<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Apple</title>
	<atom:link href="http://gigaom.com/channel/apple/feed/" rel="self" type="application/rss+xml" />
	<link>http://gigaom.com</link>
	<description></description>
	<lastBuildDate>Tue, 21 May 2013 22:54:53 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='gigaom.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://0.gravatar.com/blavatar/0db8f6557d022075dbbf010c54d46d93?s=96&#038;d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png</url>
		<title>GigaOM</title>
		<link>http://gigaom.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://gigaom.com/osd.xml" title="Apple" />
	<atom:link rel='hub' href='http://gigaom.com/?pushpress=hub'/>
		<item>
		<title>Integrated Vimeo, Flickr sharing could follow Twitter, Facebook to iOS</title>
		<link>http://gigaom.com/2013/05/21/integrated-vimeo-flickr-sharing-could-follow-twitter-facebook-to-ios/</link>
		<comments>http://gigaom.com/2013/05/21/integrated-vimeo-flickr-sharing-could-follow-twitter-facebook-to-ios/#comments</comments>
		<pubDate>Tue, 21 May 2013 20:24:30 +0000</pubDate>
		<dc:creator>Erica Ogg</dc:creator>
				<category><![CDATA[Flickr]]></category>
		<category><![CDATA[iOS 7]]></category>
		<category><![CDATA[vimeo]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=647909</guid>
		<description><![CDATA[A report on Tuesday from 9to5Mac says Apple is looking to bolster social sharing options in iOS 7 by integrating Vimeo and Flickr. The inclusion could be a subtle way to boost one of its biggest competitor's rivals.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=647909&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>If you&#8217;re a popular social sharing service not named Google+, you might be integrated into iOS very soon. <a href="http://9to5mac.com/2013/05/21/flickr-vimeo-integration-likely-to-bolster-social-ties-in-ios-7/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+9To5Mac-MacAllDay+%289+to+5+Mac+-+Apple+Intelligence%29">According to a report in 9to5Mac</a>, Apple is working on integrating Yahoo&#8217;s revamped photo service Flickr and the social video network Vimeo into iOS 7. The two services would join the two big social networks, Twitter and Facebook, in enjoying operating system-level integration into the iPhone and iPad.</p>
<p>That would mean that users could sign in with their Flickr and Vimeo accounts within the Settings app on their iOS device, just as they can now with Twitter and Facebook. Then when the user hits the share button in an app, the menu will include the services that they&#8217;ve registered.</p>
<p>iOS is expected to be detailed by Apple at its Worldwide Developers Conference in San Francisco in June. 9to5Mac noted that the decision to include two additional social services could be reversed before any announcement is made. But the report does make a lot of sense.</p>
<p>Such a move could be read as a bit more anti-Google maneuvering from Apple. After all, the company last year shed all iOS-Google tie-ins in iOS 6 with the exception of keeping Google search as the default option in mobile Safari. YouTube is available as a third-party app from the App Store, but it&#8217;s no longer the default video service in iOS. Apple could also take up the move to support Vimeo in response to Google allowing iOS developers to enable a setting in their own apps <a href="http://gigaom.com/2013/05/06/google-keeps-fighting-for-the-heart-of-the-iphone-with-new-gmail-update/">that automatically opens YouTube videos in the YouTube app</a>, instead of mobile Safari.</p>
<p>But it&#8217;s also just as likely that Apple is simply increasing feature parity between iOS and Mac OS X. <a href="http://gigaom.com/2012/02/16/with-imessage-notifications-os-x-mountain-lion-looks-more-like-ios/">OS X 10.8 Mountain Lion has built-in Flickr and Vimeo integration</a>, as well as Twitter and Facebook. Facebook integration also began on OS X and moved to iOS, so Yahoo&#8217;s photo service and Vimeo&#8217;s social video service could be following that same path.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=647909&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=796734"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=796734" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=647909+integrated-vimeo-flickr-sharing-could-follow-twitter-facebook-to-ios&utm_content=ericaogg">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/09/what-amazons-new-kindle-line-means-for-apple-netflix-and-online-media/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=647909+integrated-vimeo-flickr-sharing-could-follow-twitter-facebook-to-ios&utm_content=ericaogg">What Amazon&#8217;s new Kindle line means for Apple, Netflix and online media</a></li><li><a href="http://pro.gigaom.com/2010/11/report-the-connected-tv-marketplace/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=647909+integrated-vimeo-flickr-sharing-could-follow-twitter-facebook-to-ios&utm_content=ericaogg">Report: The Connected TV Marketplace</a></li><li><a href="http://pro.gigaom.com/2010/09/how-to-market-your-iphone-app-a-developers-guide/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=647909+integrated-vimeo-flickr-sharing-could-follow-twitter-facebook-to-ios&utm_content=ericaogg">How to Market Your iPhone App: A Developer&#8217;s Guide</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://gigaom.com/2013/05/21/integrated-vimeo-flickr-sharing-could-follow-twitter-facebook-to-ios/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:thumbnail url="http://gigaom2.files.wordpress.com/2012/03/smart_browsing.jpg?w=150" />
		<media:content url="http://gigaom2.files.wordpress.com/2012/03/smart_browsing.jpg?w=150" medium="image">
			<media:title type="html">iPhoto Smart Browsing</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/f8c30e1552769600b61214d57219220b?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">ericaogg</media:title>
		</media:content>
	</item>
		<item>
		<title>Your tax dollars at work: Apple&#8217;s Cook navigates the senatorial theater of the absurd</title>
		<link>http://gigaom.com/2013/05/21/your-tax-dollars-at-work-apples-cook-navigates-the-senatorial-theater-of-the-absurd/</link>
		<comments>http://gigaom.com/2013/05/21/your-tax-dollars-at-work-apples-cook-navigates-the-senatorial-theater-of-the-absurd/#comments</comments>
		<pubDate>Tue, 21 May 2013 18:35:38 +0000</pubDate>
		<dc:creator>Erica Ogg</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[taxes]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=647650</guid>
		<description><![CDATA[The reason for Apple's being singled out for common U.S. tax minimization practices wasn't completely explained by a U.S. Senate subcommittee Tuesday. But Tim Cook handled the grilling before Congress easily.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=647650&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Apple CEO Tim Cook did his best to deflect the harsh glare of the national political spotlight this morning by defending how the company pays corporate taxes. Used to being lauded as an exemplary American business success story, the company was also singled out by a Senate subcommittee Tuesday for using legal technicalities to avoid paying billions in taxes over the years. Sen. Carl Levin, the chairman of the Senate&#8217;s Investigations subcommittee, described Apple&#8217;s nimble minimization of its taxes as the result of &#8220;exploiting an absurdity,&#8221; and Sen. John McCain labeled the company &#8220;one of the biggest tax avoiders in America.&#8221;</p>
<p><a href="http://gigaom2.files.wordpress.com/2013/05/screen-shot-2013-05-21-at-8-38-12-am.png"><img  alt="Tim Cook Senate testimony taxes" src="http://gigaom2.files.wordpress.com/2013/05/screen-shot-2013-05-21-at-8-38-12-am.png?w=300&#038;h=204" width="300" height="204" class="alignleft size-medium wp-image-647805" /></a>But Cook, for his first time offering public testimony before Congress, acquitted himself quite well despite the scolding his company faced, which makes sense if you think about it: Sen. Levin is probably nowhere near as scary as Steve Jobs. Apple CFO Peter Oppenheimer and its head of tax operations Phil Bullock were tasked with explaining the details of Apple&#8217;s accounting, while Cook extolled Apple&#8217;s virtues, the jobs it creates and its values as an American company.</p>
<p>Apple normally gets to choose how it&#8217;s shown in the spotlight. So it was an unusually defensive position for the company and its chief executive, known for its preference for privacy, to be in and have the nitty gritty of its corporate accounting practices exposed for all to see.</p>
<p>But Cook did indeed choose to go to Washington. He probably could have sent a senior vice president, but he showed up to speak for his company. And in doing so, he continued to rewrite our expectations of an Apple CEO. While his predecessor met privately with public officials, Apple was not in the spotlight in years past the way it has been recently. As profits have soared and some of its corporate practices both abroad and at home have come to light, Cook has had to face increased public scrutiny in a way Apple didn&#8217;t see quite as much during Jobs&#8217; tenure as CEO. (With the exception of the stock-options backdating controversy, though the penalties for that were minimal.)</p>
<p><a href="http://gigaom.com/2012/08/23/one-year-in-what-weve-learned-about-ceo-tim-cook/">In the same manner he smoothly handled </a>outrage at the practices at Apple&#8217;s Chinese manufacturing partners and offered solutions, Cook used his particular experience at Apple to talk about taxes. As the company&#8217;s former operations officer, he ably explained pricing transfer and other complex accounting practices his company uses, and laid out <a href="http://gigaom.com/2013/05/20/tim-cook-urges-tax-reform-for-us-businesses-even-if-apple-has-to-pay-more/">suggestions for how to reform the U.S. tax code</a> to encourage more companies like his to bring more of their foreign earnings home.</p>
<h2 id="grilling-apple">Grilling Apple</h2>
<p>Two experts on tax law testified earlier in the morning how Apple allocates some income to a holding company and subsidiaries in Ireland that don&#8217;t file corporate tax returns in the U.S. or anywhere else. But as was oft-repeated, what Apple has been doing doesn&#8217;t break any U.S. laws. (Sen. Rand Paul twice decried Apple being &#8220;harangued and bullied&#8221; by the committee and repeatedly made the point that if Apple weren&#8217;t minimizing its tax burden, it would be irresponsible to its shareholders.)</p>
<p>Cook defused some of the more pointed insinuations made by the committee diplomatically, using the same brand of charm and salesmanship we see from him during keynote speeches at Apple events. &#8220;We pay all the taxes we owe, every single dollar,&#8221; Cook said during his testimony. &#8220;We comply with the laws but also the spirit of the laws.&#8221;</p>
<p>Many of the senators present Tuesday admitted to being big fans and users of Apple products. But the reason the company they all admire was being grilled wasn&#8217;t completely explained. It did appear Apple was being used as an example of common corporate accounting practices because it is the largest corporate tax payer in the U.S. &#8212; and, as Sen. Tom Carper noted, because of the current political climate surrounding the national deficit. Apple and many other U.S. companies have been operating in this manner for years, but in the shadow of the &#8220;sequester,&#8221; several members present acknowledged that Congress is looking for tax revenue that it&#8217;s not getting.</p>
<p>In the end, Apple&#8217;s presence seemed to serve as an intermediary for the senators to argue amongst themselves about how out-of-control the U.S. tax code is. The hearing itself seemed mostly a pointless exercise, as these hearings tend to be, with little promise of any real change. Apple will likely go home to Cupertino and keep doing what its doing, and Congress will continue to disagree over how to appropriately tax businesses.</p>
<p>Meanwhile, Cook gets to continue to raise his public profile as an elite American businessman and cement his company&#8217;s stature as critical to the American economy and the overall tech industry.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=647650&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=281584"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=281584" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=647650+your-tax-dollars-at-work-apples-cook-navigates-the-senatorial-theater-of-the-absurd&utm_content=ericaogg">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/08/flash-analysis-steve-jobs/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=647650+your-tax-dollars-at-work-apples-cook-navigates-the-senatorial-theater-of-the-absurd&utm_content=ericaogg">Flash analysis: Steve Jobs</a></li><li><a href="http://pro.gigaom.com/2010/03/forecast-web-tablet-app-sales/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=647650+your-tax-dollars-at-work-apples-cook-navigates-the-senatorial-theater-of-the-absurd&utm_content=ericaogg">Forecast: Tablet App Sales To Hit $8B by 2015</a></li><li><a href="http://pro.gigaom.com/2012/12/connected-consumer-2013-how-2012-laid-the-groundwork-for-change/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=647650+your-tax-dollars-at-work-apples-cook-navigates-the-senatorial-theater-of-the-absurd&utm_content=ericaogg">How consumer media will change in 2013</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://gigaom.com/2013/05/21/your-tax-dollars-at-work-apples-cook-navigates-the-senatorial-theater-of-the-absurd/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:thumbnail url="http://gigaom2.files.wordpress.com/2013/05/screen-shot-2013-05-21-at-8-37-08-am.png?w=150" />
		<media:content url="http://gigaom2.files.wordpress.com/2013/05/screen-shot-2013-05-21-at-8-37-08-am.png?w=150" medium="image">
			<media:title type="html">Apple executives Tim Cook testify Senate 2013</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/f8c30e1552769600b61214d57219220b?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">ericaogg</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2013/05/screen-shot-2013-05-21-at-8-38-12-am.png?w=300" medium="image">
			<media:title type="html">Tim Cook Senate testimony taxes</media:title>
		</media:content>
	</item>
		<item>
		<title>AT&amp;T to allow FaceTime, other video chat apps over cellular for all customers</title>
		<link>http://gigaom.com/2013/05/20/att-to-allow-facetime-other-video-chat-apps-over-cellular-for-all-customers/</link>
		<comments>http://gigaom.com/2013/05/20/att-to-allow-facetime-other-video-chat-apps-over-cellular-for-all-customers/#comments</comments>
		<pubDate>Mon, 20 May 2013 21:19:57 +0000</pubDate>
		<dc:creator>Erica Ogg</dc:creator>
				<category><![CDATA[AT&T]]></category>
		<category><![CDATA[FaceTime]]></category>
		<category><![CDATA[FaceTime over cellular]]></category>
		<category><![CDATA[Google Hangouts]]></category>
		<category><![CDATA[video chat]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=647393</guid>
		<description><![CDATA[The carrier says by mid-June it will allow use of FaceTime over cellular for its unlimited plan customers. A broader rollout for even more video chat apps is coming by year's end, however.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=647393&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>AT&amp;T on Monday said it plans to more broadly enable the use of Apple&#8217;s FaceTime for users over its cellular network in the next few weeks, and by year&#8217;s end plans to allow video chat apps use over its network by all customers. This latest position on FaceTime and similar apps represents total shift from its position almost a year ago.</p>
<p><a href="http://www.theverge.com/2013/5/20/4348672/att-will-allow-all-video-chat-apps-on-its-network-by-end-of-2013">AT&amp;T&#8217;s statement to the Verge</a> on Monday notes that &#8220;by mid-June, we’ll have enabled those apps over cellular for our unlimited plan customers who have LTE devices from [Apple, Samsung and BlackBerry].&#8221; Besides FaceTime, Samsung and BlackBerry&#8217;s pre-installed video chat apps will also be included.</p>
<p>And more will be coming for all of its customers before the end of the year: &#8220;Throughout the second half of this year, we plan to enable pre-loaded video chat apps over cellular for all our customers, regardless of data plan or device; that work is expected to be complete by year end.&#8221;</p>
<p>When Apple updated its mobile video chat app to work over cellular last summer, AT&amp;T came under fire when it announced subsequently that<a href="http://gigaom.com/2012/08/17/att-wont-charge-for-facetime-over-cellular-but-theres-a-catch/"> only customers who subscribed to one of its Mobile Share plans</a> could use it. Several open internet groups threatened to <a href="http://gigaom.com/2012/09/18/att-will-be-slapped-with-net-neutrality-complaint-over-facetime-blocking/">file complaints with the FCC</a>, calling the carrier&#8217;s policy a violation of net neutrality. Several months later, AT&amp;T opened the service to<a href="http://gigaom.com/2012/11/08/att-caves-opens-facetime-over-cellular-for-more-customers/"> anyone with an LTE device</a>.</p>
<p>Based on broadness of the statement, it sounds like video chat apps like <a href="http://gigaom.com/2013/05/20/hold-the-phone-google-isnt-hanging-up-on-voice-in-hangouts-after-all/">Google&#8217;s new Hangouts app</a>, which is available over AT&amp;T&#8217;s cellular network now for some iOS customers, will work over cellular for Android customers later on this year.</p>
<p><em>This post was updated on 5/21 to clarify that the iOS version of Google Hangouts is available for use over cellular networks now.</em></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=647393&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=444195"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=444195" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=mobile&utm_medium=editorial&utm_campaign=auto3&utm_term=647393+att-to-allow-facetime-other-video-chat-apps-over-cellular-for-all-customers&utm_content=ericaogg">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/12/carrier-iq-and-the-continued-erosion-of-operator-trust/?utm_source=mobile&utm_medium=editorial&utm_campaign=auto3&utm_term=647393+att-to-allow-facetime-other-video-chat-apps-over-cellular-for-all-customers&utm_content=ericaogg">Carrier IQ and the continued erosion of operator trust</a></li><li><a href="http://pro.gigaom.com/2011/11/2012-the-year-of-confusion-for-nfc-payments/?utm_source=mobile&utm_medium=editorial&utm_campaign=auto3&utm_term=647393+att-to-allow-facetime-other-video-chat-apps-over-cellular-for-all-customers&utm_content=ericaogg">2012: the year of confusion for NFC payments</a></li><li><a href="http://pro.gigaom.com/2011/10/nfc-will-be-driven-by-marketing-and-loyalty-not-payments/?utm_source=mobile&utm_medium=editorial&utm_campaign=auto3&utm_term=647393+att-to-allow-facetime-other-video-chat-apps-over-cellular-for-all-customers&utm_content=ericaogg">NFC will be driven by marketing and loyalty, not payments</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://gigaom.com/2013/05/20/att-to-allow-facetime-other-video-chat-apps-over-cellular-for-all-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:thumbnail url="http://gigaom2.files.wordpress.com/2012/07/facetimeovercellular-e1342538775906.jpg?w=150" />
		<media:content url="http://gigaom2.files.wordpress.com/2012/07/facetimeovercellular-e1342538775906.jpg?w=150" medium="image">
			<media:title type="html">FaceTime+over+cellular</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/f8c30e1552769600b61214d57219220b?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">ericaogg</media:title>
		</media:content>
	</item>
		<item>
		<title>Tim Cook urges tax reform for US businesses &#8212; even if Apple has to pay more</title>
		<link>http://gigaom.com/2013/05/20/tim-cook-urges-tax-reform-for-us-businesses-even-if-apple-has-to-pay-more/</link>
		<comments>http://gigaom.com/2013/05/20/tim-cook-urges-tax-reform-for-us-businesses-even-if-apple-has-to-pay-more/#comments</comments>
		<pubDate>Mon, 20 May 2013 20:00:34 +0000</pubDate>
		<dc:creator>Erica Ogg</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[taxes]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=647324</guid>
		<description><![CDATA[Cook will call for a revenue-neutral reform of the corporate tax code that does away with all tax expenditures, lowers tax rates and establishes a "reasonable" tax on companies' earnings from overseas. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=647324&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Apple CEO Tim Cook is going before Congress on Tuesday <a href="http://gigaom.com/2013/05/17/apple-ceo-will-detail-his-corporate-tax-policy-ideas-to-congress-next-week/">to defend his company&#8217;s tax-paying practices</a>. On Monday, the company <a href="http://www.apple.com/pr/pdf/Apple_Testimony_to_PSI.pdf">published his planned testimony</a>, including his recommendations for &#8220;a dramatic simplification of the corporate tax system.&#8221; Cook will argue that his general suggestions for an overhaul will benefit the economy by encouraging U.S.-based companies like his own to bring more of their foreign profits back to their accounts in the U.S.</p>
<p>Cook will call for a revenue-neutral reform of the corporate tax code that does away with all tax expenditures, lowers tax rates and establishes a &#8220;reasonable&#8221; tax on companies&#8217; earnings from overseas. It&#8217;s not in the planned testimony, but in an interview last week, Cook made it clear that he does not believe that a tax rate of zero is a reasonable number. In his testimony before the U.S. Senate&#8217;s Subcommittee on Investigations, he will say that Apple supports this simplification of the tax code despite the likelihood that it will mean Apple&#8217;s overall corporate taxes will go up. The current corporate tax system &#8220;applies industrial era concepts to a digital economy&#8221; and &#8220;undermines U.S. competitiveness,&#8221; Apple believes.</p>
<p>Before Cook gets into his specific suggestions for fixing how U.S. businesses are taxed on foreign earnings, he&#8217;s going to spend most of his time going over why he&#8217;s being called to testify in the first place: Apple&#8217;s accounting methods. Apple keeps at least $100 billion in foreign earnings outside of the IRS&#8217;s grasp because it doesn&#8217;t wish to pay the 35 percent tax it would incur by bringing that money home. Many other businesses follow similar practices.</p>
<p>According to the published testimony, Cook will going into detail about how the company accounts for profits earned in the U.S., how investment in its foreign assets is taxed, how it shares R&amp;D costs with an Irish subsidiary and more. (It&#8217;ll probably be a snoozefest for everyone except those who get a thrill out of spreadsheets.) Most of it is Cook on the defensive, explaining how what Apple does is within legal limits. Cook plans to assure the committee it&#8217;s not cheating on its taxes with any special tricks and &#8220;does not have a bank account in the Cayman Islands.&#8221;</p>
<p>He will underscore his point about Apple being on the up and up by laying out how much the company pays in taxes. Last year it paid $6 billion in taxes to the U.S. and this year, Cook has said it will pay $7 billion.</p>
<p>Tuesday&#8217;s testimony will be Cook&#8217;s first appearance before Congress. The company&#8217;s tax practices came to light a year ago when the<em> New York Times</em> highlighted some of the methods Apple has used to keep its overall taxes at a minimum.</p>
<p><strong>Update 2:43 p.m. PT: </strong>Later on Monday the Senate released the results of its own investigation into the Apple&#8217;s tax-paying practices. It found that Apple&#8217;s convoluted system of subsidiaries has allowed it to avoid paying $44 billion in U.S. taxes over the last four years. However, it also noted that Apple did not break any U.S. law in doing so, <a href="http://www.latimes.com/business/money/la-fi-mo-apple-taxes-senate-offshore-ireland-20130520,0,1215074.story">according to a report in the <em>Los Angeles Times</em></a>. Expect many questions during Tuesday&#8217;s hearings about how the company uses its subsidiaries in Ireland to do this.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=647324&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=594866"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=594866" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=647324+tim-cook-urges-tax-reform-for-us-businesses-even-if-apple-has-to-pay-more&utm_content=ericaogg">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/08/flash-analysis-steve-jobs/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=647324+tim-cook-urges-tax-reform-for-us-businesses-even-if-apple-has-to-pay-more&utm_content=ericaogg">Flash analysis: Steve Jobs</a></li><li><a href="http://pro.gigaom.com/2010/03/forecast-web-tablet-app-sales/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=647324+tim-cook-urges-tax-reform-for-us-businesses-even-if-apple-has-to-pay-more&utm_content=ericaogg">Forecast: Tablet App Sales To Hit $8B by 2015</a></li><li><a href="http://pro.gigaom.com/2012/12/connected-consumer-2013-how-2012-laid-the-groundwork-for-change/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=647324+tim-cook-urges-tax-reform-for-us-businesses-even-if-apple-has-to-pay-more&utm_content=ericaogg">How consumer media will change in 2013</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://gigaom.com/2013/05/20/tim-cook-urges-tax-reform-for-us-businesses-even-if-apple-has-to-pay-more/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:thumbnail url="http://gigaom2.files.wordpress.com/2012/11/shutterstock_115685188.jpg?w=150" />
		<media:content url="http://gigaom2.files.wordpress.com/2012/11/shutterstock_115685188.jpg?w=150" medium="image">
			<media:title type="html">cash</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/f8c30e1552769600b61214d57219220b?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">ericaogg</media:title>
		</media:content>
	</item>
		<item>
		<title>Apple offering new incentives to make the iPhone more affordable in India</title>
		<link>http://gigaom.com/2013/05/20/apple-offering-new-incentives-to-make-the-iphone-more-affordable-in-india/</link>
		<comments>http://gigaom.com/2013/05/20/apple-offering-new-incentives-to-make-the-iphone-more-affordable-in-india/#comments</comments>
		<pubDate>Mon, 20 May 2013 16:25:51 +0000</pubDate>
		<dc:creator>Erica Ogg</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=647138</guid>
		<description><![CDATA[The iPhone maker has been tweaking its pricing strategy and incentive offerings in markets where smartphone ownership has only recently begun to take hold. In India it's offering discounts for trade-ins and a cash back offer.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=647138&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Apple may or may not end up selling a low-cost iPhone some day. But in the meantime, it&#8217;s continuing to make the current devices it sells more affordable, particularly in new markets for smartphones. In India, Apple is fine-tuning its pricing to make the iPhone more affordable &#8212; and stand out against competing Android devices from Samsung, ZTE and others.</p>
<p>Apple has started introducing trade-in offers that are particularly favorable to students. <a href="http://www.zdnet.com/in/apple-doles-out-schemes-to-make-iphone-more-affordable-in-india-7000015591/">ZDNet reports</a>:</p>
<blockquote id="quote-students-who-trade-i"><p>Students who trade-in their old smartphones while upgrading to an iPhone will get 7,777 rupees (US$144). Non-students will be paid 7,000 rupees (US$130).</p></blockquote>
<p>That&#8217;s in addition to an incentive for customers who use an American Express credit card to buy a new iPhone on a payment plan. Those customers will get 10 percent of their purchase back. Apple doesn&#8217;t have its own retail stores in India, but sells through a network of <a href="http://gigaom.com/2013/03/26/apple-may-expand-retail-presence-in-india-but-plan-still-doesnt-include-apple-stores/">local, authorized retailers, many of whom only sell Apple products</a>.</p>
<p>It&#8217;s a bit unusual for Apple to wheel and deal. But the iPhone maker has been tweaking its pricing strategy and incentive offerings in markets where smartphone ownership has only recently begun to take hold. Earlier this year, Apple introduced <a href="http://gigaom.com/2013/01/16/to-make-iphones-more-affordable-in-china-apple-now-offering-payment-plans/">low and no-interest payment plans for iPhone buyers </a>in India; similar to what it is offering in China. India is a country bearing huge potential &#8212; it is an example of what CEO Tim Cook means when he notes the potential of billions of people <a href="http://gigaom.com/2013/04/23/as-the-iphone-matures-apple-looks-to-older-versions-to-drive-growth/">who have yet to own a smartphone</a>. And <a href="http://gigaom.com/2013/02/25/apple-in-india-a-lost-opportunity/">as Om noted recently</a>, there are 900 million mobile connections, and so far there are just 2.5 million iPhones in use.</p>
<p>As the iPhone matures especially in established markets, Apple is turning to fast-growing regions whose people are just now joining the smartphone revolution. It knows it can&#8217;t sell $600 smartphones to everyone. And so little by little we&#8217;re seeing Apple customize its approach to different markets, including selling older model iPhones through carriers, allowing brand-conscious young people to pay for the cachet of the iPhone brand in installments, or reaching customers through deals with local institutions.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=647138&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=348291"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=348291" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=647138+apple-offering-new-incentives-to-make-the-iphone-more-affordable-in-india&utm_content=ericaogg">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/07/the-wearable-computing-market-a-global-analysis/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=647138+apple-offering-new-incentives-to-make-the-iphone-more-affordable-in-india&utm_content=ericaogg">Analyzing the wearable computing market</a></li><li><a href="http://pro.gigaom.com/2011/12/confused-about-the-wireless-markets-heres-a-breakdown/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=647138+apple-offering-new-incentives-to-make-the-iphone-more-affordable-in-india&utm_content=ericaogg">Confused about the wireless markets? Here&#8217;s a breakdown</a></li><li><a href="http://pro.gigaom.com/2011/10/siri-say-hello-to-the-coming-invisible-interface/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=647138+apple-offering-new-incentives-to-make-the-iphone-more-affordable-in-india&utm_content=ericaogg">Siri: Say hello to the coming &#8220;invisible interface&#8221;</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://gigaom.com/2013/05/20/apple-offering-new-incentives-to-make-the-iphone-more-affordable-in-india/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:thumbnail url="http://gigaom2.files.wordpress.com/2011/11/iphone4s-feature-new.jpg?w=150" />
		<media:content url="http://gigaom2.files.wordpress.com/2011/11/iphone4s-feature-new.jpg?w=150" medium="image">
			<media:title type="html">iPhone 4S</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/f8c30e1552769600b61214d57219220b?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">ericaogg</media:title>
		</media:content>
	</item>
		<item>
		<title>How iPads, apps and YouTube can be a band&#8217;s best practice tools</title>
		<link>http://gigaom.com/2013/05/18/how-ipads-apps-and-youtube-can-be-a-bands-best-practice-tools/</link>
		<comments>http://gigaom.com/2013/05/18/how-ipads-apps-and-youtube-can-be-a-bands-best-practice-tools/#comments</comments>
		<pubDate>Sat, 18 May 2013 16:00:39 +0000</pubDate>
		<dc:creator>Mark Crump</dc:creator>
				<category><![CDATA[iPad]]></category>
		<category><![CDATA[music]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=646577</guid>
		<description><![CDATA[While OS X continues to be a starting point for my music, I find now when it comes to rehearsals, everything I need is on my iPad.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=646577&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>It started innocently enough. &#8220;Let&#8217;s get together and jam&#8221; lead to a rehearsal song list, and  the possibility of starting a band. I had about a week to organize and prepare for a mostly full band rehearsal. We don&#8217;t have a singer yet, so that duty, sadly, has fallen on me until we get someone. As noted on this site before, I&#8217;m a guitar player. By nature, I&#8217;m a very organized an prepared individual, and I wanted to get everyone prepared for the songs ahead of time. After I sent out links to YouTube clips of the songs to the other members, it was time to get to work.</p>
<p>Here are the apps and devices I used that made my life a lot easier during this process.</p>
<h3 id="practice-practice-practice">Practice, practice, practice</h3>
<p>One of the nice things about being the person everyone points to and says, &#8220;pick some songs&#8221; is, well, the songs I picked I already pretty much knew. However, there&#8217;s a huge difference between kinda knowing the song, and knowing it enough for a rehearsal. The first thing I did was create an iTunes playlist with the tunes. When I was driving around, I played nothing but those songs to get them stuck in my head.</p>
<p>When it came to actually putting my fingers to the fretboard, I used <a href="https://itunes.apple.com/us/app/amplitube-free-for-ipad/id373743686?mt=8">AmpliTube</a> on my iPad for 90 percent of my practice &#8212; the other 10 percent were with my live rig to get the sounds right. One nice thing with AmpliTube is it will load the songs from my Music.app playlists and let me play along to them, as well as speed up and slow down parts. If there was a part I found particularly tricky to learn, I used <a href="http://gigaom.com/2013/03/23/riffstation-an-app-to-help-you-learn-guitar-parts-by-ear/">Riffstation</a> on OS X to loop that segment while I used the<a href="http://gigaom.com/2013/04/29/hands-on-with-latest-orange-amp-models-for-os-x/"> AmpliTube Orange amps to play</a> along. For the first set of rehearsals, I also didn&#8217;t worry too much about getting the solos note-for-note, and instead focused on catching the feeling of the solo. I used my <a href="http://www.loopinsight.com/2012/11/26/review-usb-fender-squier-strat/">Fender Squire USB guitar</a> for most of my practicing since it easily plugs into my iPad and Mac.</p>
<p>For what I was doing, I didn&#8217;t really care about my overall guitar sound; I just wanted to balance the volumes so I could hear both the song and my guitar equally. Then, I practiced. A lot.</p>
<p style="text-align:center;"><img  alt="crump-IMG_0184" src="http://gigaom2.files.wordpress.com/2013/05/crump-img_0184.png?w=566&#038;h=425" width="566" height="425" class="aligncenter  wp-image-646588" /></p>
<h2 id="charting"><strong>Charting</strong></h2>
<p>I was asked by the bass player to chart the songs for a cheat sheet during rehearsal. While there are plenty of programs that will let you chart songs, I found them to be too advanced for my needs. What I really just needed to do was have the lyrics and then put the chord changes over it.</p>
<p>So, I used <a href="https://itunes.apple.com/us/app/pages/id409201541?mt=12">Pages</a> ($19.99).</p>
<p>I went to a lyric website, cut and pasted the lyrics into Pages, and then added the chords and beat markers over the lyrics. This worked fantastically. In addition to giving the bass player a cheat cheat, I also had something I could reference during rehearsals. If I couldn&#8217;t remember how the chorus went, I had my own little cheat sheet. I printed out charts for her and the drummer, and had my iPad ready for my reference.</p>
<p style="text-align:center;"><img  alt="crump-Screen Shot 2013-05-17 at 12.49.24 PM" src="http://gigaom2.files.wordpress.com/2013/05/crump-screen-shot-2013-05-17-at-12-49-24-pm.png?w=566&#038;h=539" width="566" height="539" class="aligncenter  wp-image-646593" /></p>
<h2 id="running-the-rehearsal" style="text-align:left;">Running the rehearsal</h2>
<p style="text-align:left;">Generally, I frown upon singers who use cheat sheets live, but in practice, obviously they are fine. Plus, I&#8217;m just filling in until we get a real singer (hopefully soon, I <em>really</em> can&#8217;t sing). I needed cheat sheets where I could see them while standing up, and I didn&#8217;t have a music stand that went that high. Plus, I wanted them right in my face.</p>
<p style="text-align:left;">For my cheat sheets, I used the <a href="http://www.ikmultimedia.com/products/iklip2/">iKlip 2</a> ($39.99) from IK Multimedia. It&#8217;s a mic stand holder for your iPad 2, 3 or 4 in a fairly secure fashion. Note: it slides into the holder, so I&#8217;d be a cautious using it during gigs. Not because it&#8217;ll fall out, but it&#8217;d be easy for someone to just snag the iPad during breaks. So, if you use it, make sure you take the iPad off when you walk off stage.</p>
<p style="text-align:left;">I was able to position my iPad with the iKlip so I could read the lyrics while warbling. A minor pet peeve is that I can&#8217;t get the iKlip to hold my iPad in the portrait position on the boom portion of the stand. Instead, I had to clip it on the main stand just under the boom.</p>
<p style="text-align:left;">If a note about how we played something came up, I just edited the Pages document with the note. Usually, this is how long the solos were, or if we wanted to change how a bridge went.</p>
<p style="text-align:center;"><img  alt="iklip2_main_image_450" src="http://gigaom2.files.wordpress.com/2013/05/iklip2_main_image_450.jpg?w=566&#038;h=354" width="566" height="354" class="aligncenter  wp-image-646606" /></p>
<h2 id="final-thoughts" style="text-align:left;">Final thoughts</h2>
<p style="text-align:left;">I&#8217;ve written before about how I <a href="http://gigaom.com/2012/04/06/how-my-iphone-and-ipad-helped-me-relearn-guitar/">continue to be amazed at the way technology continues to improve how I approach music</a>. It&#8217;s been 20 years since I&#8217;ve run a rehearsal. Back then it involved a lot of cassette tapes, CDs and photocopies. While OS X continues to be a starting point for my music, I find now when it comes to rehearsals, everything I need is on my iPad. I also have all my music theory and chord books in the Kindle app, so if I need to learn a chord I&#8217;m not familiar with, it&#8217;s very, very easy.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=646577&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=310826"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=310826" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=646577+how-ipads-apps-and-youtube-can-be-a-bands-best-practice-tools&utm_content=markcrump">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/03/forecast-web-tablet-app-sales/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=646577+how-ipads-apps-and-youtube-can-be-a-bands-best-practice-tools&utm_content=markcrump">Forecast: Tablet App Sales To Hit $8B by 2015</a></li><li><a href="http://pro.gigaom.com/2013/01/the-2013-task-management-tools-market/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=646577+how-ipads-apps-and-youtube-can-be-a-bands-best-practice-tools&utm_content=markcrump">The 2013 task management tools market</a></li><li><a href="http://pro.gigaom.com/2012/10/the-state-of-cross-platform-measurement-across-tv-online-and-social/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=646577+how-ipads-apps-and-youtube-can-be-a-bands-best-practice-tools&utm_content=markcrump">The state of cross-platform media measurement</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://gigaom.com/2013/05/18/how-ipads-apps-and-youtube-can-be-a-bands-best-practice-tools/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:thumbnail url="http://gigaom2.files.wordpress.com/2013/11/ipadmini.jpg?w=150" />
		<media:content url="http://gigaom2.files.wordpress.com/2013/11/ipadmini.jpg?w=150" medium="image">
			<media:title type="html">iPadMini</media:title>
		</media:content>

		<media:content url="http://2.gravatar.com/avatar/55892237c59df0902490511d7a5b7491?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">Mark Crump</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2013/05/crump-img_0184.png?w=708" medium="image">
			<media:title type="html">crump-IMG_0184</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2013/05/crump-screen-shot-2013-05-17-at-12-49-24-pm.png?w=708" medium="image">
			<media:title type="html">crump-Screen Shot 2013-05-17 at 12.49.24 PM</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2013/05/iklip2_main_image_450.jpg?w=708" medium="image">
			<media:title type="html">iklip2_main_image_450</media:title>
		</media:content>
	</item>
		<item>
		<title>Games for the weekend: Skylanders Cloud Patrol</title>
		<link>http://gigaom.com/2013/05/17/games-for-the-weekend-skylanders-cloud-patrol/</link>
		<comments>http://gigaom.com/2013/05/17/games-for-the-weekend-skylanders-cloud-patrol/#comments</comments>
		<pubDate>Fri, 17 May 2013 19:00:08 +0000</pubDate>
		<dc:creator>Geoffrey Goetz</dc:creator>
				<category><![CDATA[games for the weekend]]></category>
		<category><![CDATA[iOS games]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=646116</guid>
		<description><![CDATA[A carnival-style shooting game that resembles Fruit Ninja -- except the targets are trolls, not fruit.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=646116&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><em>Games for the Weekend is a weekly feature aimed at helping you avoid doing something constructive with your downtime. Each Friday we’ll be recommending a game for Mac, iPhone or iPad that we think is awesome. Here is one cool enough to keep you busy during this weekend.</em></p>
<p><em><img  alt="Skylanders Cloud Patrol" src="http://gigaom2.files.wordpress.com/2013/05/skylanders-cloud-patrol.png?w=90&#038;h=88" width="90" height="88" class="alignleft  wp-image-646119" />Skylanders Cloud Patrol</em> ($1.99, <a href="https://itunes.apple.com/us/app/skylanders-cloud-patrol/id511136749?mt=8">Universal</a>) is a carnival-style shooting game where you tap to shoot at your target to win coins. The targets you are shooting at are mischievous trolls that have broken out of prison.</p>
<p><img  alt="Skylanders Cloud Patrol" src="http://gigaom2.files.wordpress.com/2013/05/skylanders-cloud-patrol-2.jpg?w=708&#038;h=406" width="708" height="406" class="aligncenter size-full wp-image-646469" /></p>
<p>In this game you play one of a number of different Skylanders. As a Skylander you are responsible for hunting down and eliminating the escaped trolls. To shoot a troll, or anything else for that matter, you simply tap on the screen at the target you want to hit. You can also swipe your finger up, down, across and in a variety of pattern to lock on to a series of targets in quick succession. When shooting in such a manner, the game has the same interactive feel as <em>Fruit Ninja</em>. And like <em>Fruit Ninja</em> there are targets on the screen, in this case mines, that you must avoid shooting at all costs. If you shoot and hit a mine, it will explode and end the game.</p>
<p><img  alt="Skylanders Cloud Patrol" src="http://gigaom2.files.wordpress.com/2013/05/skylanders-cloud-patrol-3.jpg?w=708&#038;h=539" width="708" height="539" class="aligncenter size-full wp-image-646470" /></p>
<p>As you progress through the game you are presented with a never-ending series of targets at which to aim. Each collection of targets are laid out like individual levels. After you successfully hit all of the targets on a given level, you will be flown to the next level in the cloud and presented with a new collection of targets. These targets can be barrels, boxes, balloons, presents, sheep (yes, sheep) and of course trolls. Things do get progressively difficult as the targets you are aiming to hit do not stay in one place.</p>
<p><img  alt="Skylanders Cloud Patrol" src="http://gigaom2.files.wordpress.com/2013/05/skylanders-cloud-patrol-4.jpg?w=708&#038;h=539" width="708" height="539" class="aligncenter size-full wp-image-646471" /></p>
<p>The trolls will hide behind shields, duck under rocks and even fly around the screen using propeller caps. It really does resemble a carnival-style shooting game. Some of the trolls are armed with weapons that they will use to shoot at you. You must shoot down the projectiles aimed at you before they get too close and kill your Skylander.</p>
<p>Swirling around the screen intermixed with the trolls are the mines.  The mines always seem to change their pattern and place themselves right in front of a troll as you are tapping on the screen to shoot. There are also magical power-ups, crates packed with explosives that will kill all visible trolls on the screen, and golden coins that you can tap on to collect. When you do finally get overwhelmed and either shoot a mine or get shot by a troll, the game will end. Your score will be tallied, coins will be counted and you will be awarded gems for each of the posted achievements you have accomplished.</p>
<p><img  alt="Skylanders Cloud Patrol" src="http://gigaom2.files.wordpress.com/2013/05/skylanders-cloud-patrol-5.jpg?w=708&#038;h=407" width="708" height="407" class="aligncenter size-full wp-image-646472" /></p>
<p>The coins and gems collected can be used to buy magic items as well as different Skylanders.  The magic items can be used while playing the game to give you an advantage over the trolls you are shooting.  However, switching out your Skylander for a more powerful Skylander with special abilities can really make a difference in how well you perform.  Between each level, there are in-app purchases where you can buy more gems.  The gems can be traded for gold coins.  This can certainly help you power-up at a faster rate by enabling you to achieve your goals faster.</p>
<p>What really sets the game apart however is that you can also make out-of-app purchases.  This is actually the main reason that the entire Skylander series of games exists.  By purchasing real toy models of the Skylanders at your local toy or hobby store, you can use the web activation code that comes with the toy model to unlock its corresponding Skylander character within the game itself.  Through earning gems and coins in the game, buying gems and coins through iTunes in-app purchase, or buying toy models at a retail store, you can grow your Skylander army.</p>
<p><img  alt="Skylanders Cloud Patrol" src="http://gigaom2.files.wordpress.com/2013/05/skylanders-cloud-patrol-6.jpg?w=708&#038;h=539" width="708" height="539" class="aligncenter size-full wp-image-646475" /></p>
<p>Rather than exclusively use Apple&#8217;s GameCenter, Skylanders also utilizes Activision&#8217;s online gamers community, Activate. With Activate you can save game progress and challenge your Activate friends to various Showdowns.  These Showdowns are like goals, and if you win the Showdown you will be awarded with gems and coins.  The interaction between the game and Activate is smooth and reliable.  This weekend is as good a time as any to Activate an Activision online gaming account and start hunting trolls.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=646116&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=69481"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=69481" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=646116+games-for-the-weekend-skylanders-cloud-patrol&utm_content=ggeoffre">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/02/how-do-developers-ride-the-siri-wave/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=646116+games-for-the-weekend-skylanders-cloud-patrol&utm_content=ggeoffre">How do developers ride the Siri wave?</a></li><li><a href="http://pro.gigaom.com/2011/11/connectivity-means-making-the-machine-disappear/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=646116+games-for-the-weekend-skylanders-cloud-patrol&utm_content=ggeoffre">Connectivity means making the machine disappear</a></li><li><a href="http://pro.gigaom.com/2011/10/access-vs-ownership-why-ultraviolet-has-already-lost/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=646116+games-for-the-weekend-skylanders-cloud-patrol&utm_content=ggeoffre">Access vs. ownership: Why UltraViolet has already lost</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://gigaom.com/2013/05/17/games-for-the-weekend-skylanders-cloud-patrol/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:thumbnail url="http://gigaom2.files.wordpress.com/2013/05/skylanders-cloud-patrol-1.jpg?w=150" />
		<media:content url="http://gigaom2.files.wordpress.com/2013/05/skylanders-cloud-patrol-1.jpg?w=150" medium="image">
			<media:title type="html">Skylanders Cloud Patrol</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/940906757c2b8631cab8b60f4adb61a3?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">ggeoffre</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2013/05/skylanders-cloud-patrol.png?w=150" medium="image">
			<media:title type="html">Skylanders Cloud Patrol</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2013/05/skylanders-cloud-patrol-2.jpg" medium="image">
			<media:title type="html">Skylanders Cloud Patrol</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2013/05/skylanders-cloud-patrol-3.jpg" medium="image">
			<media:title type="html">Skylanders Cloud Patrol</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2013/05/skylanders-cloud-patrol-4.jpg" medium="image">
			<media:title type="html">Skylanders Cloud Patrol</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2013/05/skylanders-cloud-patrol-5.jpg" medium="image">
			<media:title type="html">Skylanders Cloud Patrol</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2013/05/skylanders-cloud-patrol-6.jpg" medium="image">
			<media:title type="html">Skylanders Cloud Patrol</media:title>
		</media:content>
	</item>
		<item>
		<title>Surprise: Yahoo&#8217;s mobile push is working better than you think</title>
		<link>http://gigaom.com/2013/05/17/surprise-yahoos-mobile-push-is-working-better-than-you-think/</link>
		<comments>http://gigaom.com/2013/05/17/surprise-yahoos-mobile-push-is-working-better-than-you-think/#comments</comments>
		<pubDate>Fri, 17 May 2013 18:29:16 +0000</pubDate>
		<dc:creator>Barb Darrow</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Guy Rosen]]></category>
		<category><![CDATA[Marissa Meyer]]></category>
		<category><![CDATA[Onavo]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=646574</guid>
		<description><![CDATA[... according to new statistics from Onavo, which tracks actual use of mobile apps and games by "millions" of iOS users.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=646574&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Don&#8217;t look now but it looks like <a href="http://allthingsd.com/20130513/five-startups-for-16-million-yahoos-mayer-is-buying-up-most-mobile-app-companies-on-the-cheap/">Yahoo&#8217;s mobile apps push</a> is bearing fruit, at least according to new data from <a href="http://www.onavo.com/">Onavo</a>.</p>
<p>Case in point: <a href="http://gigaom.com/2013/04/18/yahoo-outs-new-weather-mail-apps-for-ios-android-and-theyre-nice/">Yahoo Weather</a>, which rolled out recently, already has what Onavo CEO Guy Rosen calls an &#8220;unprecedented&#8221; 3 percent market share among U.S. iPhone owners. That&#8217;s about 1.5 million users total which makes it the 91st most popular iPhone app three weeks after release, according to <a href="http://insights.onavo.com/">Onavo Insights</a> data. That&#8217;s very good for a new app, Rosen said in an interview.</p>
<p>Other Yahoo mobile apps including Yahoo Messenger and the Yahoo app are also doing well. &#8220;In general, what we found is that although Yahoo has been quiet on mobile, when we look at the top apps, we see quite a few up there. They have a decent footprint.&#8221;</p>
<p>According to Onavo stats, the Yahoo app is the most popular of the company&#8217;s suite and among the most popular in the App Store overall. In the past three months, active usage has risen to 9.02 percent from  6.5 percent (or to 4.5 million active users from 3.2 million active users.) Not too shabby.</p>
<p><a href="http://gigaom.com/2013/05/17/surprise-yahoos-mobile-push-is-working-better-than-you-think/onavo-insights-yahoo/" rel="attachment wp-att-646684"><img  alt="Onavo Insights—Yahoo" src="http://gigaom2.files.wordpress.com/2013/05/onavo-insightse28094yahoo.jpg?w=708&#038;h=579" width="708" height="579" class="aligncenter size-full wp-image-646684" /></a></p>
<p>How does Onavo get to these numbers? It uses data gleaned from its free iPhone (<a href="http://gigaom.com/2011/08/30/onavo-begins-assault-on-high-android-data-usage/">and now Android</a>) apps including <a href="http://gigaom.com/2011/05/23/reduce-monthly-data-ios-onavo/">Onavo Extend</a>, which<a href="http://gigaom.com/2011/05/23/reduce-monthly-data-ios-onavo/"> compresses data flowing</a> into and out of your phone; Onavo Counts, which watches how much time you actually spend using a given app; and Onavo Protect, which scans traffic flowing into your phone for malware. Then it aggregates that data (minus the personally identifiable bits) and runs statistics to suss out usage patterns. That data forms the core of reports that the company then sells to app developers.</p>
<p>This data is far more useful to app makers than app store download figures because it shows actual engagement. If your app is the mobile equivalent of shelfware, it&#8217;s helpful to know that.</p>
<p>Rosen said &#8220;millions&#8221; of people use Onavo&#8217;s iPhone apps but would not specify further. &#8220;We use a panel methodology with our user base as the sample and apply statistical methodologies to make sure it&#8217;s valid,&#8221; he said in an interview.</p>
<p>The current app stats do not yet factor in Onavo&#8217;s Android users, although they will be incorporated in time.</p>
<p><a href="http://gigaom.com/2013/05/17/surprise-yahoos-mobile-push-is-working-better-than-you-think/onavo1/" rel="attachment wp-att-646622"><img  alt="Onavo" src="http://gigaom2.files.wordpress.com/2013/05/onavo1.jpg?w=708&#038;h=396" width="708" height="396" class="aligncenter size-full wp-image-646622" /></a></p>
<p><em>Note: This story was updated at 12:38 p.m. PDT with a new chart on Yahoo app usage growth and additional data on that usage.</em></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=646574&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=176432"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=176432" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=mobile&utm_medium=editorial&utm_campaign=auto3&utm_term=646574+surprise-yahoos-mobile-push-is-working-better-than-you-think&utm_content=gigabarb">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/03/a-near-term-outlook-for-big-data/?utm_source=mobile&utm_medium=editorial&utm_campaign=auto3&utm_term=646574+surprise-yahoos-mobile-push-is-working-better-than-you-think&utm_content=gigabarb">A near-term outlook for big data</a></li><li><a href="http://pro.gigaom.com/2011/11/dissecting-the-data-5-issues-for-our-digital-future/?utm_source=mobile&utm_medium=editorial&utm_campaign=auto3&utm_term=646574+surprise-yahoos-mobile-push-is-working-better-than-you-think&utm_content=gigabarb">Dissecting the data: 5 issues for our digital future</a></li><li><a href="http://pro.gigaom.com/2011/09/the-future-of-mobile-a-segment-analysis-by-gigaom-pro/?utm_source=mobile&utm_medium=editorial&utm_campaign=auto3&utm_term=646574+surprise-yahoos-mobile-push-is-working-better-than-you-think&utm_content=gigabarb">The future of mobile: a segment analysis by GigaOM Pro</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://gigaom.com/2013/05/17/surprise-yahoos-mobile-push-is-working-better-than-you-think/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:thumbnail url="http://gigaompaidcontent.files.wordpress.com/2012/07/marissa-mayer.jpeg?w=150" />
		<media:content url="http://gigaompaidcontent.files.wordpress.com/2012/07/marissa-mayer.jpeg?w=150" medium="image">
			<media:title type="html">Marissa Mayer</media:title>
		</media:content>

		<media:content url="http://1.gravatar.com/avatar/4af03439988d64f816da72496325cb73?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">gigabarb</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2013/05/onavo-insightse28094yahoo.jpg" medium="image">
			<media:title type="html">Onavo Insights—Yahoo</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2013/05/onavo1.jpg" medium="image">
			<media:title type="html">Onavo</media:title>
		</media:content>
	</item>
		<item>
		<title>Apple may not have answer for Google&#8217;s music service at WWDC</title>
		<link>http://gigaom.com/2013/05/17/apple-may-not-have-answer-for-googles-music-service-at-wwdc/</link>
		<comments>http://gigaom.com/2013/05/17/apple-may-not-have-answer-for-googles-music-service-at-wwdc/#comments</comments>
		<pubDate>Fri, 17 May 2013 16:54:31 +0000</pubDate>
		<dc:creator>Erica Ogg</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Google Play Music All Access]]></category>
		<category><![CDATA[iRadio]]></category>
		<category><![CDATA[streaming music]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=646566</guid>
		<description><![CDATA[Reports indicate Apple is still working out the licensing details with music publishers for its "iRadio" service.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=646566&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Google went and pre-empted Apple&#8217;s<a href="http://gigaom.com/2013/04/16/apple-music-downloads-iradio-pandora/"> long-rumored iRadio </a>streaming music service with<a href="http://gigaom.com/2013/05/15/google-officially-launches-its-music-subscription-service-at-google-io/"> a subscription music service of its own at this week&#8217;s Google I/O developer conference</a>. Apple&#8217;s own developer event,<a href="http://gigaom.com/2013/04/24/wwdc-starts-june-10-will-showcase-new-versions-of-ios-os-x/"> WWDC, starts June 10</a>, but the word is that its music service may not be ready to go by then.</p>
<p><a href="http://www.theverge.com/2013/5/17/4340274/how-google-beat-apple-to-a-streaming-music-service">The Verge says</a> Apple is still &#8220;bogged down in licensing talks&#8221; with music publishers. Two of the big ones are still holding out, Sony/ATV and BMG, according to the Verge&#8217;s sources. That&#8217;s partly because what Apple is trying to do is not the same as Google Play Music All Access. Google&#8217;s service is a standard subscription service, like Spotify, and it will cost users $10 per month. It&#8217;s also not clear what the music catalog will look like for that service because Google has not yet announced which publishers have signed up.</p>
<p>iRadio is reportedly more complicated because of what Apple is trying to build and how it likes to do business. iRadio won&#8217;t be a straight-up web radio service; there will also be some on-demand aspects to it. And Apple also isn&#8217;t willing to pay music publishers an advance for access to their catalogs. Instead, Apple has agreed to give them a share of ad revenue, per-play fees and a guaranteed minimum payment, according to the Verge.</p>
<p><a href="http://gigaom.com/2013/05/13/itunes-recent-growth-shows-content-could-be-a-big-business-for-apple/">Apple already makes billions</a> from its current content service, iTunes. It&#8217;s not essential that Apple have its own streaming music subscription service as answer to Google in a few weeks. But the company does need to acknowledge that times and habits have changed when it comes to music ownership. The developers conference seems a perfect place to debut it, but a fall event later this year when new hardware is set to be announced would be fine too; three more months doesn&#8217;t make that big of a difference at this point.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=646566&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=813713"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=813713" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=646566+apple-may-not-have-answer-for-googles-music-service-at-wwdc&utm_content=ericaogg">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/07/the-wearable-computing-market-a-global-analysis/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=646566+apple-may-not-have-answer-for-googles-music-service-at-wwdc&utm_content=ericaogg">Analyzing the wearable computing market</a></li><li><a href="http://pro.gigaom.com/2012/03/monetizing-music-in-the-post-scarcity-age/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=646566+apple-may-not-have-answer-for-googles-music-service-at-wwdc&utm_content=ericaogg">Monetizing music in the post-scarcity age</a></li><li><a href="http://pro.gigaom.com/2012/01/forecast-the-evolution-of-the-digital-music-industry/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=646566+apple-may-not-have-answer-for-googles-music-service-at-wwdc&utm_content=ericaogg">Forecast: the future of the digital music industry</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://gigaom.com/2013/05/17/apple-may-not-have-answer-for-googles-music-service-at-wwdc/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:thumbnail url="http://gigaom2.files.wordpress.com/2012/11/featured-itunes11.jpg?w=150" />
		<media:content url="http://gigaom2.files.wordpress.com/2012/11/featured-itunes11.jpg?w=150" medium="image">
			<media:title type="html">featured-itunes11</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/f8c30e1552769600b61214d57219220b?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">ericaogg</media:title>
		</media:content>
	</item>
		<item>
		<title>Apple CEO will detail his corporate tax policy ideas to Congress next week</title>
		<link>http://gigaom.com/2013/05/17/apple-ceo-will-detail-his-corporate-tax-policy-ideas-to-congress-next-week/</link>
		<comments>http://gigaom.com/2013/05/17/apple-ceo-will-detail-his-corporate-tax-policy-ideas-to-congress-next-week/#comments</comments>
		<pubDate>Fri, 17 May 2013 15:04:02 +0000</pubDate>
		<dc:creator>Erica Ogg</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[taxes]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=646512</guid>
		<description><![CDATA[It's an unfamiliar role for an Apple executive to be in. But Tim Cook will say that while he believes 35 percent is too high of a corporate tax, he also doesn't think "zero" taxes on that money is reasonable.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=646512&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Apple&#8217;s CEO is headed to Washington next week to talk taxes. He&#8217;s not just going to be defending Apple&#8217;s practice of keeping billions of profits offshore, Tim Cook is going to be armed with some suggestions for future policies too. And no, he doesn&#8217;t think Apple should get a free pass on bringing its money back home.</p>
<p><a href="http://www.washingtonpost.com/business/technology/apple-ceo-cook-to-propose-tax-overhaul/2013/05/16/d8e9e6a6-be4e-11e2-89c9-3be8095fe767_print.html">Cook told the <em>Washington Post</em></a> that he has ideas for how to help convince companies like his own to bring back their overseas earnings to the U.S.:</p>
<blockquote id="quote-%c2%a0%e2%80%9cif-yo"><p> “If you look at it today, to repatriate cash to the U.S., you need to pay 35 percent of that cash. And that is a very high number,” Cook said in an interview Thursday. “We are not proposing that it be zero. I know many of our peers believe that. But I don’t view that. But I think it has to be reasonable.”</p></blockquote>
<p>Apple is set to pay $7 billion in taxes in the U.S. this year, he told the paper. He also said he believes that Apple is &#8220;likely the largest corporate taxpayer in the U.S.&#8221;</p>
<p>But the company has &#8212; along with a lot of its peers &#8212; <a href="http://www.nytimes.com/2012/04/29/business/apples-tax-strategy-aims-at-low-tax-states-and-nations.html?pagewanted=all&amp;_r=0">found creative ways </a>to make sure that number is not any higher. Apple has $145 billion in its coffers, and $100 billion of that is from profits derived from sales overseas. But the company has not brought that money back to the U.S. because of the current corporate tax rate. Even when the company decided to issue a larger dividend for shareholders, <a href="http://gigaom.com/2013/04/23/apple-reports-shrinking-profits-with-37-5m-iphones-19-5m-ipads-sold/">Apple elected to borrow money </a>rather than use profits from overseas to fund that, partly because of the tax burden.</p>
<p>This will be Cook&#8217;s first testimony before Congress, but not his first trip to Washington in an official capacity. <a href="http://tech.fortune.cnn.com/2012/05/16/tim-cook-meets-john-boehner/">A year ago he visited with House Speaker John Boehner</a>, signaling his interest in engagement with Washington and public policy would be somewhat of<a href="http://gigaom.com/2012/05/09/apples-low-key-lobbying-efforts-no-surprise/"> a departure from his predecessor&#8217;s</a>.</p>
<p>Cook also told the <em>Post</em> Apple believes &#8220;in good corporate citizenship.&#8221; And he has made some good U.S. corporate citizen moves since becoming CEO. In addition to instituting a charitable-giving matching program for employees, he&#8217;s also <a href="http://gigaom.com/2012/12/06/tim-cook-apple-will-spend-100m-to-build-macs-in-us-next-year/">laid out plans to bring production back to the U.S.</a> of one model of Mac. <a href="http://www.politico.com/story/2013/05/apple-tim-cook-congress-tax-91501.html">Cook told Politico</a> that it would be an existing product that will be made here. Not only will it be put together in the U.S., he said some of the parts would be manufactured in Arizona, Texas, Illinois, Florida and Kentucky.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=646512&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=805299"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=805299" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=646512+apple-ceo-will-detail-his-corporate-tax-policy-ideas-to-congress-next-week&utm_content=ericaogg">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/08/flash-analysis-steve-jobs/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=646512+apple-ceo-will-detail-his-corporate-tax-policy-ideas-to-congress-next-week&utm_content=ericaogg">Flash analysis: Steve Jobs</a></li><li><a href="http://pro.gigaom.com/2010/03/forecast-web-tablet-app-sales/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=646512+apple-ceo-will-detail-his-corporate-tax-policy-ideas-to-congress-next-week&utm_content=ericaogg">Forecast: Tablet App Sales To Hit $8B by 2015</a></li><li><a href="http://pro.gigaom.com/2012/12/connected-consumer-2013-how-2012-laid-the-groundwork-for-change/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=646512+apple-ceo-will-detail-his-corporate-tax-policy-ideas-to-congress-next-week&utm_content=ericaogg">How consumer media will change in 2013</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://gigaom.com/2013/05/17/apple-ceo-will-detail-his-corporate-tax-policy-ideas-to-congress-next-week/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:thumbnail url="http://gigaom2.files.wordpress.com/2012/05/eq7g3798.jpg?w=150" />
		<media:content url="http://gigaom2.files.wordpress.com/2012/05/eq7g3798.jpg?w=150" medium="image">
			<media:title type="html">Apple CEO Tim Cook D10</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/f8c30e1552769600b61214d57219220b?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">ericaogg</media:title>
		</media:content>
	</item>
	</channel>
</rss>