You are writing about a set of questions that I have dealt with in the last four years in the EWPC Blog. Right now there more than 235,000 views to the blog. If you go over the blog, you will also find nearly 200 blog articles and posts and interesting debates that run over 780 comments right now.

There is no need to be paranoid. The Enron debacle was the result of an incomplete and dysfunctional market architecture that lacked demand elasticity. The EWPC-AF is complete and fully functional, in which short run and long run demand elasticity is the result of the job of competitive Second Generation Retailers.

The power industry value creation has already been concentrated in customer investments for quite some time to avoid performance deficiencies of the grid. Instead of letting a monopoly snoop on customer users, they will use their choice to select the Second Generation Retailer that best satisfies their needs.

Instead of customers having to shop with utilities for rates and independently and uncoordinated with other suppliers for their investments that result in additional operating costs, 2GRs will be one stop shopping that let them coordinate important savings by having an integrated offering.

That way, instead of a customer being forced to buy and advanced meter under a one shot homogeneous smart grid architecture, customers are able to choose when and which system better fits their needs under the transition heterogeneous smart grid architecture of the EWPC-AF. It is clear that the Second Generation Retailers will have the incentive to educate that utilities lack.