Hilarious. Please watch. Last night Jon Stewart pointed out (in that way that only he can pull off: half ridiculous, half totally true) the very real marketing problem with cap-and-trade legislation: it’s confusing and boring. Many of us in the industry, covering this stuff on a daily basis, tend to forget how esoteric it is, and a better understanding — and marketing — of the importance of the legislation could lead to a lot more support. Also watch Stewart’s interview with Secretary of Energy Steven Chu (second clip, below the jump), who is a rock star (I just Facebook fanned) and gives Stewart a Nerds of America Society T-shirt.
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Nothing’s more boring than Jon Stewart! He’s the perfect guy to discuss this stuff.