GigaOM

Dear FoundRead readers, after nearly 12 months, the time has come to take a hard look at the progress of this blog. The results have been mixed, and as such, it’s time to make some changes.

First the good news: The concept (and the premise) on which we started the effort was spot on, reflected in the dozens of contributors that became part of the FoundRead roster. In Hollywood lingo, this blog has been a critical hit, with more than 5,000 RSS subscribers, many of them startup founders or aspiring founders. That is very cool.

Popular aggregator and news discovery sites have linked to us occasionally, but there is one site that has embraced us completely: Hacker News (news.ycombinator.com.) To them we say thanks.

And of course many of these achievements can be directly attributed to FoundRead editor Carleen Hawn, who has done an awesome job of building a community, finding interesting writers and drawing the very best stories out of a wide range of startup founders.

Sadly, FoundRead hasn’t really generated the kind of traffic we had hoped for, so it’s time for a change. Here are the details:

1. FoundRead will stop being a standalone blog and will become a category on GigaOM. Each article in this category will carry FR branding, including the logo.
2. Readers of FoundRead will be forwarded seamlessly to the new category page.
3. FoundRead RSS subscribers will continue to get articles from the FoundRead category: no more, no less. [If you want to subscribe to FR feed, click here
4. Carleen Hawn will remain the editor of the FoundRead channel, so you can still contact her with story ideas, etc.

What I hope to achieve with this change is to keep the concept of FR alive but expose the great content to the larger community of readers who visit GigaOM. I want everyone to know that this has been a painful decision, but given the current economy, a necessary one. I hope you will continue to support us in this new, somewhat more modest format.

HubPages is an online publishing ecosystem where authors submit useful, informative articles on topics they know and love, and then earn royalties for their contributions through Google AdSense, eBay Partner Network or Amazon Associates.

Our site grew quickly after we launched in August 2006, as word spread that writers could (could for once) earn good money by publishing online. Still, a year on, HubPages was far behind our biggest competitor, Squidoo — both in terms of traffic, and in terms of revenue generation for the company and its authors.

We wanted to assume leadership in our space, so we decided to radically change direction. Instead of accepting just any content, we decided to open an author’s forum and monitor the content more thoroughly for quality. This was counter-intuitive — at the time, the potential traffic and revenue that publishing sites such as ours could generate was largely seen to be dependent upon quantity of content.

But porn and spam were constantly intruding on our users’ experiences, and limiting our options for monetizing effectively through online advertising. (Google doesn’t like spam or porn!) So we went ahead and instituted the seven key changes listed below. Paradoxically, reducing the number of published articles in the short-term actually helped HubPages grow traffic and gain share against Squidoo, in the long-term.

This makes HubPags a great case study in why “less is more” for content-oriented startups. (Especially with consumers who suffer for data-overload.) Here are the 7 filters HubPages instituted to effect its turnaround. Continue Reading

I spent yesterday afternoon in an hours-long strategy session with some former Y Combinator grads. The team is in the final week of preparing their startup for its Beta launch, and they were having difficulty yesterday deciding what the ultimate hierarchy of the pre-launch tasks should be. I’m sure all founders struggle with this, so it forms our Question of the Day, below.

Their service is cool, and promises to make a very painful business task — document sharing between parties — much easer. (Google Docs is fine, but these guys can make it slick to share documents even across multiple software platforms. I’ll tell you more about it when they come out of stealth.)

Sexy Features

The founders were eager to add one last feature to their product — so they could promote it at launch for its compatibility to some existing big names in the market (like Google Docs). Great marketing value in that for sure, and it shows the founders recognize they’ll need traction immediately to survive in a crowded space. A headline-grabbing feature would help.

But one of their investors grew concerned that this risked jamming to much stuff into the launch. Continue Reading

This is the age of Celebrity 2.0. If you have more that 200 Twitter, FriendFeed, Facebook, Yelp friends, you’re a celeb, too! After watching too many big shots ‘step in it’ again and again this week (first at Y Combinator’s Startup School, and I’m sure Web2.0 Expo is do different), I decided to prepare for the rest of you my list of what not to do, when ‘working the room.’ . Here goes:

Top 15 Web Celeb Mistakes & Missteps:

1. Not having party humor ready. A Web 2.0 celeb-on-the-ebb is someone who has zero self-deprecating jokes in the chamber. A tier-1 star-on-the-rise says stuff like, “Hey I’m just trying to enjoy my 15 minutes here. Let me enjoy this moment.” Or, my favorite: “You know me?! Goodness, I just might be something yet!”

2. Photo pose without eye contact. If someone wants their picture with you, take two seconds and focus without eye scanning the room. Rising star will pull out their camera and say, “Ooo! Take one with mine too”. Clooney works the room like an extra on Roseanne vs. The Oscar winner he is.

3. Premature interaction withdrawal . Yeah the person just talking to you just turned and walked away. A Web 2.0 celeb who is dropping like a rock is a blatant and rude social climber in that they’ll leave a conversation mid-stream for something better. Yikes! You may be a killer coder, and you can leave an IM conversation abruptly — but in a real room, you can’t.

4. Don’t eye-scan the room. The Weakest new Web celebs are always eyeballing for the hitters they think they need to talk to, so they “shoulder surf” while talking to new people. Stop eye-scanning and be in the moment with your new admirers.

5. Love the ones who love you. Weak celebs snub fans all the time because they’re embarassed as to who loves them. Ugly fans can buzz, click, talk, email, IM and sms, too. And if you offend, they’re more likely to do so than your more “adorable” fans.

6. Not showing up in spirit for the event. If you’re not feeling it, maybe you should get some rest and rally yourself. And even if you just “stop by” an event, thank your host before you jet out the foodservice entrance.

7. Always be rising. It’s dangerous to not know if you are still peaking, or if you’ve peaked. But here is one good way to tell: As a Web 2.0 celeb, if you’re not actively promoting, you can be sure your star is falling. Every event is a chance to pump up your stock and standing.

8. Big pitfall is speaking to your trolls (i.e critics). Your fans ignore the trolls so you should too when you’re addressing the audience.

9. Don’t Assume the Room Knows You. It doesn’t matter if you’ve marquee billing, just got done with a keynote or even if your face is on the movie poster. Don’t assume

everyone at the party in your honor knows you. Assuming makes and a you-know-what outta you, and you.

10. If you’re not magnetizing, you’re repelling. You are competing for people’s attention. Charm them, someone else will. If you’re not charming them, you might as well be outright rejecting their core being. Bring them closer to you, or push them closer to others. One raises your celebrity, the other drops your star-rating.

10. Don’t be a Jerk. What we have here is a failure to reciprocate. Here is My Reciprocity Algorithm: ask at least 2 questions of people that come up to you to say hello.

11. Don’t fail to build a constituency in the room. Rooms have tipping points. Once a group of people thinks you’re an ass, you’re done. Conversely, you could be the stale breeze that blew in from Champaign, Illinois, but if people love you, they’ll promote you.

13. Inability to turn a couple of Frenemies a year into a friend.

Work a room with the idea that maybe someone who currently dislikes you will like you with a lil man-charm.

14. Don’t forget to engage your entourage Celebs who forget to introduce their entourage can’t switch outta guest mode or effen host. If you brought ‘em, introduce ‘em.

15. Let the Alpha be alpha. (Psst!: The host is always alpha.) If there’s an alpha celeb, “confront and kiss the ring” vs “dodge and bad mouth.” You are only allowed to badmouth when you’re 80+ yards away from the party venue. (Hey celeb 2.0 you’re the beta at funerals and weddings, too, because, you can’t be the corpse or the bride.)

CONTEST: Add your #1 Web 2.0 Celeb Misstep. Best submission gets first crack at my Web 2.0 Expo schwag bag. Find me in the Blogtropolis room following up my Ad-tech conference leads http://blogtropolus.eventbrite.com at Moscone until the Coca Cola and granola treats run out.

Larry Chiang is the founder of duck9 and a frequent contributor to Found|READ. His most popular posts include: How to Work The Room; and 9 VCs You’re Gonna Want To Avoid, and 9 Things Stanford B-School Won’t Teach You which he is turning into a book. Most recently, Larry wrote: 9 People You Meet at Y Combinator (and what you can learn from them).

Editor’s Note: our readers are familiar now with contributor Ben Yoskovitz’s work. (His company, Standout Jobs was just named one of Canada’s hottest startups. Congratulations, Ben!) This week, on his Instigator Blog, Ben offers a great treatise on how founders can leverage data collecting to make more money for their startups.

The pervading approach to launching a startup is to do it quickly, iterate constantly and make as much noise as possible throughout the process. It’s not a bad way of doing things, and given the lower cost of startup operations, and the nature of consumer web startups in particular, and it’s completely doable. But be careful if you’re not a data hog.

Getting your startup launched as quickly as possible is fine – but you should also spend a good chunk of time preparing to collect data. [Why? Because data is something you can leverage to make money, Ben explains below. ] This means building the necessary infrastructure into your system to collect, review and analyze the data generated by users, right from the start. Continue Reading

I went to Y Combinator’s Startup School on Saturday (that’s YC-founder Paul Graham, in case you don’t know) even though most people in Silicon Valley see the material there as “too basic.” My goal is to perpetually learn and apply and to learn as much from the audience as from the killer line-up of speakers Y Combinator recruited.

What I learned I posted to Twitter. My notes are in my facebook album.

Anyway, these are The 9 YC-Types that I met that day — and a fewof the things you can learn from them:

1. Mr. Never Woken Up Before Noon. Codes and compiles well into the early morning. Only wakes up at 9AM for killer content. Fresh in from Europe. Is full of wonderment that 12 zip codes in Northern California contain 90% of venture money. Doesn’t know about the 9 VCs you’ll want to avoid meeting, but gosh darn they have great accents.

2. Mr. Silver Bullet Detector. A.K.A, a VC. Wants to find the next Google, Myspace, Yahoo!,

and get his carry (you-know-what) popped with the this 3rd fund.

3. Mr. DDSS Founder Presenting. DDSS stands for Dumb-Down-Sandbag-for-Success. During AM presentation said stuff like, “money matters with how many people you hire. The more money you have the more you can hire.” No where near as dumb as the things he says — even though he pretends he didn’t present during lunch. Continue Reading