texture, granularity, depth and more – or that the site is a dating site – or a social cause site – or a targeted community site like “a long haul trucker load board community site”.

Yeah, social’s a bit worn, but here to stay.

By: Steve Turner

Steve Turner — Thu, 11 Dec 2008 23:39:13 +0000

I’d say that “social” is over as a marketing term, or a buzzword, or likely as a company name, but that’s largely due to two causes: overhyping of the concept, and the fact that its use is standard and mainstream (well, business mainstream anyway), that it’s just not a distinguishing feature anymore.

Social is the web standard (and always has been really), so it doesn’t need to be the hype centre anymore.

By: Dave Evans

Dave Evans — Thu, 11 Dec 2008 23:10:54 +0000

The great thing about “social” as noted in the post is that ordinary person gets it. Unlike website, blog, status update, pipeline…it’s an ordinary word, not a term of art. So yes, “I’m a social media this or that…” may or may not be overused (probably is) or used incorrectly (definitely) and so subject to the same pollutive/corruptive/weakening effects that define the acceptance curve of any term of art.

But…to the ordinary person, social media represents something that he or she can immediately understand and participate in. Have a thought? Post it. See something cool? Shoot it (ah, to be clear, with a camera…) and share it. The “web” (and what we’d call “Web 2.0/Social Web”) has now arrived at a new plateau that truly enables anyone to be a publisher using ordinary tools (words, pictures, audio) recorded via devices they generally have (a digital camera, smart phone, etc.)

So, claiming “I’m social xyz” at a SXSW party this spring may draw a thin smile and a “so what” from your peers…but for ordinary folks (the type that wear tennis shoes or maybe the occasional python boot) the term “social” means that they are finally included in all of what we love in a way that is immediately obvious to them.

No, social is not over. In fact, it’s just now happening.

By: Dima

Dima — Thu, 11 Dec 2008 21:36:36 +0000

Just like it happened with search engines, blogs and web.20 – the hype is over. The market has been saturated…Main thing – there is some healthy remainders, like google, AJAX, linkedin, etc…

Looks like the next big bang is the cloud apps – thousands of apps emerged so far – next phase is the period of survival and consolidation.

Mobile – there are still miles to go…

By: spolastre

spolastre — Thu, 11 Dec 2008 21:10:08 +0000

It’s overused. It’s ok to use it to refer to the entire phenomenon (i.e. Social Networking), but it’s been there, done that when naming your product.