AT&T Goes With the FLO
, Thursday, May 1, 2008 Comments (0)
AT&T, after months of waiting, is finally launching its MediaFLO mobile broadcast television service. The Vu service, which is based on Qualcomm’s MediaFLO technology, will roll out May 4th in 58 cities across the country. Much like Verizon’s V-Cast service, which is based on the same technology, AT&T’s service will require new handsets capable of receiving the broadcast signals. AT&T will launch with two.
The need for additional hardware — and the additional fees, which range from $13 to $25 per month — may be what’s keeping MediaFLO down in the U.S. While neither Qualcomm nor Verizon break out numbers for the service, data from firms such as M:Metrics and Qualcomm’s financials indicate that the adoption rate so far is slow.