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	<title>Comments on: Smart Grid 101: Utilities Are Very Risk Averse</title>
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	<item>
		<title>By: The Sleeping Giant Awakes: Cisco Launches First Smart Grid Products &#171; WTI NewsBlog</title>
		<link>http://gigaom.com/cleantech/smart-grid-101-utilities-are-very-risk-averse/#comment-30087</link>
		<dc:creator><![CDATA[The Sleeping Giant Awakes: Cisco Launches First Smart Grid Products &#171; WTI NewsBlog]]></dc:creator>
		<pubDate>Tue, 25 May 2010 17:30:26 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=50036#comment-30087</guid>
		<description><![CDATA[&lt;p&gt;[...] the security of having the deep pockets and extensive supply chain of a big company. Utilities are risk averse by nature, have to abide by very specific regulations for maintaining service and for the most [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] the security of having the deep pockets and extensive supply chain of a big company. Utilities are risk averse by nature, have to abide by very specific regulations for maintaining service and for the most [...]</p>
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	<item>
		<title>By: The Sleeping Giant Awakes: Cisco Launches First Smart Grid Products</title>
		<link>http://gigaom.com/cleantech/smart-grid-101-utilities-are-very-risk-averse/#comment-30086</link>
		<dc:creator><![CDATA[The Sleeping Giant Awakes: Cisco Launches First Smart Grid Products]]></dc:creator>
		<pubDate>Tue, 25 May 2010 12:01:50 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=50036#comment-30086</guid>
		<description><![CDATA[&lt;p&gt;[...] the deep pockets and extensive supply chain of a big company, and not a startup. Utilities are very risk averse by nature, and have to abide by very specific regulations for maintaining service, and for the most [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] the deep pockets and extensive supply chain of a big company, and not a startup. Utilities are very risk averse by nature, and have to abide by very specific regulations for maintaining service, and for the most [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Corporate Social Media Policy and Risk Management — Des Walsh dot Com</title>
		<link>http://gigaom.com/cleantech/smart-grid-101-utilities-are-very-risk-averse/#comment-30085</link>
		<dc:creator><![CDATA[Corporate Social Media Policy and Risk Management — Des Walsh dot Com]]></dc:creator>
		<pubDate>Wed, 17 Feb 2010 03:28:18 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=50036#comment-30085</guid>
		<description><![CDATA[&lt;p&gt;[...] I believe firmly that it is not the job of a social media strategist or consultant to tell a company or organisation that it should be more or less risk tolerant. There can be perfectly good, brand-relevant reasons for one company to be comparatively risk tolerant and another risk averse, for instance as between telecommunications companies and energy utilities. [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] I believe firmly that it is not the job of a social media strategist or consultant to tell a company or organisation that it should be more or less risk tolerant. There can be perfectly good, brand-relevant reasons for one company to be comparatively risk tolerant and another risk averse, for instance as between telecommunications companies and energy utilities. [...]</p>
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	<item>
		<title>By: Smart Grid 101: It&#8217;s About Relationships, Not Technology</title>
		<link>http://gigaom.com/cleantech/smart-grid-101-utilities-are-very-risk-averse/#comment-30084</link>
		<dc:creator><![CDATA[Smart Grid 101: It&#8217;s About Relationships, Not Technology]]></dc:creator>
		<pubDate>Tue, 02 Feb 2010 16:34:20 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=50036#comment-30084</guid>
		<description><![CDATA[&lt;p&gt;[...] Spring Networks) for a utility project. Utilities would prefer to do deals with larger companies, given that they&#8217;re pretty risk averse, slow-moving and need &#8220;mission-critical&#8221; electrical gear. As Warren Weiss, partner at [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] Spring Networks) for a utility project. Utilities would prefer to do deals with larger companies, given that they&#8217;re pretty risk averse, slow-moving and need &#8220;mission-critical&#8221; electrical gear. As Warren Weiss, partner at [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Smart Grid Blog &#187; Blog Archive &#187; Smart Grid 101: Utilities Are Very Risk Averse</title>
		<link>http://gigaom.com/cleantech/smart-grid-101-utilities-are-very-risk-averse/#comment-30083</link>
		<dc:creator><![CDATA[Smart Grid Blog &#187; Blog Archive &#187; Smart Grid 101: Utilities Are Very Risk Averse]]></dc:creator>
		<pubDate>Tue, 26 Jan 2010 22:29:13 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=50036#comment-30083</guid>
		<description><![CDATA[&lt;p&gt;[...] via Smart Grid 101: Utilities Are Very Risk Averse. [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] via Smart Grid 101: Utilities Are Very Risk Averse. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: José Antonio Vanderhorst-Silverio, Ph.D.</title>
		<link>http://gigaom.com/cleantech/smart-grid-101-utilities-are-very-risk-averse/#comment-30082</link>
		<dc:creator><![CDATA[José Antonio Vanderhorst-Silverio, Ph.D.]]></dc:creator>
		<pubDate>Tue, 26 Jan 2010 12:15:00 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=50036#comment-30082</guid>
		<description><![CDATA[&lt;p&gt;Thank you Katie.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Thank you Katie.</p>
]]></content:encoded>
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		<title>By: Katie Fehrenbacher</title>
		<link>http://gigaom.com/cleantech/smart-grid-101-utilities-are-very-risk-averse/#comment-30081</link>
		<dc:creator><![CDATA[Katie Fehrenbacher]]></dc:creator>
		<pubDate>Tue, 26 Jan 2010 03:44:20 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=50036#comment-30081</guid>
		<description><![CDATA[&lt;p&gt;Hi Jose, somehow it got caught in the spam filter, sorry about that, just went live.&lt;/p&gt;

&lt;p&gt;Mary, Agreed, hopefully utilities will follow suit!&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Hi Jose, somehow it got caught in the spam filter, sorry about that, just went live.</p>
<p>Mary, Agreed, hopefully utilities will follow suit!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Rise &#38; Shine: January 25, 2009 &#124; Solar Power Building Guides</title>
		<link>http://gigaom.com/cleantech/smart-grid-101-utilities-are-very-risk-averse/#comment-30080</link>
		<dc:creator><![CDATA[Rise &#38; Shine: January 25, 2009 &#124; Solar Power Building Guides]]></dc:creator>
		<pubDate>Tue, 26 Jan 2010 02:42:45 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=50036#comment-30080</guid>
		<description><![CDATA[&lt;p&gt;[...]  Smart Grid 101: Utilities Are Very Risk Averse Any appearance of a problem with the smart grid rollout and it will have serious effects on the way utilities react. [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...]  Smart Grid 101: Utilities Are Very Risk Averse Any appearance of a problem with the smart grid rollout and it will have serious effects on the way utilities react. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: José Antonio Vanderhorst-Silverio, Ph.D.</title>
		<link>http://gigaom.com/cleantech/smart-grid-101-utilities-are-very-risk-averse/#comment-30079</link>
		<dc:creator><![CDATA[José Antonio Vanderhorst-Silverio, Ph.D.]]></dc:creator>
		<pubDate>Tue, 26 Jan 2010 00:08:58 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=50036#comment-30079</guid>
		<description><![CDATA[&lt;p&gt;Hi Katie,&lt;/p&gt;

&lt;p&gt;My comment written at 7:29 PM on January 24, 2010, is still awaiting moderation. Its title is Smart Grid 102.&lt;/p&gt;

&lt;p&gt;Please expedite it.&lt;/p&gt;

&lt;p&gt;Thank you!&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Hi Katie,</p>
<p>My comment written at 7:29 PM on January 24, 2010, is still awaiting moderation. Its title is Smart Grid 102.</p>
<p>Please expedite it.</p>
<p>Thank you!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mary Sullivan</title>
		<link>http://gigaom.com/cleantech/smart-grid-101-utilities-are-very-risk-averse/#comment-30078</link>
		<dc:creator><![CDATA[Mary Sullivan]]></dc:creator>
		<pubDate>Mon, 25 Jan 2010 23:19:57 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=50036#comment-30078</guid>
		<description><![CDATA[&lt;p&gt;Telecoms were pretty risk averse back in the early &#039;80s. They&#039;ve come a long way in the last 30 years. Let&#039;s hope it doesn&#039;t take utilities that long to open up to new thinking and a little strategic risk-taking.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Telecoms were pretty risk averse back in the early &#8217;80s. They&#8217;ve come a long way in the last 30 years. Let&#8217;s hope it doesn&#8217;t take utilities that long to open up to new thinking and a little strategic risk-taking.</p>
]]></content:encoded>
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	<item>
		<title>By: Solar Power Home &#187; Blog Archive &#187; Rise &#38; Shine: January 25, 2009 - Solar Power Information and News</title>
		<link>http://gigaom.com/cleantech/smart-grid-101-utilities-are-very-risk-averse/#comment-30077</link>
		<dc:creator><![CDATA[Solar Power Home &#187; Blog Archive &#187; Rise &#38; Shine: January 25, 2009 - Solar Power Information and News]]></dc:creator>
		<pubDate>Mon, 25 Jan 2010 23:00:36 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=50036#comment-30077</guid>
		<description><![CDATA[&lt;p&gt;[...]  Smart Grid 101: Utilities Are Very Risk Averse Any appearance of a problem with the smart grid rollout and it will have serious effects on the way utilities react. [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...]  Smart Grid 101: Utilities Are Very Risk Averse Any appearance of a problem with the smart grid rollout and it will have serious effects on the way utilities react. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Smart Grid 101: Utilities Are Very Risk Averse &#171; SmartGrid Current</title>
		<link>http://gigaom.com/cleantech/smart-grid-101-utilities-are-very-risk-averse/#comment-30076</link>
		<dc:creator><![CDATA[Smart Grid 101: Utilities Are Very Risk Averse &#171; SmartGrid Current]]></dc:creator>
		<pubDate>Mon, 25 Jan 2010 22:41:28 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=50036#comment-30076</guid>
		<description><![CDATA[&lt;p&gt;[...] Smart Grid 101: Utilities Are Very Risk&#160;Averse    Posted January 25, 2010 Filed under: Uncategorized &#124;   http://earth2tech.com/2010/01/24/smart-grid-101-utilities-are-very-risk-averse/ [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] Smart Grid 101: Utilities Are Very Risk&nbsp;Averse    Posted January 25, 2010 Filed under: Uncategorized |   <a href="http://earth2tech.com/2010/01/24/smart-grid-101-utilities-are-very-risk-averse/" rel="nofollow">http://earth2tech.com/2010/01/24/smart-grid-101-utilities-are-very-risk-averse/</a> [...]</p>
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	<item>
		<title>By: Denisse Lemos</title>
		<link>http://gigaom.com/cleantech/smart-grid-101-utilities-are-very-risk-averse/#comment-30075</link>
		<dc:creator><![CDATA[Denisse Lemos]]></dc:creator>
		<pubDate>Mon, 25 Jan 2010 19:07:16 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=50036#comment-30075</guid>
		<description><![CDATA[&lt;p&gt;With innovation, change and uncertainty comes resistance and fear to adapt new unproven technologies, such as is the case with the Smart Grid.  There is a government mandate currently pushing towards the adaptation of new energy efficient methods; however, what are missing are the activities towards “SOCIAL CHANGE” to influence CONSUMER perception to ease this transition.  That is the piece that is missing from giants such as ABB, IBM, Siemens, etc…. “Social Marketing” initiatives where utilities can influence the &quot;end-user&quot; = &quot;the consumer&quot;.&lt;/p&gt;

&lt;p&gt;Why is this not happening? Because neither Utilities nor players such as ABB had to market their products in this way ever before, it’s a mix of B2B and B2C.  So they must hire specialists from other industries such as telecom in order to generate demand and ensure the success of the convergence this industry is facing.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>With innovation, change and uncertainty comes resistance and fear to adapt new unproven technologies, such as is the case with the Smart Grid.  There is a government mandate currently pushing towards the adaptation of new energy efficient methods; however, what are missing are the activities towards “SOCIAL CHANGE” to influence CONSUMER perception to ease this transition.  That is the piece that is missing from giants such as ABB, IBM, Siemens, etc…. “Social Marketing” initiatives where utilities can influence the &#8220;end-user&#8221; = &#8220;the consumer&#8221;.</p>
<p>Why is this not happening? Because neither Utilities nor players such as ABB had to market their products in this way ever before, it’s a mix of B2B and B2C.  So they must hire specialists from other industries such as telecom in order to generate demand and ensure the success of the convergence this industry is facing.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Denisse Lemos</title>
		<link>http://gigaom.com/cleantech/smart-grid-101-utilities-are-very-risk-averse/#comment-30074</link>
		<dc:creator><![CDATA[Denisse Lemos]]></dc:creator>
		<pubDate>Mon, 25 Jan 2010 19:05:47 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=50036#comment-30074</guid>
		<description><![CDATA[&lt;p&gt;With innovation, change and uncertainty comes resistance and fear to adapt new unproven technologies, such as is the case with the Smart Grid.  There is a govermenmet mandate currently pushing towards the adaptation of new energy efficient methods; however, what are missing are the activities towards “SOCIAL CHANGE” to influence CONSUMER perception to ease this transition.  That is the piece that is missing from giants such as ABB, IBM, Siemens, etc…. “Social Marketing” initiatives where utilities can influence the &quot;end-user&quot; = &quot;the consumer&quot;.&lt;/p&gt;

&lt;p&gt;Why is this not happening? Because neither Utilities nor players such as ABB had to market their products in this way ever before, it’s a mix of B2B and B2C.  So they must hire specialists from other industries such as telecom in order to generate demand and ensure the success of the convergence this industry is facing.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>With innovation, change and uncertainty comes resistance and fear to adapt new unproven technologies, such as is the case with the Smart Grid.  There is a govermenmet mandate currently pushing towards the adaptation of new energy efficient methods; however, what are missing are the activities towards “SOCIAL CHANGE” to influence CONSUMER perception to ease this transition.  That is the piece that is missing from giants such as ABB, IBM, Siemens, etc…. “Social Marketing” initiatives where utilities can influence the &#8220;end-user&#8221; = &#8220;the consumer&#8221;.</p>
<p>Why is this not happening? Because neither Utilities nor players such as ABB had to market their products in this way ever before, it’s a mix of B2B and B2C.  So they must hire specialists from other industries such as telecom in order to generate demand and ensure the success of the convergence this industry is facing.</p>
]]></content:encoded>
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		<title>By: Rise &#38; Shine: January 25, 2009 &#124; Sweet Solar Home</title>
		<link>http://gigaom.com/cleantech/smart-grid-101-utilities-are-very-risk-averse/#comment-30073</link>
		<dc:creator><![CDATA[Rise &#38; Shine: January 25, 2009 &#124; Sweet Solar Home]]></dc:creator>
		<pubDate>Mon, 25 Jan 2010 16:06:57 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=50036#comment-30073</guid>
		<description><![CDATA[&lt;p&gt;[...]  Smart Grid 101: Utilities Are Very Risk Averse Any appearance of a problem with the smart grid rollout and it will have serious effects on the way utilities react. [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...]  Smart Grid 101: Utilities Are Very Risk Averse Any appearance of a problem with the smart grid rollout and it will have serious effects on the way utilities react. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Eideard</title>
		<link>http://gigaom.com/cleantech/smart-grid-101-utilities-are-very-risk-averse/#comment-30072</link>
		<dc:creator><![CDATA[Eideard]]></dc:creator>
		<pubDate>Mon, 25 Jan 2010 13:34:43 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=50036#comment-30072</guid>
		<description><![CDATA[&lt;p&gt;&quot;Risk averse&quot;?  Try &quot;chickenshit&quot;!&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>&#8220;Risk averse&#8221;?  Try &#8220;chickenshit&#8221;!</p>
]]></content:encoded>
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