Comments on: Steve Jobs Seeks to Remake Carbon Accounting via A Greener Apple http://gigaom.com/cleantech/steve-jobs-seeks-to-remake-carbon-accouting-via-a-greener-apple/ Sun, 27 May 2012 11:39:14 +0000 hourly 1 http://wordpress.com/ By: iPhone Gala » Greenpeace Hugs Apple, Kicks Sand At Dell http://gigaom.com/cleantech/steve-jobs-seeks-to-remake-carbon-accouting-via-a-greener-apple/#comment-27036 Thu, 29 Jul 2010 18:48:06 +0000 http://earth2tech.com/?p=41929#comment-27036 [...] Apple to disclose its carbon footprint, and become more aggressive on greening its gadgets. In a Business Week article last year, Apple’s fearless leader Steve Jobs noted that Greenpeace’s criticism of Apple was one [...]

]]> By: Greenpeace Hugs Apple, Kicks Sand At Dell | Mobile Compatible http://gigaom.com/cleantech/steve-jobs-seeks-to-remake-carbon-accouting-via-a-greener-apple/#comment-27035 Wed, 14 Jul 2010 22:39:38 +0000 http://earth2tech.com/?p=41929#comment-27035 [...] Apple to disclose its carbon footprint, and become more aggressive on greening its gadgets. In a Business Week article last year, Apple’s fearless leader Steve Jobs noted that Greenpeace’s criticism of Apple was one [...]

]]> By: Greenpeace Hugs Apple, Kicks Sand At Dell http://gigaom.com/cleantech/steve-jobs-seeks-to-remake-carbon-accouting-via-a-greener-apple/#comment-27034 Tue, 13 Jul 2010 19:57:39 +0000 http://earth2tech.com/?p=41929#comment-27034 [...] Apple to disclose its carbon footprint, and become more aggressive on greening its gadgets. In a Business Week article last year, Apple’s fearless leader Steve Jobs noted that Greenpeace’s criticism of Apple was one [...]

]]> By: Greenpeace Hugs Apple, Kicks Sand At Dell http://gigaom.com/cleantech/steve-jobs-seeks-to-remake-carbon-accouting-via-a-greener-apple/#comment-27033 Tue, 13 Jul 2010 15:04:55 +0000 http://earth2tech.com/?p=41929#comment-27033 [...] Apple to disclose its carbon footprint, and become more aggressive on greening its gadgets. In a Business Week article last year Apple’s fearless leader Steve Jobs noted that Greenpeace’s criticism of Apple was one [...]

]]> By: krankenkasse zusatzversicherung http://gigaom.com/cleantech/steve-jobs-seeks-to-remake-carbon-accouting-via-a-greener-apple/#comment-27032 Sat, 20 Feb 2010 15:19:20 +0000 http://earth2tech.com/?p=41929#comment-27032 Do you think I should buy apple shares now, or is it too late?

]]> By: SEC Opens Door for Climate Reporting Crackdown http://gigaom.com/cleantech/steve-jobs-seeks-to-remake-carbon-accouting-via-a-greener-apple/#comment-27031 Fri, 30 Oct 2009 16:33:28 +0000 http://earth2tech.com/?p=41929#comment-27031 [...] effort to green its image on its own terms (rather than at the hands of Greenpeace or competitors), divulged its carbon footprint (10.2 million tons of carbon emissions annually) for the first time, taking into account the greenhouse gas emissions associated with manufacturing as well as consumer [...]

]]> By: 10 Things Gadget Makers Need to Do To Get Ready for the Green Wave http://gigaom.com/cleantech/steve-jobs-seeks-to-remake-carbon-accouting-via-a-greener-apple/#comment-27030 Wed, 21 Oct 2009 14:19:52 +0000 http://earth2tech.com/?p=41929#comment-27030 [...] 5). Tell your story: Learn how to tell your story well. Make sure the general public, NGOs and policy makers know how your company is working on environmental matters through annual reports, but also through marketing campaigns, participation in public meeting and other online opportunities. Learn from Apple’s new strategy. [...]

]]> By: Apple Ups Ante in Climate Policy Debate, Quits Chamber of Commerce http://gigaom.com/cleantech/steve-jobs-seeks-to-remake-carbon-accouting-via-a-greener-apple/#comment-27029 Tue, 06 Oct 2009 07:00:45 +0000 http://earth2tech.com/?p=41929#comment-27029 [...] benefit from regulatory certainty, also wants to win good will among green-minded consumers and regain tight control over its image when it comes to environmental [...]

]]> By: Happy, Shiny People: Apple’s Big Drive for Green Credibility - Environmental Capital - WSJ http://gigaom.com/cleantech/steve-jobs-seeks-to-remake-carbon-accouting-via-a-greener-apple/#comment-27028 Tue, 29 Sep 2009 14:14:27 +0000 http://earth2tech.com/?p=41929#comment-27028 [...] [...]

]]> By: LC http://gigaom.com/cleantech/steve-jobs-seeks-to-remake-carbon-accouting-via-a-greener-apple/#comment-27027 Sun, 27 Sep 2009 17:30:48 +0000 http://earth2tech.com/?p=41929#comment-27027 “That’s significantly larger than competitors HP (8.4 million tons) and Dell (471,000 tons).” … “Apple’s competitors don’t often take into account product use, or emissions from manufacturing.”

Dear Katie,

Your article needs to be edited. Apple’s disclosure does not reveal a “significantly larger” amount of pollution than its competitors: they are measuring different things. It’s as if Apple chose to announce their corporate revenue, whereas their competitors announce their net profit, after taxes. I think you understand this concept, but your writing does not communicate that understanding to the reader.

]]>