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	<title>Comments on: How One Startup&#039;s Energy Tool Can Outsmart Google, Microsoft</title>
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		<title>By: Fun Tools to Spark Energy Conservation: Shame, Guilt, Embarrassment</title>
		<link>http://gigaom.com/cleantech/how-one-startups-energy-tool-can-outsmart-google-microsoft/#comment-25273</link>
		<dc:creator><![CDATA[Fun Tools to Spark Energy Conservation: Shame, Guilt, Embarrassment]]></dc:creator>
		<pubDate>Tue, 27 Apr 2010 18:58:52 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=37857#comment-25273</guid>
		<description><![CDATA[&lt;p&gt;[...] are a compelling motivator for a topic that is inherently boring. Efficiency 2.0 has been working on software that uses group social behavior to convince users to commit to, and follow through [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] are a compelling motivator for a topic that is inherently boring. Efficiency 2.0 has been working on software that uses group social behavior to convince users to commit to, and follow through [...]</p>
]]></content:encoded>
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		<title>By: Opower: Positive Energy Signs Up 20 Utilities, Rebrands</title>
		<link>http://gigaom.com/cleantech/how-one-startups-energy-tool-can-outsmart-google-microsoft/#comment-25272</link>
		<dc:creator><![CDATA[Opower: Positive Energy Signs Up 20 Utilities, Rebrands]]></dc:creator>
		<pubDate>Thu, 01 Oct 2009 22:46:53 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=37857#comment-25272</guid>
		<description><![CDATA[&lt;p&gt;[...] utility solution won&#8217;t be easy, despite the company&#8217;s strong showing. Companies like Efficiency 2.0 are taking a similar approach, but skipping the emphasis on paper reports and adding on more social [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] utility solution won&#8217;t be easy, despite the company&#8217;s strong showing. Companies like Efficiency 2.0 are taking a similar approach, but skipping the emphasis on paper reports and adding on more social [...]</p>
]]></content:encoded>
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		<title>By: Efficiency 2.0 - Energy Monitoring Dark Horse? &#124; Energy Circle</title>
		<link>http://gigaom.com/cleantech/how-one-startups-energy-tool-can-outsmart-google-microsoft/#comment-25271</link>
		<dc:creator><![CDATA[Efficiency 2.0 - Energy Monitoring Dark Horse? &#124; Energy Circle]]></dc:creator>
		<pubDate>Thu, 30 Jul 2009 21:48:08 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=37857#comment-25271</guid>
		<description><![CDATA[&lt;p&gt;[...] has already partnered with about the same number of utilities as Google PowerMeter, according to Earth2Tech.   Efficiency 2.0&#8217;s mark of distinction is its math.  The company has developed complex [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] has already partnered with about the same number of utilities as Google PowerMeter, according to Earth2Tech.   Efficiency 2.0&#8217;s mark of distinction is its math.  The company has developed complex [...]</p>
]]></content:encoded>
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		<title>By: How One Startup’s Energy Tool Can Outsmart Google, Microsoft &#171; SmartGrid Current</title>
		<link>http://gigaom.com/cleantech/how-one-startups-energy-tool-can-outsmart-google-microsoft/#comment-25270</link>
		<dc:creator><![CDATA[How One Startup’s Energy Tool Can Outsmart Google, Microsoft &#171; SmartGrid Current]]></dc:creator>
		<pubDate>Thu, 30 Jul 2009 15:25:09 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=37857#comment-25270</guid>
		<description><![CDATA[&lt;p&gt;[...] How One Startup’s Energy Tool Can Outsmart Google,&#160;Microsoft    Posted July 30, 2009 Filed under: Uncategorized &#124;   http://earth2tech.com/2009/07/28/how-one-startups-energy-tool-can-outsmart-google-microsoft/ [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] How One Startup’s Energy Tool Can Outsmart Google,&nbsp;Microsoft    Posted July 30, 2009 Filed under: Uncategorized |   <a href="http://earth2tech.com/2009/07/28/how-one-startups-energy-tool-can-outsmart-google-microsoft/" rel="nofollow">http://earth2tech.com/2009/07/28/how-one-startups-energy-tool-can-outsmart-google-microsoft/</a> [...]</p>
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		<title>By: dan</title>
		<link>http://gigaom.com/cleantech/how-one-startups-energy-tool-can-outsmart-google-microsoft/#comment-25269</link>
		<dc:creator><![CDATA[dan]]></dc:creator>
		<pubDate>Wed, 29 Jul 2009 18:51:53 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=37857#comment-25269</guid>
		<description><![CDATA[&lt;p&gt;Nice article, Isn&#039;t Google best positioned for this approach?&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Nice article, Isn&#8217;t Google best positioned for this approach?</p>
]]></content:encoded>
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		<title>By: What to read on the GigaOM network</title>
		<link>http://gigaom.com/cleantech/how-one-startups-energy-tool-can-outsmart-google-microsoft/#comment-25268</link>
		<dc:creator><![CDATA[What to read on the GigaOM network]]></dc:creator>
		<pubDate>Wed, 29 Jul 2009 15:15:36 +0000</pubDate>
		<guid isPermaLink="false">http://earth2tech.com/?p=37857#comment-25268</guid>
		<description><![CDATA[&lt;p&gt;[...] Staff  &#124; Wednesday, July 29, 2009 &#124; 8:14 AM PT &#124; 0 comments    How one startup’s energy tool can outsmart Google, Microsoft (Earth2Tech) Vudu content coming to LG TVs; R.I.P. its STB? (NewTeeVee) SpotInside: a solid [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] Staff  | Wednesday, July 29, 2009 | 8:14 AM PT | 0 comments    How one startup’s energy tool can outsmart Google, Microsoft (Earth2Tech) Vudu content coming to LG TVs; R.I.P. its STB? (NewTeeVee) SpotInside: a solid [...]</p>
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