Comments on: 6 New Terms to Use When Measuring Social Marketing Efforts

By: Jen Banks Abreu

Jen Banks Abreu — Thu, 21 Oct 2010 16:19:32 +0000

Great post, such an interesting way to frame the discussion about why we use social media and what we can get out of it as an organization– in a concrete way! Thanks for sharing.

By: The 6 words all social marketers must remember « FCEdge Powerful Marketing Communications

Fri, 25 Jun 2010 18:34:20 +0000

[...] such as actions, transactions and transformations is key to producing useful data, Sherman argues. Web Worker Daily Possibly related posts: (automatically generated)What real-time search means for youMarketers love [...]

By: Guan

Guan — Tue, 22 Jun 2010 21:46:03 +0000

Aliza thanks for a great post, this is definitely a good start. One idea that I have been thinking about, adding to what you wrote is to try to find the "influencers" in your community. Who are the people spreading the word? Who are the ones influencing other folks to trigger a transformation or transaction in your words?

By: Company B - Branding. Public Relations. Social Media.

Company B - Branding. Public Relations. Social Media. — Fri, 18 Jun 2010 14:29:32 +0000

[...] media and read numerous blog posts on the topic. The majority offer truly useful information, like this one from Web Worker Daily calling for a new paradigm in measuring. The illustration that this very [...]

By: Antonia

Antonia — Fri, 11 Jun 2010 23:18:44 +0000

Hi,

Great post. :) I blogged about something similar today. http://www.socialglitz.com/wheres-the-money-in-social-media/

Thanks for posting this great read.

Antonia

By: This week’s most clicked | SmartBlog On Social Media

This week’s most clicked | SmartBlog On Social Media — Fri, 11 Jun 2010 17:18:27 +0000

[...] The 6 words all social marketers must remember [...]

By: Resurrect Your Social Media Presence « ANDYWERGEDAL

Resurrect Your Social Media Presence « ANDYWERGEDAL — Tue, 08 Jun 2010 14:39:47 +0000

[...] 6 New Terms to Use When Measuring Social Marketing Efforts Web Life [...]

By: Sam Ford

Sam Ford — Sun, 06 Jun 2010 14:22:56 +0000

Absolutely, Aliza. We sometimes use the image of peanut butter when we talk about spreadability…But we’ve been working on an argument using the term “spreadable media” for the last couple of years at the MIT Convergence Culture Consortium, a research project for which I was formerly project manager. In short, we believe that exclusively relying on quantitative “stickiness” as a metric of success and buying into the terminology of “viral marketing” brings with all sorts of potentially dangerous connotations for marketers. If you’d be interested in reading more on the concept, see the following:

http://www.fastcompany.com/blog/sam-ford/conversation-convergence/spreadable-media-cure-viral-marketing

http://www.henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p.html

By: Karen

Karen — Fri, 04 Jun 2010 23:03:05 +0000

Transactions, by far, can be considered the best measure of the success of marketing through social networks. If it were possible to send out one message every second of every day, then imagine the kind of responses you would get? You still need to pre-qualify your contacts and lead them up to the close...even then I don't call it a sale when it's paid...sometimes people return what they buy (whether we like it or not), and that's business.

I enjoyed the article very much, it does offer a lot of points to ponder and tells us to be more focused and exacting in our marketing strategies. :)

Karen, The Resume Chick (on Google and Twitter)

By: 6 New Terms to Use When Measuring Social Marketing Efforts : Popular Links : eConsultant

Fri, 04 Jun 2010 19:49:38 +0000

By: Roger Hilleboe

Roger Hilleboe — Fri, 04 Jun 2010 17:53:31 +0000

4 ACTION has been used in Direct Response Marketing for decades, as-in, the “Customers Call To Action.” Consumer action in response to a traditional ink-on-paper, an email, or internet ad trumps the other five, terms you list by a ratio of at least ten to one. Transactions follow.

By: Measuring Success In Social Media Programs | Hazel House Productions

Measuring Success In Social Media Programs | Hazel House Productions — Fri, 04 Jun 2010 15:59:22 +0000

[...] Aliza Sherman over at Web Worker Dailyexplores the measurement methods with regards to social marketing. She says that not only is it important to gauge how many eyeballs you attract, but also ask: what was the quality of the engagement. Did you gain an enthusiastic fan who will be a brand ambassador on an ongoing basis? [...]

By: Aliza Sherman

Aliza Sherman — Fri, 04 Jun 2010 04:23:08 +0000

I totally marvel at the unhappy customer to raving fan transformations that I've witnessed first hand. Every brand truly engaged and committed to social-powered marketing has their share of examples of that very thing. Agreed about it taking time.

By: Aliza Sherman

Aliza Sherman — Fri, 04 Jun 2010 04:21:35 +0000

Spreadability, eh? Sounds...tasty! ;)

By: Rob Longert

Rob Longert — Thu, 03 Jun 2010 19:07:41 +0000

This is an excellent post, Aliza and makes a lot of sense. We also talk a lot about "spreadability," which seems to be the overarching message here.

Thanks for sharing.

By: Tim Bursch

Tim Bursch — Thu, 03 Jun 2010 17:18:12 +0000

Aliza, Great thoughts here. I especially like #5. Organizations now have the opportunity to publicly show transformations. You can see in a conversation thread an unhappy customer change into a raving fan.

I do think it will take time though for business to adapt these new metrics for good performance. Many still want clicks and quantity. Hopeful, Tim