Comments on: Building Your Online Credibility

By: 3 Successful Business Models Built Around Content

3 Successful Business Models Built Around Content — Thu, 29 Apr 2010 14:01:36 +0000

[...] 0 I strongly believe in content marketing. It’s one of the most effective ways to build credibility and establish a presence online, but it’s also a great way to create additional revenue [...]

By: WebWorkerDaily » Archive WWD Roundup: Surviving the Coming Shakeout «

WebWorkerDaily » Archive WWD Roundup: Surviving the Coming Shakeout « — Mon, 17 Nov 2008 19:00:05 +0000

[...] Building Your Online Credibility [...]

By: Helpful Content Social Media Marketing | Search Engine People | Toronto

Fri, 07 Nov 2008 20:12:45 +0000

[...] (Kimberly Krause Berg) Twitter Case Study of a Commercial “Non Big Brand” (Rae Hoffmann) Building Your Online Credibility (Celine [...]

By: louise

louise — Wed, 05 Nov 2008 14:40:28 +0000

Builiding online credibility should also start with the fundamentals – access to online accounts which actually make up your online identity.

Ensuring password protection can avoid things like identity theft and fraud, which are sure to ruin anyone’s good name.

I work for Passpack (an online password manager) and often see something as crucial as privacy, overlooked.

Our identities are as safe as we make them on the web, let’s make them safe:

http://tinyurl.com/43m5s7

Have a great Wednesday.

Louise

By: Robin Gurney

Robin Gurney — Sun, 02 Nov 2008 12:51:35 +0000

I have had the pleasure of studying BJ Foggs materials for some time (he’s the guy behind the Stanford project) and as a side issue I’d like to comment on two aspects:

1. Credibility factors (for a website) vary enormously between organisations. For example a government org does not need to meet the same criteria as a small exporter company from an emerging country.

2. Credibility affects reputation enormously and this is an area that needs more work. How can we measure the reputation of a brand/org online? and what role does credibility play within it? We partly address these issues in eFootprint TM audits. You can read a free one here we made of easyJet.com here: http://www.efootprint.com/easyJet-eFootprint-report.pdf

Good post, nice to see website/online credibility getting onto more people’s agendas. I have been banging on about its importance for years..

By: David Petherick

David Petherick — Fri, 31 Oct 2008 15:14:22 +0000

Excellent article Celine.

Here are a few methods I can also recommend: -

1) Set up a search for your name or brand on Twitter (http://search.twitter.com) and grab the RSS feed for that search, and check it daily.

2) Use a professional and consistent photo / avatar so that your face is also a consistent part of your brand. I use one where I add a specific colour and little logo.

3) Customising your twitter background, as you suggest is definitely a must-do. I’ve had several specific comments, and picked up business because I spent a bit of energy creating my page (http://twitter.com/clarocada)

4) Register yourself at http://backtype.com so that you can ‘own’ and manage conversations and comments you make on other blogs. To see the advantage, see http://www.backtype.com/davidpetherick where my comments are collected (for better or worse).

5) Tools like Andy Beal’s http://trackur.com are worth trying out to keep track of what’s being said about you.

6) Disclosure: I help my customers manage credibility and visibility online – I call it Digital Biography. ;-)

Regards, David

By: Hana

Hana — Fri, 31 Oct 2008 13:37:42 +0000

This is very true. Online identity is very crucial and to appear trustworthy is a key. Without that, your customers would choose the competitive company and you would loose a business.

By: Irene Koehler

Irene Koehler — Thu, 30 Oct 2008 16:34:19 +0000

Wonderful post! Excellent point linking one’s online presence to real-world responsiveness and integrity. One without the other will quickly damage your credibility.

Irene Koehler
http://almostsavvy.com