This is a very good point you’re making, specially now, when everybody is hungry for social media. The trend seems to be “feast first”, ask if it contains elements you’re allergic to – after.

I do believe that small business owners and freelancers need web presence. Yet not any web presence is good for business and just buzz without trust is not really what small businesses need.

So you might want to take the time to look for the best tool for your business, test it in private, think about what you need and if that tool can help you with that or not.

Great post.