Text messages and banners on the mobile web are the most noticeable kinds of wireless ads, according to new research from Parks Associates, but mobile video and click-to-call campaigns draw the best response from consumers. Such contradictions underscore why advertisers need to use a variety of… Read More »
Mobile
Sprint held a happy hour last night to show off the WiMAX launch in here Austin, Texas, so I wandered over for some BBQ and broadband. I want to love WiMAX, but I can’t get excited about the promise of upload speeds of some 400 kilobits… Read More »
The iPhone has not only changed the way people consume data on their mobile phones — thanks to its touchscreen, and the myriad of apps that make grabbing such info from the web on a small device easy — it’s changed assumptions as to which devices… Read More »
Telecom gear vendor ZTE will step up its game in the crowded smartphone space next year with an Android-based handset, and Google is rumored to be working on its own device. But as the smartphone market continues to heat up, manufacturers are learning the hard way… Read More »
The Asia-Pacific region is getting ever-closer to faster mobile broadband, with network operators in Japan, Singapore, Australia and Indonesia readying their Long Term Evolution networks. Today NTT DoCoMo, Japan’s largest mobile operator, affirmed its plans to deploy LTE in 2010; it also said it would shut… Read More »
Subsidies for high-end smartphones can be a Faustian bargain for mobile operators, but there are riches in the coming wave of connected devices, according to figures released today from In-Stat. More than 60 percent of all netbooks and other Internet-enabled mobile devices will be sold through… Read More »
