Comments on: 4 Branding Lessons from Wall Drug http://gigaom.com/collaboration/4-branding-lessons-from-wall-drug/ Fri, 10 Feb 2012 07:11:08 +0000 hourly 1 http://wordpress.com/ By: Steve Wilson http://gigaom.com/collaboration/4-branding-lessons-from-wall-drug/#comment-64865 Thu, 18 Oct 2007 06:32:55 +0000 http://webworkerdaily.com/2007/10/09/4-branding-lessons-from-wall-drug/#comment-64865 I remember stopping at Wall Drug myself a few years back during a cross-country road trip, and I marveled at how they could get so many people to pull of the highway in this little town in the middle of nowhere. They have remained faithful to their origins — free ice water. Great observations.

]]> By: Special Drawing Rights http://gigaom.com/collaboration/4-branding-lessons-from-wall-drug/#comment-64864 Thu, 11 Oct 2007 14:41:10 +0000 http://webworkerdaily.com/2007/10/09/4-branding-lessons-from-wall-drug/#comment-64864 Thanks for the info about ing Lessons from Wall Drug « Web Worker Daily!

]]> By: Andrew Boatman http://gigaom.com/collaboration/4-branding-lessons-from-wall-drug/#comment-64863 Wed, 10 Oct 2007 14:10:37 +0000 http://webworkerdaily.com/2007/10/09/4-branding-lessons-from-wall-drug/#comment-64863 Did you stop at Wall Drug? It is like Mecca.

]]> By: James Seay http://gigaom.com/collaboration/4-branding-lessons-from-wall-drug/#comment-64862 Wed, 10 Oct 2007 12:40:01 +0000 http://webworkerdaily.com/2007/10/09/4-branding-lessons-from-wall-drug/#comment-64862 I think your second point is the best! Adopting your own tagline (or hook) is the best way to separate your brand. The most memorable tagline I remember is the infamous “Grey Popoun.” The tagline was not unique, but most people remember the uppity rich guy with his “special” mustard. Genius. Thanks for sharing (-:

]]> By: Suzanne http://gigaom.com/collaboration/4-branding-lessons-from-wall-drug/#comment-64861 Wed, 10 Oct 2007 00:48:09 +0000 http://webworkerdaily.com/2007/10/09/4-branding-lessons-from-wall-drug/#comment-64861 It also helps if you’re the only reason to get off the highway in over 400+ miles of roasting hot asphalt.

]]> By: Daniel Genser http://gigaom.com/collaboration/4-branding-lessons-from-wall-drug/#comment-64860 Tue, 09 Oct 2007 20:38:26 +0000 http://webworkerdaily.com/2007/10/09/4-branding-lessons-from-wall-drug/#comment-64860 I really appreciate the first tip:

Have a simple, consistent, actionable message

I’ve found that it is very hard to find that one actionable message without feeling like you’re neglecting other offerings you may have. Definitely the constant analysis and tweaking, though.

]]> By: woli http://gigaom.com/collaboration/4-branding-lessons-from-wall-drug/#comment-64859 Tue, 09 Oct 2007 18:11:59 +0000 http://webworkerdaily.com/2007/10/09/4-branding-lessons-from-wall-drug/#comment-64859 Very helpful article.

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