I work at Brighter Planet and wanted to say thanks for the post! we certainly agree that offsets are a small (but necessary) piece of the puzzle — efficiency and conservation measures must come first, that’s why our motto is “Conserve what you can, offset the rest”.

In my eyes, the beauty of the Brighter Planet Visa is that we’re taking a very approachable product (the credit card) and putting it toward a cause that nearly all American’s wish they could do more to fight. If everyone could afford solar panels for their homes, that would be a beautiful thing — but this card is a way to support the growth community based projects throughout the country every time you spend…

thanks again!