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	<title>Comments on: The Real Reason Google is Buying Wind Power</title>
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		<title>By: Facebook Accepts King Coal&#8217;s Friend Request&#8230; Again</title>
		<link>http://gigaom.com/cleantech/the-real-reason-google-is-buying-wind-power/#comment-34623</link>
		<dc:creator><![CDATA[Facebook Accepts King Coal&#8217;s Friend Request&#8230; Again]]></dc:creator>
		<pubDate>Sun, 08 Aug 2010 13:36:38 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=62738#comment-34623</guid>
		<description><![CDATA[&lt;p&gt;[...] prioritize the purchase of clean energy, and, as Katie Fehrenbacher at Earth2Tech pointed out in a recent blog post, prudent. Clean energy is likely to get much cheaper over time, while the cost of carbon-intensive [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] prioritize the purchase of clean energy, and, as Katie Fehrenbacher at Earth2Tech pointed out in a recent blog post, prudent. Clean energy is likely to get much cheaper over time, while the cost of carbon-intensive [...]</p>
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		<title>By: Mandar Thosar</title>
		<link>http://gigaom.com/cleantech/the-real-reason-google-is-buying-wind-power/#comment-34621</link>
		<dc:creator><![CDATA[Mandar Thosar]]></dc:creator>
		<pubDate>Mon, 02 Aug 2010 06:06:39 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=62738#comment-34621</guid>
		<description><![CDATA[&lt;p&gt;Like Google other carbon footprint heaping companies should try similar things.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Like Google other carbon footprint heaping companies should try similar things.</p>
]]></content:encoded>
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		<title>By: World Wide Web Powered by Green Energy? &#124; Care2 Healthy &#38; Green Living</title>
		<link>http://gigaom.com/cleantech/the-real-reason-google-is-buying-wind-power/#comment-34618</link>
		<dc:creator><![CDATA[World Wide Web Powered by Green Energy? &#124; Care2 Healthy &#38; Green Living]]></dc:creator>
		<pubDate>Sat, 31 Jul 2010 14:05:10 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=62738#comment-34618</guid>
		<description><![CDATA[&lt;p&gt;[...] a venture into wind power, because they want to be a carbon-neutral company. As was reported, they can save money by investing in the clean technology to generate power to run their data [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] a venture into wind power, because they want to be a carbon-neutral company. As was reported, they can save money by investing in the clean technology to generate power to run their data [...]</p>
]]></content:encoded>
	</item>
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		<title>By: Juan Pablo Gomez</title>
		<link>http://gigaom.com/cleantech/the-real-reason-google-is-buying-wind-power/#comment-34616</link>
		<dc:creator><![CDATA[Juan Pablo Gomez]]></dc:creator>
		<pubDate>Fri, 30 Jul 2010 13:11:39 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=62738#comment-34616</guid>
		<description><![CDATA[&lt;p&gt;I believe that if they were really interested in energy for their datacenters they should look for a solution of combined heat (chill) and power. Half of the energy used in a datacenter generally is used for cooling.A gas engine or gas turbine + HRSG + absortion chillers, seems much more efficient. The quest is not just how we generate and distribute the energy, is more about how we use it.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>I believe that if they were really interested in energy for their datacenters they should look for a solution of combined heat (chill) and power. Half of the energy used in a datacenter generally is used for cooling.A gas engine or gas turbine + HRSG + absortion chillers, seems much more efficient. The quest is not just how we generate and distribute the energy, is more about how we use it.</p>
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		<title>By: Christine</title>
		<link>http://gigaom.com/cleantech/the-real-reason-google-is-buying-wind-power/#comment-34615</link>
		<dc:creator><![CDATA[Christine]]></dc:creator>
		<pubDate>Thu, 29 Jul 2010 13:21:16 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=62738#comment-34615</guid>
		<description><![CDATA[&lt;p&gt;It was pleasure watching that video. Very interesting Q&amp;A section.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>It was pleasure watching that video. Very interesting Q&amp;A section.</p>
]]></content:encoded>
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		<title>By: Tyler Diaz</title>
		<link>http://gigaom.com/cleantech/the-real-reason-google-is-buying-wind-power/#comment-34614</link>
		<dc:creator><![CDATA[Tyler Diaz]]></dc:creator>
		<pubDate>Thu, 29 Jul 2010 12:17:20 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=62738#comment-34614</guid>
		<description><![CDATA[&lt;p&gt;&quot;Omg! That windmill is spilling air all over the land!&quot; certainly sounds better than, &quot;Omg! That oilrig is spilling oil all over the ocean!&quot;
&lt;a href=&quot;http://www.wellnessstarts.com/revolution-e-cigarette-reviews.html&quot; rel=&quot;nofollow&quot;&gt;Revolution E-Cigarette&lt;/a&gt;&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>&#8220;Omg! That windmill is spilling air all over the land!&#8221; certainly sounds better than, &#8220;Omg! That oilrig is spilling oil all over the ocean!&#8221;<br />
<a href="http://www.wellnessstarts.com/revolution-e-cigarette-reviews.html" rel="nofollow">Revolution E-Cigarette</a></p>
]]></content:encoded>
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	<item>
		<title>By: terrencemurray</title>
		<link>http://gigaom.com/cleantech/the-real-reason-google-is-buying-wind-power/#comment-34613</link>
		<dc:creator><![CDATA[terrencemurray]]></dc:creator>
		<pubDate>Wed, 28 Jul 2010 22:34:33 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=62738#comment-34613</guid>
		<description><![CDATA[&lt;p&gt;Yes, I agree the Data Centers have always formed the backbone of Google&#039;s energy strategy. Although, I don&#039;t think until last week&#039;s announcement, the company actively communicated on its quest to &quot;green&quot; its energy-hungry data centers.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Yes, I agree the Data Centers have always formed the backbone of Google&#8217;s energy strategy. Although, I don&#8217;t think until last week&#8217;s announcement, the company actively communicated on its quest to &#8220;green&#8221; its energy-hungry data centers.</p>
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		<title>By: Joshua</title>
		<link>http://gigaom.com/cleantech/the-real-reason-google-is-buying-wind-power/#comment-34612</link>
		<dc:creator><![CDATA[Joshua]]></dc:creator>
		<pubDate>Wed, 28 Jul 2010 14:44:10 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=62738#comment-34612</guid>
		<description><![CDATA[&lt;p&gt;Katie, you&#039;re doing a wonderful job covering genuinely important movements in the green tech industry. Been a frequenter for almost 2 years and this site beats the pants off others; particularly the largely irrelevant inhabitat. Keep up the great work!&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Katie, you&#8217;re doing a wonderful job covering genuinely important movements in the green tech industry. Been a frequenter for almost 2 years and this site beats the pants off others; particularly the largely irrelevant inhabitat. Keep up the great work!</p>
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		<title>By: Casey Harrell, Greenpeace International</title>
		<link>http://gigaom.com/cleantech/the-real-reason-google-is-buying-wind-power/#comment-34611</link>
		<dc:creator><![CDATA[Casey Harrell, Greenpeace International]]></dc:creator>
		<pubDate>Wed, 28 Jul 2010 11:30:18 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=62738#comment-34611</guid>
		<description><![CDATA[&lt;p&gt;Hi Katie, really interesting story and analysis (and extended in GigaOm Pro).&lt;/p&gt;

&lt;p&gt;Another reason Google or any company with large (and expanding) electricity bills might be looking at this or a similar strategy is the expected financial risk that will come with an &lt;a HREF=&quot;http://www.datacenterknowledge.com/archives/2010/05/19/manos-industry-must-prepare-for-co2k/&quot; rel=&quot;nofollow&quot;&gt;effective price on carbon/GHGs&lt;/A&gt;.  Being powered by high carbon sources like coal will be a risk, but also a relative opportunity for forward-looking companies to link their electricity to greener, lower cost sources (as you mention).&lt;/p&gt;

&lt;p&gt;While I&#039;m sure that Bill and others hear from many potential wind (or other renewable) developers when Google is looking at siting new data center projects, it&#039;s difficult to assess what impact this is having on Google&#039;s overall environmental footprint.  The collective knowledge outside of the company is fairly scant on Google&#039;s data center siting, and company does not take the fairly commonplace step of disclosing it&#039;s own emissions footprint, via the Carbon Disclosure Project (like many others in the IT industry do) or other mechanisms.&lt;/p&gt;

&lt;p&gt;For a company that is indeed leading the IT industry in many aspects of green tech (especially in their &lt;A HREF=advocacy&lt;/A&gt; work), this is a specific place where Google can &lt;A HREF=improve&lt;/A&gt;.  This type of sunshine from the company would be able to confirm whether or not your thesis -- that Google is actively attempting to power is data centers with clean energy -- is indeed correct.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Hi Katie, really interesting story and analysis (and extended in GigaOm Pro).</p>
<p>Another reason Google or any company with large (and expanding) electricity bills might be looking at this or a similar strategy is the expected financial risk that will come with an <a HREF="http://www.datacenterknowledge.com/archives/2010/05/19/manos-industry-must-prepare-for-co2k/" rel="nofollow">effective price on carbon/GHGs</a>.  Being powered by high carbon sources like coal will be a risk, but also a relative opportunity for forward-looking companies to link their electricity to greener, lower cost sources (as you mention).</p>
<p>While I&#8217;m sure that Bill and others hear from many potential wind (or other renewable) developers when Google is looking at siting new data center projects, it&#8217;s difficult to assess what impact this is having on Google&#8217;s overall environmental footprint.  The collective knowledge outside of the company is fairly scant on Google&#8217;s data center siting, and company does not take the fairly commonplace step of disclosing it&#8217;s own emissions footprint, via the Carbon Disclosure Project (like many others in the IT industry do) or other mechanisms.</p>
<p>For a company that is indeed leading the IT industry in many aspects of green tech (especially in their &lt;A HREF=advocacy work), this is a specific place where Google can &lt;A HREF=improve.  This type of sunshine from the company would be able to confirm whether or not your thesis &#8212; that Google is actively attempting to power is data centers with clean energy &#8212; is indeed correct.</p>
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		<title>By: free Cardsharing</title>
		<link>http://gigaom.com/cleantech/the-real-reason-google-is-buying-wind-power/#comment-34610</link>
		<dc:creator><![CDATA[free Cardsharing]]></dc:creator>
		<pubDate>Wed, 28 Jul 2010 07:41:40 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=62738#comment-34610</guid>
		<description><![CDATA[&lt;p&gt;hmmm :)&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>hmmm :)</p>
]]></content:encoded>
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		<title>By: Green &#124; The great wind power bait and switch &#8211; Boston Globe &#124; Green energy</title>
		<link>http://gigaom.com/cleantech/the-real-reason-google-is-buying-wind-power/#comment-34609</link>
		<dc:creator><![CDATA[Green &#124; The great wind power bait and switch &#8211; Boston Globe &#124; Green energy]]></dc:creator>
		<pubDate>Wed, 28 Jul 2010 07:33:01 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=62738#comment-34609</guid>
		<description><![CDATA[&lt;p&gt;[...] Renewable Energy SourcesAZoCleantechWill the US Get a Renewable Energy Standard?GetSolar.com (blog)Earth2Tech (blog)&#160;-Able Skills Construction Training&#160;-DaniWeb (blog)all 56 news [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] Renewable Energy SourcesAZoCleantechWill the US Get a Renewable Energy Standard?GetSolar.com (blog)Earth2Tech (blog)&nbsp;-Able Skills Construction Training&nbsp;-DaniWeb (blog)all 56 news [...]</p>
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		<title>By: The great wind power bait and switch &#8211; Boston Globe &#8211; Power</title>
		<link>http://gigaom.com/cleantech/the-real-reason-google-is-buying-wind-power/#comment-34608</link>
		<dc:creator><![CDATA[The great wind power bait and switch &#8211; Boston Globe &#8211; Power]]></dc:creator>
		<pubDate>Wed, 28 Jul 2010 07:17:40 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=62738#comment-34608</guid>
		<description><![CDATA[&lt;p&gt;[...] renewable energy industry in call for actionFinancial TimesBrighterEnergy.org&#160;-Earth2Tech (blog)&#160;-DesMoinesRegister.com (blog)all 51 news articles&#160;&#187;      Go to Source Stumble! for [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] renewable energy industry in call for actionFinancial TimesBrighterEnergy.org&nbsp;-Earth2Tech (blog)&nbsp;-DesMoinesRegister.com (blog)all 51 news articles&nbsp;&raquo;      Go to Source Stumble! for [...]</p>
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